{"id":284154,"date":"2022-06-01T12:05:15","date_gmt":"2022-06-01T10:05:15","guid":{"rendered":"https:\/\/highxtar.com\/?p=284154"},"modified":"2022-06-01T12:20:01","modified_gmt":"2022-06-01T10:20:01","slug":"winona-ryder-and-marc-jacobs-how-to-turn-a-robbery-into-an-advertising-strategy","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/winona-ryder-and-marc-jacobs-how-to-turn-a-robbery-into-an-advertising-strategy\/","title":{"rendered":"Winona Ryder and Marc Jacobs: how to turn a robbery into an advertising strategy"},"content":{"rendered":"

Who doesn’t remember those 2001 images of actress Winona Ryder stealing $5,000 worth of designer items – including a $750 Marc Jacobs<\/a> cashmere sweater – from Saks Fith Avenue<\/a> ? Surely many of you know what we’re talking about?<\/strong><\/p>\n

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Ryder’s misbehaviour<\/strong> led to her career being cut short, her fame obscured and her being remembered for the famous Los Angeles robbery<\/strong> rather than for the dozens of films she had made up to that point.<\/p>\n

All this led to a stormy six-day media trial<\/strong> in which Winona was convicted of felony grand larceny and vandalism, sentenced to three years probation, 480 hours of community service and a hefty fine.<\/strong><\/p>\n

Two years later, her friend Marc Jacobs<\/strong>, a visionary if ever there was one, knew how to take advantage of this scandal and turn it into an advertising strategy<\/strong>, as in 2003<\/strong> he put W.R.<\/strong> in charge of his spring campaign<\/strong>; and in 2015<\/strong> as the spokesperson for the launch of his beauty brand, Marc Jacobs Beauty.<\/strong><\/p>\n

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And from the beauty campaign we jump straight to the one that 7 years later she has returned to star in to present the brand’s new bag: the “J Marc Shoulder Bag”<\/strong>. Is it a coincidence that the actress, icon of the 2000’s, is back now that the “Y2K” aesthetic is so in?<\/strong><\/p>\n

Photographed by Harley Weir<\/strong> and wearing pieces from the brand’s archives combined with the versatility of the new bag, we can see how Winona Ryder is back in the fashion world.<\/strong> It’s clear that the Stranger Things<\/strong><\/a> actress has made the most of the bad acts she committed in her past that landed her in the dock.<\/strong><\/p>\n