{"id":275438,"date":"2022-04-25T19:47:02","date_gmt":"2022-04-25T17:47:02","guid":{"rendered":"https:\/\/highxtar.com\/?p=275438"},"modified":"2022-04-25T19:47:02","modified_gmt":"2022-04-25T17:47:02","slug":"digital-creatives-who-are-transforming-fashion","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/digital-creatives-who-are-transforming-fashion\/","title":{"rendered":"Digital creatives who are transforming fashion"},"content":{"rendered":"

The migration of brands to the virtual world requires a new generation of digital artists, 3D, game designers and NFT experts who are transforming fashion. An extension into rendered spaces such as video games or web projects3 that relies on a network of experts to translate their imagery, distinctive codes and aesthetics into the metaverse.<\/strong><\/p>\n

\"\"<\/p>\n

Studios like BeyondCreative<\/strong> are already nowadays referents in the industry for their know-how in digital craftsmanship<\/strong>. Something that we can appreciate in their remastered work of the Ozweego<\/strong> of adidas<\/strong> for the new experience of the firm in Fortnite<\/strong>. A process that allows exploring creativity in an unlimited way, beyond the fact of importing a 3D model into space.<\/p>\n

As a previous project, the agency also collaborated with Balenciaga<\/strong> for its “Strange Times<\/strong>” hub for Fortnite<\/strong>, while Vans<\/strong> turned to The Gang<\/strong> to code and project its Roblox<\/strong> universe. Other firms such as Gucci also partnered with Roblox creators such as Rook Vanguard, as did Burberry<\/strong> with Emperia<\/strong> for its partnership with Harrods<\/strong>, or Nike and Phillip Lim<\/strong> with the Superficial studio<\/strong>.<\/p>\n

\"\"<\/p>\n

In this sense, if the future is the metaverse, all insiders in the system and\/or industry are seizing the opportunity for business and long-term survival; incorporating web3 divisions<\/strong> to support brands and connect them with the right talent, as Highsnobiety<\/strong>‘s creative agency is doing. Whether the goal is to market a physical or digital product (NFT), these experts become the cornerstone of the hypervirtual age.<\/p>\n

A new artistic movement<\/strong><\/h5>\n

Brands require these digital talents<\/strong> for their technical skills to build virtual avatars or mint NFTs on blockchains, but also for their creative direction<\/strong> and orientation<\/strong> to create immersive experiences<\/strong> that accompany and enrich the stories around their products or image. Virtual artisans who are precisely projecting a new artistic movement in the metaverse with which to create worlds and fantasies. Something we could see in the dreamscape that FutureCorp<\/strong> carried out with Marni<\/strong><\/a>\u00a0to illustrate their SS22 collection.<\/strong><\/p>\n

\"\"<\/p>\n

Still, it is an emerging universe in the making. And is that, as happened in the controversial Metaverse Fashion Week<\/strong><\/a>, most online worlds coded through the blockchain as Decentraland<\/strong> still consists of basic graphics that instead of raising the DNA of the brands, weaken it; projecting a problem when connecting with new generations. The idea is to continue to creatively explore this limitless paradise.<\/p>\n","protected":false},"excerpt":{"rendered":"

The unison movement of brands into the virtual world requires a new generation of digital artisans who are transforming fashion.<\/p>\n","protected":false},"author":2,"featured_media":275430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603,1909],"tags":[1667],"class_list":["post-275438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-internet-en","tag-marni-en"],"acf":[],"yoast_head":"\nDigital creatives who are transforming fashion - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The unison movement of brands into the virtual world requires a new generation of digital artisans who are transforming fashion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/digital-creatives-who-are-transforming-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital creatives who are transforming fashion\" \/>\n<meta property=\"og:description\" content=\"The unison movement of brands into the virtual world requires a new generation of digital artisans who are transforming fashion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/digital-creatives-who-are-transforming-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-25T17:47:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/04\/thumb-creativos-digitales-marcas-metaverso.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura P\u00e9rez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura P\u00e9rez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/digital-creatives-who-are-transforming-fashion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/digital-creatives-who-are-transforming-fashion\\\/\"},\"author\":{\"name\":\"Laura P\u00e9rez\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/a62803322cc288dffbdf6539d02d8c51\"},\"headline\":\"Digital creatives who are transforming fashion\",\"datePublished\":\"2022-04-25T17:47:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/digital-creatives-who-are-transforming-fashion\\\/\"},\"wordCount\":397,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/digital-creatives-who-are-transforming-fashion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/thumb-creativos-digitales-marcas-metaverso.jpg\",\"keywords\":[\"Marni\"],\"articleSection\":[\"Fashion\",\"Internet\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/digital-creatives-who-are-transforming-fashion\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/digital-creatives-who-are-transforming-fashion\\\/\",\"name\":\"Digital creatives who are transforming fashion - 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