{"id":293492,"date":"2022-07-05T15:31:24","date_gmt":"2022-07-05T13:31:24","guid":{"rendered":"https:\/\/highxtar.com\/?p=293492"},"modified":"2022-07-06T17:59:50","modified_gmt":"2022-07-06T15:59:50","slug":"we-talk-w-yume-yume-founders-about-collaboration-with-marshall-columbia-their-future-projects-and-the-new-collection-they-have-just-launched","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/we-talk-w-yume-yume-founders-about-collaboration-with-marshall-columbia-their-future-projects-and-the-new-collection-they-have-just-launched\/","title":{"rendered":"We talk W\/ YUME YUME founders"},"content":{"rendered":"

YUME YUME is one of those brands for, as they say, “dream builders, people who dare to imagine and build their own environment instead of simply inhabiting it”. The firm born in 2018 whose name precisely means in Japanese “dream”, bets on designs inspired by Japanese aesthetics, creating unique pieces.<\/strong><\/p>\n

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Eva Korsten<\/strong><\/a> & Dave Hendriks<\/strong><\/a>, its founders, are inspired by art, and work with creatives across the globe to deliver an original value proposition. We spoke with them about their recent collaboration with Marshall Collumbia, the new collection and their perspective on an industry increasingly demanding sustainability.<\/strong><\/p>\n

Highxtar (H)\u00a0<\/span>\u2013<\/strong> How would you define MC & YUME YUME collab in three words?
\nYUME YUME (YY)<\/strong><\/span> – Bold, bright, happy.<\/strong><\/p>\n

(H)\u00a0<\/span>\u2013<\/strong> How was the process of building the collab with Marshall Columbia?<\/p>\n

(YY)<\/strong><\/span> – We\u2019ve always admired what Marshall does and how much fun they have with their collections, and actually got put in touch by Ssense, who we are both stocked with. After a few calls where we shared our ideas and visions, we landed on a few of our favourite silhouettes, enthusing colours from\u00a0Marshall’s Spring \/Summer 22 collection.<\/a> We also wanted to experiment with larger size ranges, which was a first for both of our brands – something we\u2019re super excited about! Our collaboration has two drops. This first one is showing our classic Suki silhouette<\/a> in a poppy orange\/blue and yellow palette. There are more shoes to come down the line with Marshall \u2013 all in the colours of his collection, and maybe even an exciting New York moment coming soon!<\/strong><\/p>\n