{"id":268471,"date":"2022-03-24T14:44:54","date_gmt":"2022-03-24T13:44:54","guid":{"rendered":"https:\/\/highxtar.com\/?p=268471"},"modified":"2022-03-24T14:47:28","modified_gmt":"2022-03-24T13:47:28","slug":"byredo-lanza-de-los-santos-un-aroma-que-celebra-la-vida","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/byredo-lanza-de-los-santos-un-aroma-que-celebra-la-vida\/","title":{"rendered":"Byredo launches De Los Santos, a scent that celebrates life"},"content":{"rendered":"

This season, Byredo adds a new chapter to its long history in the world of fragrances and launches De Los Santos, a celebration of life.\u00a0<\/strong><\/p>\n

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Conceived after a period of loss, De Los Santos is a scent designed to praise memories, to acknowledge transience and to celebrate life. Paying homage to the traditions of Dia de los Muertos and All Saints’ Day<\/strong>, it honours the transcendental power of coming together in collective ceremonies, and translates the scent into a new ritual of remembrance.<\/p>\n

“Over the past year, I began to explore how different cultures have approached the idea of loss, with the goal of changing my personal perspective. I didn’t want to move on or move forward, because that meant forgetting. Instead, I wanted to create a way to celebrate my memories, to honour the beauty of life, and translate that into a scent.”<\/strong><\/em> – Ben Gorham, Founder and Creative Director of Byredo.<\/a><\/strong><\/p>\n