{"id":319214,"date":"2022-10-25T15:45:01","date_gmt":"2022-10-25T13:45:01","guid":{"rendered":"https:\/\/highxtar.com\/?p=319214"},"modified":"2022-10-25T15:45:01","modified_gmt":"2022-10-25T13:45:01","slug":"adidas-to-cancel-any-collaboration-with-kanye-west","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/adidas-to-cancel-any-collaboration-with-kanye-west\/","title":{"rendered":"adidas to cancel any collaboration with Kanye West"},"content":{"rendered":"

The German sports company had a multi-million dollar deal with the musician since 2013 to develop the Yeezy line. But following his anti-Semitic and hateful comments, adidas has said goodbye to Ye for good.\u00a0<\/strong><\/p>\n

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Adidas announced Tuesday that it is ending its relationship with US musician Kanye West with immediate effect, following the rapper’s anti-Semitic and racist remarks, which it called “unacceptable”. Adidas “does not tolerate anti-Semitism or any other kind of hate speech. Ye’s recent statements and actions are unacceptable, hateful and dangerous”.<\/em><\/strong><\/p>\n

The German sporting goods manufacturer announces that it is discontinuing the Adidas Yeezy line with immediate effect and admits that, “given the strong seasonality of the fourth quarter, this is likely to have a short-term negative impact of up to 250 million euros on the company’s net profit in 2022”.<\/strong><\/em><\/p>\n

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When Teyana Taylor cyber-bullied @rihanna<\/a>, @adidas<\/a> dropped her saying, \u201cWe evaluate our relationships with partners based on the values we hold.\u201d What values does adidas have that keep you partnering with Kanye and his rabid #antisemitism<\/a>? https:\/\/t.co\/ZHQddvSqRa<\/a><\/p>\n

— Jonathan Greenblatt (@JGreenblattADL) October 21, 2022<\/a><\/p><\/blockquote>\n