{"id":249132,"date":"2022-01-26T12:43:07","date_gmt":"2022-01-26T11:43:07","guid":{"rendered":"https:\/\/highxtar.com\/?p=249132"},"modified":"2022-01-26T12:43:07","modified_gmt":"2022-01-26T11:43:07","slug":"hugo-boss-launches-boss-and-hugo-campaigns-with-star-studded-cast","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/hugo-boss-launches-boss-and-hugo-campaigns-with-star-studded-cast\/","title":{"rendered":"HUGO BOSS launches Boss and Hugo campaigns with star-studded cast"},"content":{"rendered":"

HUGO BOSS simultaneously launches two global campaigns featuring an all-star cast for its BOSS and HUGO brands. The launch is the first visual representation of the company’s historic rebranding. After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, which will be accompanied by a 360-degree brand shift that will take shape across all consumer touch points.<\/strong><\/p>\n

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The HUGO<\/strong> brand is also sporting a new look for the first time since the early 1990s. The new logos feature noticeably bolder and more graphic typography, conveying a more contemporary image and a more impactful visual experience.<\/p>\n

In line with CLAIM 5<\/strong>‘s company growth strategy, both BOSS<\/strong> and HUGO<\/strong> are embarking on a new, modern brand identity focused on a younger, more global audience. Design direction, point of sale, shop concepts and multi-channel messaging will offer a more playful and casual aesthetic while remaining true to the brand’s codes of dressing excellence.<\/p>\n

“With the rebranding and the launch of the international star-studded campaigns, we are at the start of a completely new era for BOSS and HUGO. Our aim is to excite new, younger audiences and turn them into fans of our brands. Both campaigns are therefore an important step towards further boosting the company’s relevance and achieving our goal of becoming one of the world’s top 100 brands in the coming years,”<\/strong> <\/em>says Daniel Grieder<\/strong>, CEO of HUGO BOSS AG<\/strong>.<\/p>\n

A revamped customer experience will also be unveiled on the hugoboss.com<\/strong><\/a> website, with many more images, videos and inspirational content. This will offer the opportunity to explore new products, with a more fun and immersive shopping experience. The growth of the e-commerce business will be supported by improved usability and new digital and multi-channel services that will be available throughout 2022.<\/p>\n