{"id":282984,"date":"2022-05-26T14:34:56","date_gmt":"2022-05-26T12:34:56","guid":{"rendered":"https:\/\/highxtar.com\/?p=282984"},"modified":"2022-05-26T14:34:56","modified_gmt":"2022-05-26T12:34:56","slug":"pepsi-breaks-off-10-year-relationship-with-super-bowl","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/pepsi-breaks-off-10-year-relationship-with-super-bowl\/","title":{"rendered":"Pepsi breaks off 10-year relationship with Super Bowl"},"content":{"rendered":"<p><strong>Pepsi announced earlier this week that it will no longer sponsor the <a href=\"https:\/\/highxtar.com\/el-balon-de-la-super-bowl-firmado-por-los-cantantes-sale-a-subasta\/\" target=\"_blank\" rel=\"noopener\">Super Bowl<\/a> Halftime Show, ending a decade-long partnership.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-282881 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-pepsi-rompe-su-relacion-de-10-anos-con-la-super-bowl-1.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-pepsi-rompe-su-relacion-de-10-anos-con-la-super-bowl-1.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-pepsi-rompe-su-relacion-de-10-anos-con-la-super-bowl-1-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-pepsi-rompe-su-relacion-de-10-anos-con-la-super-bowl-1-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-pepsi-rompe-su-relacion-de-10-anos-con-la-super-bowl-1-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-pepsi-rompe-su-relacion-de-10-anos-con-la-super-bowl-1-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/05\/highxtar-pepsi-rompe-su-relacion-de-10-anos-con-la-super-bowl-1-508x339.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>The soft drink company took to <strong><a href=\"https:\/\/twitter.com\/pepsi\/status\/1529175845310545922?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1529175845310545922%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fhypebeast.com%2F2022%2F5%2Fpepsi-no-longer-sponsoring-super-bowl-halftime-show\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/strong> to announce: <em><strong>&#8220;After 10 years of iconic Pepsi Super Bowl halftime show performances, we&#8217;ve decided it&#8217;s time to pass the mic,&#8221;<\/strong><\/em> as well as showing gratitude to those who have performed over the years.<\/p>\n<p>Pepsi&#8217;s contract with the NFL expired this season and while the company has renewed its contract, it is giving up the halftime show. The previous deal was said to be worth $2 billion over 10 years.\u00a0The company wants to allocate more budget to digital media.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">After 10 years of iconic Pepsi Super Bowl Halftime Show performances, we have decided it\u2019s time to pass the mic.\u202f\ud83c\udfa4\u202f Thank you to the amazing artists and fans who helped us create some incredible moments along the way.\u202f\ud83d\udc4f Now on to the next stage\u2026\u202f\ud83d\udc40<\/p>\n<p>&mdash; Pepsi (@pepsi) <a href=\"https:\/\/twitter.com\/pepsi\/status\/1529175845310545922?ref_src=twsrc%5Etfw\">May 24, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The competition is already looking for a new sponsor and claims to have received an incredible amount of interest from the market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi announced earlier this week that it will no longer sponsor the Super Bowl Halftime Show, ending a decade-long partnership.<\/p>\n","protected":false},"author":22,"featured_media":282887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604],"tags":[2156],"class_list":["post-282984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-en","tag-mar-piera-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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