{"id":254056,"date":"2022-02-15T12:07:18","date_gmt":"2022-02-15T11:07:18","guid":{"rendered":"https:\/\/highxtar.com\/?p=254056"},"modified":"2022-02-15T12:07:18","modified_gmt":"2022-02-15T11:07:18","slug":"adidas-originals-launches-always-original-initiative","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/adidas-originals-launches-always-original-initiative\/","title":{"rendered":"adidas Originals launches &#8216;Always Original&#8217; initiative"},"content":{"rendered":"<p><strong>Women and non-binary folks around the world have been pushing forward diverse takes on &#8216;Originality&#8217; forever. It&#8217;s nothing new. They&#8217;ve always known about their vastpower and potential. Backed with this inherent understanding, this season adidas Originals launches its &#8216;Always Original&#8217; initiative &#8211; an ongoing celebration of the ever-unfolding, omnipresent, and unique expressions of originality as told by marginalized voices.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-254081 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-12.jpg\" alt=\"\" width=\"1800\" height=\"1050\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-12.jpg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-12-300x175.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-12-1024x597.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-12-768x448.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-12-1536x896.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-12-973x568.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-12-508x296.jpg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p>Shining a light on, and acknowledging, the incredible accomplishments of talented women and non-binary folks from all walks of life, <strong>the brand with the Three Stripes<\/strong> announces a new collective of dynamic change makers &#8211; including <strong>Lena Whaite<\/strong>, <strong>Ellie Goldstein<\/strong>, <strong>Nyome Nicholas-Williams<\/strong>, <strong>Ericka Hart<\/strong> and more &#8211; who will help bring the initiative to life.<\/p>\n<p>Assembled to pay homage to the multifaceted identities that have always been present, as well as the unrecognized trailblazers who have paved the way for a new generation of women and non-binary folks, the collective is made up of the following members:<\/p>\n<ul>\n<li><strong>Lena Waithe<\/strong> &#8211; actor and writer<\/li>\n<li><strong>Ellie Goldstein<\/strong> &#8211; model<\/li>\n<li><strong>Nyome Nicholas-Williams<\/strong> &#8211; model and activist<\/li>\n<li><strong>Amani Al-Khatatbeh<\/strong> &#8211; founder of MuslimGirl.com<\/li>\n<li><strong>Ericka Hart<\/strong> &#8211; activist and sexuality educator<\/li>\n<li><strong>Taqwa Bint Ali<\/strong> &#8211; entrepreneur<\/li>\n<li><strong>Jari Jones<\/strong> &#8211; model, activist and dancer<\/li>\n<li><strong>Naomi Otsu<\/strong> &#8211; graphic designer and illustrator<\/li>\n<li><strong>Isra Hersi<\/strong> &#8211; environmental activist<\/li>\n<\/ul>\n<p>A true celebration of womanhood, the introduction of the<strong> &#8216;Always Original&#8217;<\/strong> initiative is accompanied by a campaign film and photography stills, created in collaboration with the collective. The minute long film features each member of the collective in their homes and demonstrates that their version of <strong>&#8216;Originality&#8217;<\/strong> is not new; it&#8217;s who they&#8217;ve always been.<\/p>\n<p>Following the launch of the inaugural<strong> &#8216;Always Original&#8217; <\/strong>product offering, each member of the collective is set to be introduced through a separate capsule collection apparel, accessories and footwear pieces. Designed in collaboration with <strong>Naomi Otsu<\/strong>, individual stories are brought to life through signature, personalised, graphic logos &#8211; demonstrating that there&#8217;s only ever &#8220;one of me&#8221;. Carefully crafted to be more inclusive and accesible for women and non-binary folks, the products available empower individual expression, in all its forms.<\/p>\n<p>Throughout the coming months, the <strong>&#8216;Always Original&#8217;<\/strong> Collective will participate in a number of activations that honor and champion womanhood &#8211; in whatever way it shows up.<\/p>\n<div id='gallery-1' class='gallery galleryid-254056 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-originals-launches-always-original-initiative\/highxtar-adidas-always-original-1\/'><img decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-1.jpg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-1-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-1-1024x768.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-1-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-1-1536x1152.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-1-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-1-508x381.jpg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-originals-launches-always-original-initiative\/highxtar-adidas-always-original-2\/'><img decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-2.jpg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-2-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-2-1024x768.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-2-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-2-1536x1152.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-2-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-2-508x381.jpg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-originals-launches-always-original-initiative\/highxtar-adidas-always-original-3\/'><img decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-3.jpg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-3-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-3-1024x768.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-3-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-3-1536x1152.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-3-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-3-508x381.jpg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-originals-launches-always-original-initiative\/highxtar-adidas-always-original-4\/'><img decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-4.jpg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-4-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-4-1024x768.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-4-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-4-1536x1152.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-4-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-4-508x381.jpg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-originals-launches-always-original-initiative\/highxtar-adidas-always-original-5\/'><img decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-5.jpg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-5-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-5-1024x768.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-5-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-5-1536x1152.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-5-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-5-508x381.jpg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-originals-launches-always-original-initiative\/highxtar-adidas-always-original-6\/'><img decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-6.jpg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-6-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-6-1024x768.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-6-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-6-1536x1152.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-6-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-6-508x381.jpg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-originals-launches-always-original-initiative\/highxtar-adidas-always-original-7\/'><img decoding=\"async\" width=\"1800\" height=\"1250\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-7.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-7.jpg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-7-300x208.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-7-1024x711.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-7-768x533.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-7-1536x1067.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-7-973x676.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-7-508x353.jpg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-originals-launches-always-original-initiative\/highxtar-adidas-always-original-8\/'><img decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-8.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-8.jpg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-8-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-8-1024x768.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-8-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-8-1536x1152.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-8-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-8-508x381.jpg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-originals-launches-always-original-initiative\/highxtar-adidas-always-original-10\/'><img decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-10.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-10.jpg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-10-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-10-1024x768.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-10-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-10-1536x1152.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-10-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-10-508x381.jpg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-originals-launches-always-original-initiative\/highxtar-adidas-always-original-9\/'><img decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-9.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-9.jpg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-9-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-9-1024x768.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-9-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-9-1536x1152.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-9-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/02\/highxtar-adidas-always-original-9-508x381.jpg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h6><strong>Welcome to Always Original<\/strong><\/h6>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h4 style=\"text-align: center;\"><a href=\"https:\/\/www.adidas.es\/calzado-originals\" target=\"_blank\" rel=\"noopener\"><strong>adidas.com<\/strong><\/a><\/h4>\n<h4 style=\"text-align: center;\"><a href=\"https:\/\/www.instagram.com\/adidasoriginals\/?hl=es\" target=\"_blank\" rel=\"noopener\"><strong>@adidasOriginals<\/strong><\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>adidas Originals launches &#8216;Always Original&#8217;: an ongoing celebration of the ever-unfolding, omnipresent and unique expressions of originality.<\/p>\n","protected":false},"author":27,"featured_media":254110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[636,637,2203],"class_list":["post-254056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-adidas-en","tag-adidas-originals-en","tag-paloma-molinos-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>adidas Originals launches &#039;Always Originals&#039; initiative<\/title>\n<meta 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