{"id":285498,"date":"2022-06-08T16:27:50","date_gmt":"2022-06-08T14:27:50","guid":{"rendered":"https:\/\/highxtar.com\/?p=285498"},"modified":"2022-06-08T16:28:45","modified_gmt":"2022-06-08T14:28:45","slug":"los-javis-and-lola-rodriguez-are-the-face-of-hm-pride-2022","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/los-javis-and-lola-rodriguez-are-the-face-of-hm-pride-2022\/","title":{"rendered":"Los Javis and Lola Rodr\u00edguez are the face of H&M Pride 2022"},"content":{"rendered":"

Javier Calvo, Javier Ambrossi and Lola Rodr\u00edguez star in H&M’s global campaign for Pride 2022: “My chosen family”.<\/strong><\/p>\n

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Starring the stories of characters such as Javier Calvo, Javier Ambrossi and Lola Rodr\u00edguez, Reeta Loi, Tori West, Martin Magner and Nash Mariah,<\/strong> among others, the campaign pays tribute to the families that have chosen each other. With this project, the company supports the UN’s “Free and Equal”<\/strong> initiative, which advocates for equal rights and fair treatment for LGTBIQ+<\/strong> people.<\/p>\n

The ‘My chosen family’<\/a><\/strong> campaign focuses on the concept of non-biological families that play an essential role for many people in the LGBTQIA+ community and beyond.<\/strong> A chosen family is made up of people with non-biological ties who have intentionally chosen to support and love each other. What binds them together is the shared feeling of togetherness.<\/p>\n