{"id":298220,"date":"2022-07-28T14:41:57","date_gmt":"2022-07-28T12:41:57","guid":{"rendered":"https:\/\/highxtar.com\/?p=298220"},"modified":"2022-07-28T14:41:57","modified_gmt":"2022-07-28T12:41:57","slug":"meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/","title":{"rendered":"MELLER challenges the limits of censorship with &#8216;ONLY THE ESSENTIAL&#8217; campaign"},"content":{"rendered":"<p><strong>MELLER, the independent brand from Barcelona, presents the first advertising campaign with full nudity. In them, sunglasses are the main protagonists.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-298220 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-7-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-7.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-7.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-7-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-7-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-7-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-7-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-7-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-7-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-7-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-8-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-8.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-8.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-8-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-8-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-8-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-8-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-8-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-8-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-8-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-9-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-9.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-9.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-9-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-9-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-9-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-9-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-9-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-9-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-9-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-10-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-10.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-10.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-10-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-10-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-10-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-10-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-10-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-10-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-10-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-11-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-11.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-11.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-11-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-11-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-11-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-11-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-11-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-11-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-11-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-12-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-12.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-12.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-12-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-12-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-12-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-12-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-12-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-12-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-12-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-13-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-13.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-13.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-13-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-13-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-13-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-13-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-13-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-13-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-13-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-14-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-14.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-14.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-14-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-14-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-14-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-14-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-14-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-14-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-14-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-1-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-1.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-1-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-1-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-1-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-1-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-1-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-1-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-1-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-2-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-2.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-2-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-2-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-2-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-2-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-2-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-2-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-2-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-3-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-3.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-3-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-3-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-3-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-3-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-3-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-3-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-3-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-4-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-4.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-4-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-4-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-4-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-4-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-4-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-4-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-4-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-5-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-5.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-5-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-5-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-5-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-5-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-5-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-5-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-5-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/meller-challenges-the-limits-of-censorship-with-only-the-essential-campaign\/highxtar-meller-ss22-6-2\/'><img decoding=\"async\" width=\"2048\" height=\"2668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-6.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-6-230x300.jpg 230w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-6-786x1024.jpg 786w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-6-768x1001.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-6-1179x1536.jpg 1179w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-6-1572x2048.jpg 1572w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-6-973x1268.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2022\/07\/highxtar-meller-ss22-6-508x662.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Under the slogan <strong>&#8216;ONLY THE ESSENTIAL&#8217;<\/strong>, the new campaign of the eyewear brand <strong>MELLER<\/strong> aims to challenge the censorship limits of <a href=\"https:\/\/highxtar.com\/new-instagram-update-includes-personalized-search-maps\/?lang=en\"><strong>Instagram<\/strong><\/a>, its main communication channel. Models of different ages pose nude on the beach with the essential &#8211; along with sunscreen &#8211; sunglasses.<\/p>\n<p>In this way, <strong>MELLER<\/strong> also seeks to contribute to the normalisation of naked bodies. Assuming that we live in the age of freedom, it is time to remove the limits and barriers that are placed on it in social networks &#8211; and in society in general. But the question posed by the brand is: <strong>Who decides the limits to censorship and freedom?<\/strong><\/p>\n<p><strong>&#8216;ONLY THE ESSENTIAL&#8217;<\/strong> is a call to not censor ourselves and to celebrate our naked bodies. But always without forgetting the essential: <em><strong>sunnies<\/strong><\/em>. <strong>MELLER<\/strong> thus proposes and vindicates his way of going to the beach: <strong>with sunglasses and nothing else<\/strong><\/p>\n<p>Click <a href=\"https:\/\/mellerbrand.com\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a> and discover the most popular models of the summer: <strong>Nayah<\/strong>, <strong>Dashi<\/strong> and <strong>Lukman<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MELLER, the independent brand from Barcelona, presents the first advertising campaign with full nudity.<\/p>\n","protected":false},"author":27,"featured_media":298218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2203],"class_list":["post-298220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-paloma-molinos-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MELLER challenges the limits of censorship with &#039;ONLY THE ESSENTIAL&#039; 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