{"id":259719,"date":"2022-03-01T14:57:58","date_gmt":"2022-03-01T13:57:58","guid":{"rendered":"https:\/\/highxtar.com\/?p=259719"},"modified":"2022-03-01T14:57:58","modified_gmt":"2022-03-01T13:57:58","slug":"venus-williams-is-lacostes-new-global-ambassador","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/venus-williams-is-lacostes-new-global-ambassador\/","title":{"rendered":"Venus Williams is Lacoste’s new global ambassador"},"content":{"rendered":"

Courageous, committed, entrepreneurial, passionate about fashion and founder of the EleVen lifestyle brand; tennis champion Venus Williams embodies all the ambitions of the new fashion-sport silhouette created by Louise Trotter. This wardrobe, imbued with the brand’s strong fashion DNA, is part of a desire to respond to new lifestyles by creating versatile garments to suit women’s contemporary lives.<\/strong><\/p>\n

\"\"<\/p>\n

British Vogue<\/strong> photographs Venus Williams<\/strong>, the first woman to champion the new vision of fashion and sport, in Jupiter, Florida, which she calls home. “I’ve been a fan of Lacoste for a long time and have always been inspired by the brand’s innovative style, beyond its roots in the world of tennis. Louise Trotter is a visionary and the work she has done as artistic director of the house is innovative, inspired and constantly evolving. I am delighted to be working with her as the face of the new Lacoste silhouette.”<\/strong><\/em><\/p>\n

The seven-time Grand Slam<\/strong> champion and entrepreneur is arguably one of the most successful and inspirational women in the history of sport. A pioneer throughout her career, Williams<\/strong> has worked tirelessly to help the sport evolve by championing the fight for equal pay and serving as a strong advocate for this cause. Perfectly aligned with the Lacoste<\/strong> brand values, Williams<\/strong> will support the efforts of the Lacoste Foundation<\/strong>; which has been working internationally to promote equal opportunity since 2006.<\/p>\n

The new vision created by the brand<\/strong><\/a> will soon be represented by an unexpected array of talent celebrating the new direction in the coming months.<\/p>\n

“Lacoste celebrates its new silhouette, at the crossroads of fashion and sport. A mix of technical materials, key details and bright colours. These looks are inspired by the roots of our history; contemporary pieces inspired by the movement of the body, just as Ren\u00e9 Lacoste intended,”<\/strong> <\/em>says Louise Trotter<\/strong>.<\/p>\n

The new fashion-sport silhouette<\/strong><\/h4>\n

The start of 2022 marks a real creative turn for Lacoste<\/strong>; the wardrobe for this new look is designed as a stylish, sporty and fashionable uniform.<\/p>\n

Trench coats, sports bras, dresses, shirts and accessories. The pieces are presented in a colour palette that juxtaposes intense tones (fluorescent green, pale yellow or brick orange) with softer tones (pastel pink, white and ecru). The ensemble is enhanced by contrasting stitching, sports-inspired elements (card pockets on the forearm, drawstrings, heat-sealed fastenings, etc.) and technical materials to ensure optimal freedom of movement.<\/p>\n

\"\"<\/p>\n

Lacoste celebrates its new fashion-sport silhouette with Venus Williams, at the meeting of fashion and sport.<\/p>\n","protected":false},"author":27,"featured_media":259716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1151,2203],"class_list":["post-259719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-lacoste-en","tag-paloma-molinos-en"],"acf":[],"yoast_head":"\nVenus Williams is Lacoste's new global ambassador<\/title>\n<meta name=\"description\" content=\"Lacoste celebrates its new fashion-sport silhouette with Venus Williams, at the meeting of fashion and sport.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/venus-williams-is-lacostes-new-global-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Venus Williams is Lacoste's new global ambassador\" \/>\n<meta property=\"og:description\" content=\"Lacoste celebrates its new fashion-sport silhouette with Venus Williams, at the meeting of fashion and sport.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/venus-williams-is-lacostes-new-global-ambassador\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-01T13:57:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/03\/Thumb_H-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" 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Discover the new Lacoste<\/strong> fashion-sport silhouette, now available on Lacoste.com<\/a><\/strong> and in stores.<\/p>\n","protected":false},"excerpt":{"rendered":"