{"id":294862,"date":"2022-07-11T15:10:09","date_gmt":"2022-07-11T13:10:09","guid":{"rendered":"https:\/\/highxtar.com\/?p=294862"},"modified":"2022-07-11T15:10:09","modified_gmt":"2022-07-11T13:10:09","slug":"levis-encourages-a-second-life-for-clothes-at-mad-cool","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/levis-encourages-a-second-life-for-clothes-at-mad-cool\/","title":{"rendered":"Levi&#8217;s\u00ae encourages a second life for clothes at Mad Cool"},"content":{"rendered":"<p><strong>Levi&#8217;s\u00ae has once again joined forces with Mad Cool to present the best looks to enjoy the music outdoors. The iconic Trucker Jacket has been the essential garment in the outfits of friends and fans who visited the Tailor Shop these days.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-294862 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/levis-encourages-a-second-life-for-clothes-at-mad-cool\/highxtar-levis-x-mad-cool-14-2\/'><img decoding=\"async\" width=\"2800\" height=\"1867\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-14.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-14.jpg 2800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-14-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-14-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-14-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-14-1536x1024.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-14-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-14-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-14-508x339.jpg 508w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/levis-encourages-a-second-life-for-clothes-at-mad-cool\/highxtar-levis-x-mad-cool-12-2\/'><img decoding=\"async\" width=\"2800\" height=\"1867\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-12.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-12.jpg 2800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-12-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-12-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-12-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-12-1536x1024.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-12-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-12-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-12-508x339.jpg 508w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/levis-encourages-a-second-life-for-clothes-at-mad-cool\/highxtar-levis-x-mad-cool-13-2\/'><img decoding=\"async\" width=\"2800\" height=\"1867\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-13.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-13.jpg 2800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-13-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-13-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-13-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-13-1536x1024.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-13-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-13-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-13-508x339.jpg 508w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/levis-encourages-a-second-life-for-clothes-at-mad-cool\/highxtar-levis-x-mad-cool-11-2\/'><img decoding=\"async\" width=\"2800\" height=\"1867\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-11.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-11.jpg 2800w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-11-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-11-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-11-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-11-1536x1024.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-11-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-11-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-11-508x339.jpg 508w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>In the general area, <strong>Levi&#8217;s\u00ae<\/strong> customised garments for free in the <strong>Tailor<\/strong> <strong>Shop<\/strong> with services such as stencils and lasers; creating <strong>Mad<\/strong> <strong>Cool<\/strong> inspired designs and also changing buttons with the colours of the season.<\/p>\n<p>In addition, <strong>Levi&#8217;s\u00ae<\/strong> was visited by numerous friends and guests of the brand at its stand in the <strong>VIP<\/strong> <strong>area<\/strong> of <strong>Mad<\/strong> <strong>Cool<\/strong>; where they chose between different designs to decorate their <strong>Trucker<\/strong> <strong>Jackets<\/strong> with the laser technique and also complete their looks with seasonal accessories such as bucket hats, sunglasses, bandanas and slings.<\/p>\n<p>Among the guests we could find <strong>Mina el Hammani<\/strong>, <strong>ByCalitos<\/strong>, <strong>Natalia Lacunza,<\/strong> \u00a0<strong>Maria Escarmiento<\/strong>, <strong>Ana<\/strong> <strong>Perrote<\/strong>, <strong>Mario<\/strong> <strong>Marzo<\/strong>, <strong>Paula<\/strong> <strong>Gonu<\/strong>, <strong>Tamara<\/strong> <strong>Garc\u00eda<\/strong> <strong>Romero<\/strong>, <strong>Dante<\/strong> <strong>Caro<\/strong> or\u00a0<strong>Alba<\/strong> <strong>Mir\u00f3<\/strong>, among others.<\/p>\n<p><strong>Levi&#8217;s\u00ae<\/strong> also held a pre-festival kick-off event for its guests. There, we were able to enjoy special customisations by artist <strong>Sabek<\/strong> and upcycling denim designer <strong>Claudia<\/strong> <strong>Abad\u00eda<\/strong>, as well as a DJ set by <a href=\"https:\/\/www.instagram.com\/edgarkerri\/\" target=\"_blank\" rel=\"noopener\"><strong>Edgar<\/strong> <strong>Kerri<\/strong><\/a>, creator of the well-known <a href=\"https:\/\/highxtar.com\/cha-cha-or-how-to-revolutionise-a-scene\/?lang=en\"><strong>Cha Ch\u00e1 Club<\/strong><\/a> party in <strong>Madrid<\/strong>.<\/p>\n<div id='gallery-2' class='gallery galleryid-294862 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/levis-encourages-a-second-life-for-clothes-at-mad-cool\/highxtar-levis-x-mad-cool-1-2\/'><img decoding=\"async\" width=\"1867\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-1.jpg 1867w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-1-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-1-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-1-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-1-1024x1536.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-1-1366x2048.jpg 1366w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-1-973x1459.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-1-508x762.jpg 508w\" sizes=\"(max-width: 1867px) 100vw, 1867px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/levis-encourages-a-second-life-for-clothes-at-mad-cool\/highxtar-levis-x-mad-cool-2-2\/'><img decoding=\"async\" width=\"1867\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-2.jpg 1867w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-2-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-2-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-2-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-2-1024x1536.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-2-1366x2048.jpg 1366w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-2-973x1459.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-2-508x762.jpg 508w\" sizes=\"(max-width: 1867px) 100vw, 1867px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/levis-encourages-a-second-life-for-clothes-at-mad-cool\/highxtar-levis-x-mad-cool-3-2\/'><img decoding=\"async\" width=\"1867\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-3.jpg 1867w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-3-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-3-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-3-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-3-1024x1536.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-3-1366x2048.jpg 1366w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-3-973x1459.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-3-508x762.jpg 508w\" sizes=\"(max-width: 1867px) 100vw, 1867px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/levis-encourages-a-second-life-for-clothes-at-mad-cool\/highxtar-levis-x-mad-cool-4-2\/'><img decoding=\"async\" width=\"1867\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-4.jpg 1867w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-4-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-4-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-4-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-4-1024x1536.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-4-1366x2048.jpg 1366w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-4-973x1459.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-4-508x762.jpg 508w\" sizes=\"(max-width: 1867px) 100vw, 1867px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/levis-encourages-a-second-life-for-clothes-at-mad-cool\/highxtar-levis-x-mad-cool-5-2\/'><img decoding=\"async\" width=\"1867\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-5.jpg 1867w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-5-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-5-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-5-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-5-1024x1536.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-5-1366x2048.jpg 1366w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-5-973x1459.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-5-508x762.jpg 508w\" sizes=\"(max-width: 1867px) 100vw, 1867px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/levis-encourages-a-second-life-for-clothes-at-mad-cool\/highxtar-levis-x-mad-cool-6-2\/'><img decoding=\"async\" width=\"1867\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-6.jpg 1867w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-6-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-6-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-6-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-6-1024x1536.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-6-1366x2048.jpg 1366w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-6-973x1459.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-6-508x762.jpg 508w\" sizes=\"(max-width: 1867px) 100vw, 1867px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/levis-encourages-a-second-life-for-clothes-at-mad-cool\/highxtar-levis-x-mad-cool-7-2\/'><img decoding=\"async\" width=\"1867\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-7.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-7.jpg 1867w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-7-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-7-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-7-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-7-1024x1536.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-7-1366x2048.jpg 1366w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-7-973x1459.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-levis-x-mad-cool-7-508x762.jpg 508w\" sizes=\"(max-width: 1867px) 100vw, 1867px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a 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