{"id":275144,"date":"2022-04-25T12:08:57","date_gmt":"2022-04-25T10:08:57","guid":{"rendered":"https:\/\/highxtar.com\/?p=275144"},"modified":"2022-04-25T12:08:57","modified_gmt":"2022-04-25T10:08:57","slug":"the-positive-impact-of-vestiaire-collectives-business-model","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/","title":{"rendered":"The positive impact of Vestiaire Collective’s business model"},"content":{"rendered":"

Vestiaire Collective, the leading global app for buying and selling second-hand fashion, has published a report revealing the extent to which resale platforms can reduce the fashion industry’s impact on the environment.<\/strong><\/p>\n

\"\"<\/p>\n

We are talking about the first platform in the second-hand industry to use the innovative technique of monetisation to highlight the positive impact that selling second-hand has on the fashion industry. The first report on the benefits of using Vestiaire<\/strong> Collective<\/strong>, conducted in collaboration with PwC<\/strong><\/a>, reveals that buying second-hand on this platform has a 90% lower environmental impact than buying new.<\/p>\n

The development of a monetised environmental cost figure, a pioneering and relatively new technique in the fashion industry, allows different environmental factors to be measured fairly. The environmental cost calculated for each second-hand purchase on Vestiaire<\/strong> Collective<\/strong> is \u20ac0.39. This is just one tenth of the environmental cost of a new purchase.\u00a0In terms of emissions, each item purchased on this app saves 17 kg of CO2 compared to a new one. This is equivalent to 100 km driven by a car.<\/p>\n

A key element of this business model is to convince consumers to disown the Fast Fashion<\/em> system of influential and controversial brands, such as Shein<\/strong><\/a>, recently valued at $100 billion.<\/p>\n

While the resale sector has been seen by some as a symptom of over-consumption, Vestiaire<\/strong> Collective<\/strong> is out to prove that its unique model, centred on community engagement, offers an effective antidote to society’s addiction to fast fashion.<\/p>\n

As part of the report, the app surveyed 2,363 consumers from 57 different countries. The results revealed that 70% of customers say that shopping through Vestiaire<\/strong> Collective<\/strong> prevented them from making a first-hand purchase. This figure is 23% higher than previous studies of resale platforms.<\/p>\n

The report also reveals that this online retailer’s focus on luxury brands and high-value items encourages consumers to invest in higher quality purchases; as they can be better resold as they are designed to last. This, known as the ‘democratisation of luxury’<\/strong>, leads to fewer new purchases as consumers adopt a ‘less but better’<\/strong> approach to fashion. \u00a0In fact, the study revealed that very few consumers (only 10%) use the proceeds from their second-hand sales to purchase new items.<\/p>\n

The role of buying and selling platforms is key to driving this change in consumer habits, with 50% of Vestiaire<\/strong> Collective’s<\/strong> sellers saying they would not have sold their items if they had not had access to the platform.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vestiaire Collective has published a report revealing how resale platforms reduce the environmental impact of fashion.<\/p>\n","protected":false},"author":27,"featured_media":275142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603,1909],"tags":[2203],"class_list":["post-275144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-internet-en","tag-paloma-molinos-en"],"acf":[],"yoast_head":"\nThe positive impact of Vestiaire Collective's business model<\/title>\n<meta name=\"description\" content=\"Vestiaire Collective has published a report revealing how resale platforms reduce the environmental impact of fashion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The positive impact of Vestiaire Collective's business model\" \/>\n<meta property=\"og:description\" content=\"Vestiaire Collective has published a report revealing how resale platforms reduce the environmental impact of fashion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-25T10:08:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/04\/thumb-vestiaire-collective-report.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"The positive impact of Vestiaire Collective’s business model\",\"datePublished\":\"2022-04-25T10:08:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/\"},\"wordCount\":409,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/04\/thumb-vestiaire-collective-report.jpg\",\"keywords\":[\"Paloma Molinos\"],\"articleSection\":[\"Fashion\",\"Internet\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/\",\"url\":\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/\",\"name\":\"The positive impact of Vestiaire Collective's business model\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/04\/thumb-vestiaire-collective-report.jpg\",\"datePublished\":\"2022-04-25T10:08:57+00:00\",\"description\":\"Vestiaire Collective has published a report revealing how resale platforms reduce the environmental impact of fashion.\",\"breadcrumb\":{\"@id\":\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#primaryimage\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/04\/thumb-vestiaire-collective-report.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/04\/thumb-vestiaire-collective-report.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highxtar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The positive impact of Vestiaire Collective’s business model\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highxtar.com\/#website\",\"url\":\"https:\/\/highxtar.com\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highxtar.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highxtar.com\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\/\/highxtar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/highxtar\",\"https:\/\/x.com\/highxtar_\",\"https:\/\/www.instagram.com\/highxtar\",\"https:\/\/www.tiktok.com\/@highxtar\",\"https:\/\/www.youtube.com\/c\/highxtarofficial\",\"https:\/\/open.spotify.com\/user\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\",\"name\":\"Paloma Molinos\",\"description\":\"Head of Content & Project Manager p.molinos@highxtar.com\",\"url\":\"https:\/\/highxtar.com\/en\/author\/palomamolinos\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The positive impact of Vestiaire Collective's business model","description":"Vestiaire Collective has published a report revealing how resale platforms reduce the environmental impact of fashion.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/","og_locale":"en_US","og_type":"article","og_title":"The positive impact of Vestiaire Collective's business model","og_description":"Vestiaire Collective has published a report revealing how resale platforms reduce the environmental impact of fashion.","og_url":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2022-04-25T10:08:57+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/04\/thumb-vestiaire-collective-report.jpg","type":"image\/jpeg"}],"author":"Paloma Molinos","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Paloma Molinos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/"},"author":{"name":"Paloma Molinos","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c"},"headline":"The positive impact of Vestiaire Collective’s business model","datePublished":"2022-04-25T10:08:57+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/"},"wordCount":409,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/04\/thumb-vestiaire-collective-report.jpg","keywords":["Paloma Molinos"],"articleSection":["Fashion","Internet"],"inLanguage":"en-US","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/","url":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/","name":"The positive impact of Vestiaire Collective's business model","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/04\/thumb-vestiaire-collective-report.jpg","datePublished":"2022-04-25T10:08:57+00:00","description":"Vestiaire Collective has published a report revealing how resale platforms reduce the environmental impact of fashion.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/04\/thumb-vestiaire-collective-report.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/04\/thumb-vestiaire-collective-report.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/the-positive-impact-of-vestiaire-collectives-business-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"The positive impact of Vestiaire Collective’s business model"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c","name":"Paloma Molinos","description":"Head of Content & Project Manager p.molinos@highxtar.com","url":"https:\/\/highxtar.com\/en\/author\/palomamolinos\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/275144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=275144"}],"version-history":[{"count":2,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/275144\/revisions"}],"predecessor-version":[{"id":275149,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/275144\/revisions\/275149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/275142"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=275144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=275144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=275144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}