{"id":283448,"date":"2022-05-30T11:46:42","date_gmt":"2022-05-30T09:46:42","guid":{"rendered":"https:\/\/highxtar.com\/?p=283448"},"modified":"2022-05-30T11:46:42","modified_gmt":"2022-05-30T09:46:42","slug":"welcome-to-gucci-town-robloxs-new-house-hotspot","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/welcome-to-gucci-town-robloxs-new-house-hotspot\/","title":{"rendered":"Welcome to Gucci Town, Roblox’s new house hotspot"},"content":{"rendered":"

Gucci unveils Gucci Town, a virtual piazza<\/em> set in the Roblox universe. Following a series of ephemeral projects on this global online platform offering shared investment experiences – most notably the Webby Award-winning Gucci Garden opening in May 2021 – the House has now created a persistent digital space for the growing Gucci community on Roblox.<\/strong><\/p>\n

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Gucci Town<\/strong> is a dynamic destination that allows its users to interact with the House<\/strong>‘s codes; to discover Alessandro Michele<\/strong><\/a>‘s kaleidoscopic vision; to express their own individuality and connect with like-minded people from all corners of the world.<\/p>\n

True to the Roblox<\/strong><\/a> ethos<\/em> of bonding through shared creative experiences, Gucci<\/strong> Town<\/strong> features a wide range of activities that will evolve over time. Visitors heading from the central piazza to Mini Game Heights<\/strong> will find a portal that transports them into an arena of Gucci<\/strong>-inspired competitions such as Tile Takeover<\/strong> or Rising Tides<\/strong>. The Creative Corner<\/strong> will allow them to experiment with patterns, shapes and colours to create pieces of art, as well as discover guest artists exhibiting their work.<\/p>\n

In the virtual environment of the Vault Plaza<\/strong>, community members will find an exhibition space inspired by the impossible dialogues that took place within Vault<\/strong>, the House<\/strong>‘s experimental concept shop. Conceived as its virtual counterpart on Roblox<\/strong>, this space will showcase Gucci<\/strong>‘s latest product launches and some of its most recent collaborations.<\/p>\n

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Just around the corner is the Gucci<\/strong> Shop,<\/strong> a boutique where visitors can purchase digital Gucci<\/strong> items, either as collectibles or as outfits to dress up their Roblox<\/strong> avatars. The offer includes the brand new Gucci<\/strong> Blondie<\/strong> bags, designed by Alessandro<\/strong> Michele<\/strong> and inspired by the House<\/strong>‘s archive. In addition, a selection of limited edition collectibles will be available. These digital fashion items take full advantage of Roblox<\/strong>‘s innovative “Layered Clothing”<\/strong> technology, which allows the creation of hyper-realistic 3D garments that fit any avatar regardless of their complexion, and offers users infinite ways of self-expression through truly unique combinations and looks.<\/p>\n

Finally, Power-up Place<\/strong> is a caf\u00e9 where community members can take a break and, more importantly, meet up with their friends to meet and interact with others. As visitors immerse themselves in the various activities offered by Gucci Town<\/strong>, they will earn GG<\/strong> Gems; the in-experience currency with which they can purchase virtual Gucci<\/strong> power-ups and items. All Gucci<\/strong> Town<\/strong> spaces will be updated periodically to introduce new content; always in line with the House<\/strong>‘s forward-looking trajectory.<\/p>\n

Gucci Town<\/strong> is the continuation of the House<\/strong>‘s journey through the metaverse to discover uncharted territory and create meaningful experiences. An exploration spearheaded by Vault<\/strong>, Gucci<\/strong>‘s experimental online space. The products and content have been developed by independent content creators from the Roblox<\/strong> community – such as Rook<\/strong> Vanguard<\/strong>, Bunnexh<\/strong> and Lirn<\/strong> – in a further demonstration of Gucci<\/strong> and Vault<\/strong>‘s commitment to promoting emerging talent.<\/p>\n