{"id":277439,"date":"2022-05-05T13:09:45","date_gmt":"2022-05-05T11:09:45","guid":{"rendered":"https:\/\/highxtar.com\/?p=277439"},"modified":"2022-05-05T13:15:40","modified_gmt":"2022-05-05T11:15:40","slug":"paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/","title":{"rendered":"Paria Farzaneh redesigns Powerbeats Pro inspired by AI"},"content":{"rendered":"

Beats has chosen London-based fashion designer Paria Farzaneh to reinvent the Beats by Dre Powerbeats Pro headphones.\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

Following recent collaborations with fashion brands such as AMBUSH and A-COLD-WALL*,<\/strong> Beats by Dre is embarking on another project with Paria Farzaneh. The designer, who has just launched her ready-to-wear autumn\/winter 2022 collection<\/strong>, has drawn inspiration from her Iranian heritage and London culture for the “Parallel Universe”<\/strong> colour scheme of her headphones.<\/p>\n

After wearing the headphones herself every day for two years, calling them “a second skin”,<\/strong><\/em> Paria Farzaneh has decided to add her touch for this season. “It wasn’t hard for me to articulate what I wanted to do because it felt like an extension of me. I really hated reading articles about AI and how at some point we all have these extensions of AI as the self.”\u00a0<\/strong><\/em><\/p>\n

Farzaneh and Beats<\/strong> enlisted artists Russell Maurice and Louis Morlet<\/strong> to conceptualise the campaign. Together they gave birth to “Marzeh”, which is the AI figure featured in the Powerbeats Pro campaign. “Marzeh’ is a true representation of the present and the future, an opportunity to show a different approach to traditional campaigns,”<\/strong><\/em> says the designer.<\/p>\n

\"\"<\/p>\n

For those of us who listen to music on a daily basis, the Beats by Dre Powerbeats Pro are a game changer.<\/strong> In addition to living up to the quality and resolution standards they promise, with the new Paria Farzaneh design they also become the trendsetters’ new favourite fashion accessory.<\/strong><\/p>\n

The collaboration launches online at SSENSE<\/a><\/strong> as well as at paria\/FARZANEH<\/a><\/strong> on 6 May.<\/p>\n

Now… Why not take a look at the new Gentle Monster x Moncler eyewear capsule collection?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Beats has chosen London-based fashion designer Paria Farzaneh to reinvent the Beats by Dre Powerbeats Pro headphones.\u00a0<\/p>\n","protected":false},"author":22,"featured_media":277429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1984],"tags":[2156],"class_list":["post-277439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-en","tag-mar-piera-en"],"acf":[],"yoast_head":"\nParia Farzaneh redesigns Powerbeats Pro inspired by AI - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Beats has chosen London-based fashion designer Paria Farzaneh to reinvent the Beats by Dre Powerbeats Pro headphones.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paria Farzaneh redesigns Powerbeats Pro inspired by AI\" \/>\n<meta property=\"og:description\" content=\"Beats has chosen London-based fashion designer Paria Farzaneh to reinvent the Beats by Dre Powerbeats Pro headphones.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-05T11:09:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-05T11:15:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-paria-farzaneh-redisena-los-powerbeats-pro-inspirados-en-ia-destaacda.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar Piera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar Piera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\\\/?lang=en#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\\\/?lang=en\"},\"author\":{\"name\":\"Mar Piera\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/861b5d1b459a894df367f295d952c789\"},\"headline\":\"Paria Farzaneh redesigns Powerbeats Pro inspired by AI\",\"datePublished\":\"2022-05-05T11:09:45+00:00\",\"dateModified\":\"2022-05-05T11:15:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\\\/?lang=en\"},\"wordCount\":281,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\\\/?lang=en#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/highxtar-paria-farzaneh-redisena-los-powerbeats-pro-inspirados-en-ia-destaacda.jpg\",\"keywords\":[\"Mar Piera\"],\"articleSection\":[\"Tech\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\\\/?lang=en\",\"url\":\"https:\\\/\\\/highxtar.com\\\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\\\/?lang=en\",\"name\":\"Paria Farzaneh redesigns Powerbeats Pro inspired by AI - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\\\/?lang=en#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\\\/?lang=en#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/highxtar-paria-farzaneh-redisena-los-powerbeats-pro-inspirados-en-ia-destaacda.jpg\",\"datePublished\":\"2022-05-05T11:09:45+00:00\",\"dateModified\":\"2022-05-05T11:15:40+00:00\",\"description\":\"Beats has chosen London-based fashion designer Paria Farzaneh to reinvent the Beats by Dre Powerbeats Pro headphones.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\\\/?lang=en#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\\\/?lang=en\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\\\/?lang=en#primaryimage\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/highxtar-paria-farzaneh-redisena-los-powerbeats-pro-inspirados-en-ia-destaacda.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/highxtar-paria-farzaneh-redisena-los-powerbeats-pro-inspirados-en-ia-destaacda.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\\\/?lang=en#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/highxtar.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paria Farzaneh redesigns Powerbeats Pro inspired by AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/highxtar.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/highxtar\",\"https:\\\/\\\/x.com\\\/highxtar_\",\"https:\\\/\\\/www.instagram.com\\\/highxtar\",\"https:\\\/\\\/www.tiktok.com\\\/@highxtar\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/highxtarofficial\",\"https:\\\/\\\/open.spotify.com\\\/user\\\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/861b5d1b459a894df367f295d952c789\",\"name\":\"Mar Piera\",\"description\":\"Editor & Project Manager. m.piera@highxtar.com\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/marpiera\\\/\"],\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/author\\\/marpiera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Paria Farzaneh redesigns Powerbeats Pro inspired by AI - HIGHXTAR.","description":"Beats has chosen London-based fashion designer Paria Farzaneh to reinvent the Beats by Dre Powerbeats Pro headphones.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en","og_locale":"en_US","og_type":"article","og_title":"Paria Farzaneh redesigns Powerbeats Pro inspired by AI","og_description":"Beats has chosen London-based fashion designer Paria Farzaneh to reinvent the Beats by Dre Powerbeats Pro headphones.\u00a0","og_url":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2022-05-05T11:09:45+00:00","article_modified_time":"2022-05-05T11:15:40+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-paria-farzaneh-redisena-los-powerbeats-pro-inspirados-en-ia-destaacda.jpg","type":"image\/jpeg"}],"author":"Mar Piera","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Mar Piera","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en#article","isPartOf":{"@id":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en"},"author":{"name":"Mar Piera","@id":"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789"},"headline":"Paria Farzaneh redesigns Powerbeats Pro inspired by AI","datePublished":"2022-05-05T11:09:45+00:00","dateModified":"2022-05-05T11:15:40+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en"},"wordCount":281,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-paria-farzaneh-redisena-los-powerbeats-pro-inspirados-en-ia-destaacda.jpg","keywords":["Mar Piera"],"articleSection":["Tech"],"inLanguage":"en-US","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en","url":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en","name":"Paria Farzaneh redesigns Powerbeats Pro inspired by AI - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-paria-farzaneh-redisena-los-powerbeats-pro-inspirados-en-ia-destaacda.jpg","datePublished":"2022-05-05T11:09:45+00:00","dateModified":"2022-05-05T11:15:40+00:00","description":"Beats has chosen London-based fashion designer Paria Farzaneh to reinvent the Beats by Dre Powerbeats Pro headphones.\u00a0","breadcrumb":{"@id":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-paria-farzaneh-redisena-los-powerbeats-pro-inspirados-en-ia-destaacda.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-paria-farzaneh-redisena-los-powerbeats-pro-inspirados-en-ia-destaacda.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/paria-farzaneh-redesigns-powerbeats-pro-inspired-by-ai\/?lang=en#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Paria Farzaneh redesigns Powerbeats Pro inspired by AI"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789","name":"Mar Piera","description":"Editor & Project Manager. m.piera@highxtar.com","sameAs":["https:\/\/www.instagram.com\/marpiera\/"],"url":"https:\/\/highxtar.com\/en\/author\/marpiera\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/277439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=277439"}],"version-history":[{"count":4,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/277439\/revisions"}],"predecessor-version":[{"id":277447,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/277439\/revisions\/277447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/277429"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=277439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=277439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=277439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}