{"id":27794,"date":"2018-08-26T19:12:59","date_gmt":"2018-08-26T17:12:59","guid":{"rendered":"https:\/\/highxtar.com\/?p=27794"},"modified":"2018-08-26T19:12:59","modified_gmt":"2018-08-26T17:12:59","slug":"older-people-are-the-stars-of-helmut-langs-new-campaign","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/older-people-are-the-stars-of-helmut-langs-new-campaign\/","title":{"rendered":"Older people are the stars of Helmut Lang&#8217;s new campaign"},"content":{"rendered":"<p><strong>Helmut Lang<\/strong> is always going against mainstream and calling for the non-stereotyping of the fashion world. This time the brand has decided to give space to old age, to the elderly, who, together with the garments of its FW18, are the protagonists of the new women&#8217;s campaign of the company.<\/p>\n<figure id=\"attachment_27787\" aria-describedby=\"caption-attachment-27787\" style=\"width: 2800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-27787\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_2.jpeg\" alt=\"Helmut Lang | AW18 Campaign\" width=\"2800\" height=\"1439\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_2.jpeg 2800w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_2-300x154.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_2-768x395.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_2-1024x526.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_2-973x500.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_2-508x261.jpeg 508w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><figcaption id=\"caption-attachment-27787\" class=\"wp-caption-text\">Helmut Lang | AW18 Campaign<\/figcaption><\/figure>\n<p>Enjoying fashion and developing a sense of style is not just a hobby for young people today, as the &#8216;<em>Women of Wales<\/em>&#8216; campaign shows.\u00a0To demonstrate the way fashion transcends generations, Helmut Lang decided to select a group of old Welsh women to wear the AW18 women&#8217;s collection.<\/p>\n<p>Among the models is Dilys Price, 86, who currently holds the record for being the world&#8217;s oldest skydiver and whose motto is: &#8220;<em>Do what you want and don&#8217;t be afraid.<\/em>&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27785\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_1.jpeg\" alt=\"\" width=\"1164\" height=\"698\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_1.jpeg 1164w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_1-300x180.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_1-768x461.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_1-1024x614.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_1-973x583.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_1-508x305.jpeg 508w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/p>\n<p>She can be seen wearing the blue jacket and corduroy pants, while Margaret, another 86 year-old model and retired funeral director, wears the same jacket in white. In addition to them other older women star in this ode to maturity that we can see complete<a href=\"https:\/\/www.instagram.com\/helmutlang\/?hl=es\" target=\"_blank\" rel=\"noopener\"><strong> in HL&#8217;s instagram<\/strong><\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27789\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_3.png\" alt=\"\" width=\"796\" height=\"799\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_3.png 796w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_3-150x150.png 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_3-300x300.png 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_3-768x771.png 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_3-88x88.png 88w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/08\/Highxtar_Helmut_Lang_FW18_Campaign_3-508x510.png 508w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/p>\n<p>The models were photographed by <strong>Alexandra Leese (<a href=\"https:\/\/www.instagram.com\/alexleese\/?hl=es\" target=\"_blank\" rel=\"noopener\">@alexleese<\/a>)<\/strong>, who described Helmut Lang&#8217;s team as &#8220;<em><strong>a dream to work with<\/strong><\/em>&#8220;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Helmut Lang pays homage to old age, to the elderly, who, together with the garments of his FW18, are the stars of the company&#8217;s new women&#8217;s campaign.<\/p>\n","protected":false},"author":1,"featured_media":27792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[919,650],"class_list":["post-27794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-fw18-en","tag-helmut-lang-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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