{"id":282635,"date":"2022-05-25T17:46:01","date_gmt":"2022-05-25T15:46:01","guid":{"rendered":"https:\/\/highxtar.com\/?p=282635"},"modified":"2022-05-25T17:46:01","modified_gmt":"2022-05-25T15:46:01","slug":"the-emerging-marriage-between-weddings-and-luxury-brands","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/the-emerging-marriage-between-weddings-and-luxury-brands\/","title":{"rendered":"The emerging marriage between weddings and luxury brands"},"content":{"rendered":"

Kourtney Kardashian and Travis Barker’s wedding, apparently signed by Dolce & Gabanna, seems to have set precedents for the future of luxury. Have we just entered the era of branded weddings?<\/strong><\/p>\n

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Whether you were a follower of the Kardashian clan or not, the “eternal bonding” ceremony between Kourt and Travis was a sight to see. Not only for the looks, but for the whole pharaonic celebration at the height of their reality show. In it, the closest guests wore Dolce & Gabanna<\/strong>, although the brand denied having signed a sponsorship agreement.<\/p>\n

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The aesthetics and identity of the Italian house embellished the entire wedding, from the bride and groom’s and guests’ outfits, to the mega-yacht that was placed at their disposal. A move that makes us wonder if it could be a new luxury marketing strategy for brands. Of course, the media value is undeniable.<\/p>\n

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Considering that the photographer was Ellen Von Unwerth<\/strong> and that everything from the boat decorations to the altar set-up was designed by the Sicilian creative directors, we can say that the sense of unification<\/strong> on the part of Dolce & Gabanna managed to pulsate from start to finish.<\/p>\n

Certainly, D&G could set the pillars of this new approach to wedding planning by luxury brands. One in which, beyond designing the outfits, it provides its most prestigious clients with a whole experience around the brand’s identity; including its know-how, its network of talents and\/or professionals to organize these events.<\/p>\n

\"\"<\/p>\n

In the end, all these high-end firms are already experts in elevating this kind of formats. For them, it also means a monumental diffusion in media and networks; as it happened with Virgil Abloh<\/strong>‘s dresses for Hailey Bieber<\/strong> or with the already iconic ruffled dress by Glenn Martens<\/strong> for Chlo\u00eb Sevigny<\/strong><\/a>. We wouldn’t be at all surprised if soon they start incorporating wedding planning<\/strong> in their menu of services.<\/p>\n","protected":false},"excerpt":{"rendered":"

The marriage of Kourtney Kardashian and Travis Barker paired with D&G seems to have ushered us into the era of branded weddings.<\/p>\n","protected":false},"author":2,"featured_media":282484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1605,616],"class_list":["post-282635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-dolce-gabbana-en","tag-laura-perez-en"],"acf":[],"yoast_head":"\nThe emerging marriage between weddings and luxury brands<\/title>\n<meta name=\"description\" content=\"The marriage of Kourtney Kardashian and Travis Barker paired with D&G seems to have ushered us into the era of branded weddings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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