{"id":28228,"date":"2018-09-03T22:40:35","date_gmt":"2018-09-03T20:40:35","guid":{"rendered":"https:\/\/highxtar.com\/?p=28228"},"modified":"2018-09-03T22:40:35","modified_gmt":"2018-09-03T20:40:35","slug":"celine-loses-its-accent-slimanes-ideas","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/celine-loses-its-accent-slimanes-ideas\/","title":{"rendered":"CELINE loses its accent…. Slimane’s ideas"},"content":{"rendered":"

A few weeks before the fashion week shows the brands start their marketing strategy. One of those that started out strong was Hedi Slimane<\/strong>‘s (@hedislimane<\/strong><\/a>) C\u00e9line<\/strong>, who since yesterday has lost her accent to become CELINE.<\/p>\n

\"C\u00e9line
C\u00e9line VS Celine<\/figcaption><\/figure>\n

Slimane, the creative director of the Parisian company, eliminated the accentuated “e”, while balancing the spacing between the letters – which are of the modernist type of the 1930s – by bringing them closer together.<\/p>\n

\"Lady
Lady Gaga x Celine Bag by Slimane<\/figcaption><\/figure>\n

As for “the 1960s version of the logo, which includes the word’Paris’, will be reintroduced on clothing and packaging, but’Paris’ will not appear under the logo in campaigns”<\/strong><\/em>, according to the brand’s Instagram account<\/strong><\/a>.<\/p>\n

\"\"<\/p>\n

Celine, previously written C\u00e9line, was not the first. It is another one that adds to the large number of firms that together with the renewal of creative directors have also changed the visual form in which we conceive them. Some examples are:\u00a0Riccardo Tisci who presented a new logo and monogram for Burberry<\/strong><\/a>, Raf Simons also redesigned the Calvin Klein logo<\/strong> <\/a>or the Balenciaga by Demna Gvasalia.<\/p>\n

\"CELINE
CELINE by Hedi Slimane<\/figcaption><\/figure>\n

It was only a matter of time before Slimane changed Celine’s visual identity. In 2012, shortly after being hired as creative director of Saint Laurent, he reformulated the original Yves Saint Laurent<\/strong><\/em> logo, which is still in use today.<\/p>\n","protected":false},"excerpt":{"rendered":"

A few weeks from the Fashion Week shows the brands start their marketing strategy. One of those that has started out strong has been C\u00c9LINE, which since yesterday has lost its accent to become CELINE.<\/p>\n","protected":false},"author":1,"featured_media":28224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[896,919],"class_list":["post-28228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-celine-en","tag-fw18-en"],"acf":[],"yoast_head":"\nCELINE loses its accent.... Slimane's ideas - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Hedi Slimane's C\u00e9line loses its accent just weeks before Fashion Week. 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