{"id":298487,"date":"2022-08-01T11:52:07","date_gmt":"2022-08-01T09:52:07","guid":{"rendered":"https:\/\/highxtar.com\/?p=298487"},"modified":"2022-08-01T11:52:07","modified_gmt":"2022-08-01T09:52:07","slug":"hm-accused-of-greenwashing","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/hm-accused-of-greenwashing\/","title":{"rendered":"H&M accused of greenwashing"},"content":{"rendered":"

Chelsea Commodore, an expert in sustainable marketing, filed a lawsuit on 27 July against H&M, claiming that the brand practices the misleading technique of ‘greenwashing’.<\/strong><\/p>\n

\"\"<\/p>\n

In line with the expectations of an increasingly environmentally conscious consumer, there are many fast-fashion brands that claim somewhat suspicious levels of sustainability considering the type of production they practice.<\/p>\n

This is the case of H&M<\/strong>, the fast fashion giant<\/strong> <\/a>that has recently been accused of “taking advantage of consumer interest through greenwashing”<\/strong><\/em>. According to Commodore<\/strong>, the brand uses “environmental scorecards”<\/strong><\/em> in labelling, packaging and marketing campaigns, misrepresenting information that does not correspond to the underlying data, as its products do not meet sustainability standards.<\/p>\n

It should be noted that in March the European Commission<\/strong> presented a series of new measures aimed at updating EU rules on consumer protection and the regulation of the circular economy.<\/p>\n

If you are interested in how to detect greenwashing<\/strong> in fashion, we recommend you to read the following article<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chelsea Commodore filed a lawsuit against H&M claiming that the brand practices the misleading technique of ‘greenwashing’.<\/p>\n","protected":false},"author":27,"featured_media":298485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2203],"class_list":["post-298487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-paloma-molinos-en"],"acf":[],"yoast_head":"\nH&M accused of greenwashing - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Chelsea Commodore filed a lawsuit against H&M claiming that the brand practices the misleading technique of 'greenwashing'.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/hm-accused-of-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&M accused of greenwashing\" \/>\n<meta property=\"og:description\" content=\"Chelsea Commodore filed a lawsuit against H&M claiming that the brand practices the misleading technique of 'greenwashing'.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/hm-accused-of-greenwashing\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-01T09:52:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/08\/thumb-hm-greenwashing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/hm-accused-of-greenwashing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/hm-accused-of-greenwashing\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"H&M accused of greenwashing\",\"datePublished\":\"2022-08-01T09:52:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/hm-accused-of-greenwashing\\\/\"},\"wordCount\":168,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/hm-accused-of-greenwashing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/thumb-hm-greenwashing.jpg\",\"keywords\":[\"Paloma Molinos\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/hm-accused-of-greenwashing\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/hm-accused-of-greenwashing\\\/\",\"name\":\"H&M accused of greenwashing - 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