{"id":327811,"date":"2022-12-15T17:53:43","date_gmt":"2022-12-15T16:53:43","guid":{"rendered":"https:\/\/highxtar.com\/?p=327811"},"modified":"2022-12-15T17:53:43","modified_gmt":"2022-12-15T16:53:43","slug":"birkenstock-embraces-the-cold-weather-with-its-bold-collection","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/birkenstock-embraces-the-cold-weather-with-its-bold-collection\/","title":{"rendered":"BIRKENSTOCK embraces the cold weather with its BOLD collection"},"content":{"rendered":"

This winter, BIRKENSTOCK continues its expansion into the men’s fashion market with its BOLD collection, through which it collaborates with renowned craftsmen and artists from around the world.<\/strong><\/p>\n

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In this campaign, the German brand<\/strong><\/a>, whose cornerstones are functionality, quality and history, is launching a premium version of its iconic ARIZONA<\/strong> and BOSTON<\/strong> models, products that have been instrumental to BIRKENSTOCK<\/strong>‘s success.<\/p>\n

In this way, Vince Skelly<\/strong><\/a>, an influential California<\/strong> artist whose values align perfectly with those of the brand, becomes the protagonist of the campaign.<\/p>\n

Vince<\/strong> has lived and worked in Claremont<\/strong>, California<\/strong>, all his life. The city, which is an inexhaustible source of mid-century design, has been a magnet for artists of all kinds for years. Skelly<\/strong>‘s work consists of carved wooden pieces, playing with textures and drawing inspiration from the volume of ancient dolmens, henge figures and especially Stonehenge<\/strong>, which has a great impact on his work.<\/p>\n

“I’m very influenced by mid-century design, but the way a caveman would have done it,”<\/strong> <\/em>says the artist.<\/p>\n

Vince<\/strong>‘s pieces are totemic in the most literal sense of the word: they represent something and are imbued with meaning in a natural and profound way. These simple forms, made from natural materials, are designed so that the cracks and marks that are generated over time add to their texture and patina.<\/p>\n