{"id":286017,"date":"2022-06-13T18:33:17","date_gmt":"2022-06-13T16:33:17","guid":{"rendered":"https:\/\/highxtar.com\/?p=286017"},"modified":"2022-06-13T18:33:17","modified_gmt":"2022-06-13T16:33:17","slug":"a-perfume-in-the-metaverse-by-byredo-and-rtfkt","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/a-perfume-in-the-metaverse-by-byredo-and-rtfkt\/","title":{"rendered":"A perfume in the metaverse by Byredo and RTFKT"},"content":{"rendered":"

Byredo, the Ben Gorham-led fragrance and make-up brand, and RTFKT, the Nike-owned digital fashion start-up, have collaborated on a beauty-meets-Web3 launch.<\/strong><\/p>\n

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The upcoming launch, created in collaboration with M\/M, includes a digital aura, which is “a physical and digital scent” that you can customise, as well as purchase physical fragrances through NFT Fusion.<\/p>\n

These fragrances, a combination of 26 ingredients, represent different emotions. Each personalised perfume will be released as a digital collectible in limited quantities.<\/p>\n

This is Byredo<\/a><\/strong>‘s first foray into the metaverse, following in the footsteps of other beauty brands investing in the digital space such as Est\u00e9e Lauder and Guerlain. Meanwhile, RTFKT has been launching NFT projects with Nike.<\/a><\/strong><\/p>\n

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Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n
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Una publicaci\u00f3n compartida por RTFKT Studios (@rtfktstudios)<\/a><\/p>\n<\/div>\n<\/blockquote>\n