{"id":26243,"date":"2018-08-02T18:58:56","date_gmt":"2018-08-02T16:58:56","guid":{"rendered":"https:\/\/highxtar.com\/?p=26243"},"modified":"2018-08-02T18:58:56","modified_gmt":"2018-08-02T16:58:56","slug":"sita-abellan-rich-the-kid-are-the-stars-of-mcms-fw18-campaign","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/sita-abellan-rich-the-kid-are-the-stars-of-mcms-fw18-campaign\/","title":{"rendered":"Sita Abell\u00e1n & Rich the Kid are the stars of MCM’s FW18 campaign"},"content":{"rendered":"

Few people are capable of making us feel as proud of the national scene as the Murcian: Sita Abell\u00e1n (@sitabellan<\/a>)<\/strong>). With a career in continuous expansion, now, the versatile dj and model stars with another star in crescendo, rapper Rich the Kid (@richthekid<\/a>)<\/strong>, the new campaign FW18 of the brand MCM<\/strong>, entitled: “Avatar”.<\/p>\n

\"MCM
MCM FW18<\/figcaption><\/figure>\n

The editorial directed by 032c (@032c<\/a>)<\/strong> delves into a connection between hip-hop and the future, all spun together through the figure of the avatar.\u00a0Sung-Joo Kim, executive of MCM Worldwide, says that Berlin is “an epicentre of creativity today, just like Munich was when MCM was born<\/strong><\/em>” and that is why they have decided to make this ode to the talent and energy that emanates from this new cultural capital and to make the project there a reality.<\/p>\n