{"id":305567,"date":"2022-09-09T19:58:28","date_gmt":"2022-09-09T17:58:28","guid":{"rendered":"https:\/\/highxtar.com\/?p=305567"},"modified":"2022-09-09T20:01:44","modified_gmt":"2022-09-09T18:01:44","slug":"are-counterfeits-keeping-fast-fashion-alive","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/are-counterfeits-keeping-fast-fashion-alive\/","title":{"rendered":"Are counterfeits what keeps fast fashion alive?"},"content":{"rendered":"

The clan of aesthetic thieves and their low-cost fashion duplicates are everywhere: from the most hidden souvenir to the immensity of the Internet. But if there’s one thing that has really ignited the fast fashion and cloning flame, it’s TikTok’s controversial “dupe” trend.<\/strong><\/p>\n

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The hastag #dupe<\/strong> has already accumulated more than 1.5 billion views on the social network, and is revered as one of the platform’s macro-trends<\/strong>. This new shopping habit is already the new obsession of the Z generation<\/strong><\/a> that chases all kinds of imitation: whether fast fashion brands, niche brands, independent designers or instant players of trends such as AliExpress or SHEIN. From those who are destroying the planet.<\/p>\n

The fashion of duplicates<\/strong> is aimed, for the most part, at the new generations with an eagerness to buy and generate serotonin in the midst of a chaotic and unstable world. Buying for emotion and creating social status through clothing seems to be the real motivation of young people who also do not have the purchasing power to afford the original designs.<\/p>\n

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@federicascuratti<\/a> <\/p>\n

#stradivarius<\/a> #stradivariushaul<\/a> #balenciaga<\/a> #bag<\/a> #balenciagahandbag<\/a> #stradivariusdupe<\/a> #dupes<\/a><\/p>\n

\u266c Rich Girl – Gwen Stefani<\/a> <\/section>\n<\/blockquote>\n