{"id":267259,"date":"2022-03-21T15:02:12","date_gmt":"2022-03-21T14:02:12","guid":{"rendered":"https:\/\/highxtar.com\/?p=267259"},"modified":"2022-04-06T12:47:23","modified_gmt":"2022-04-06T10:47:23","slug":"zalando-launches-get-noticed-campaign-celebrating-urban-culture-and-personal-style","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/zalando-launches-get-noticed-campaign-celebrating-urban-culture-and-personal-style\/","title":{"rendered":"Zalando launches “Go Noticed” campaign celebrating urban culture and personal style"},"content":{"rendered":"

Zalando, Europe’s leading fashion and lifestyle platform, has launched its latest campaign, “Go Noticed”. This campaign highlights the unique personal style that forms the core of urban culture. The “Go Noticed” concept is based on the streetwear tradition, which is born out of individuality, creativity and style.<\/strong><\/p>\n

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The documentary-style TV spot features influential figures from the European streetwear scene, including Spanish-German actor and singer Aron<\/strong> Piper<\/strong>, Italian and Polish musicians Yendry<\/strong> and Zabson<\/strong>, French<\/strong> rapper Chilla<\/strong> and social media dance sensation Let<\/strong> It<\/strong> Happen<\/strong>.<\/p>\n

Each brings their own style and interpretation of streetwear, producing a piece that reflects the diverse and colourful nature of the streetwear community across Europe.<\/p>\n

Joining the campaign are Jdid<\/strong> Club<\/strong>, a group of Parisian women creatives; Swiss rapper and Superwalk<\/strong> Clique<\/strong> collective member SLIMKA<\/strong>; DJ and sneakerheaed Dani<\/strong> aka Wide<\/strong> Awake<\/strong> Earthquake<\/strong>; Brussels-born rapper JeanJass<\/strong>; Barcelona-based creative collective Cutemobb<\/strong>; fellow BCN creative and skater Pierre<\/strong> Leze<\/strong>; and French biker creators Tito<\/strong> and Fimbo<\/strong>.<\/p>\n

The ad was shot by New York-based artist and director Clayton<\/strong> Vomero<\/strong> and French photographer Maciek<\/strong> Pozoga.<\/strong> The styling is by Dazed<\/strong> &<\/strong> Confused<\/strong> fashion editor Imruh<\/strong> Asha<\/strong>, who has worked with trendsetting talent from across Europe to highlight the power of the individual to shape a streetwear and open culture and champion its progress.<\/p>\n