{"id":274505,"date":"2022-04-20T18:33:09","date_gmt":"2022-04-20T16:33:09","guid":{"rendered":"https:\/\/highxtar.com\/?p=274505"},"modified":"2022-04-20T18:33:09","modified_gmt":"2022-04-20T16:33:09","slug":"we-review-the-best-digital-fashion-projects-of-the-season","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/we-review-the-best-digital-fashion-projects-of-the-season\/","title":{"rendered":"We review the best digital fashion projects of the season"},"content":{"rendered":"

NFTs, metaverse and Web3 have undoubtedly become the best allies in the fashion industry. Therefore, we review and analyse our favourite digital campaigns of the SS22 season.<\/strong><\/p>\n

adidas Originals<\/strong><\/h4>\n

To celebrate the launch of the Ozworld<\/strong> collection, adidas Originals<\/strong><\/a> opted for the creation of virtual avatars through Artificial Intelligence. After having ventured into the metaverse at the end of last year, the sports brand is committed to this new reality by allowing its users to customise their own characters.<\/p>\n

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Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n
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Una publicaci\u00f3n compartida de adidas Originals (@adidasoriginals)<\/a><\/p>\n<\/div>\n<\/blockquote>\n