{"id":331908,"date":"2023-01-12T16:23:49","date_gmt":"2023-01-12T15:23:49","guid":{"rendered":"https:\/\/highxtar.com\/?p=331908"},"modified":"2023-01-12T16:23:49","modified_gmt":"2023-01-12T15:23:49","slug":"bottega-veneta-embraces-lunar-new-year-tradition-with-a-universal-message","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/bottega-veneta-embraces-lunar-new-year-tradition-with-a-universal-message\/","title":{"rendered":"Bottega Veneta embraces Lunar New Year tradition with a universal message"},"content":{"rendered":"

Inspired by the excitement of preparing for a trip home to be reunited with family and friends, Bottega Veneta’s message for the new year manifests itself in a short video film, an unusual action and a customisable WeChat e-card. The concept embraces local tradition through a universal message: time is the ultimate luxury. Time to reflect on the way home. Time to enjoy with the people you love.\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

The short film, titled ‘Reunion in Motion’<\/strong> <\/em>and directed by Jess<\/strong> Jing<\/strong> Zou<\/strong>, portrays a series of characters returning home and explores the process of introspection and togetherness as the characters travel through different landscapes in China<\/strong>. This is the second collaboration produced between Zou<\/strong> and the brand, following on from the recent campaign for the ‘Love in Motion’<\/strong> <\/em>title launched last July for the Qi<\/strong> xi<\/strong> festival.<\/p>\n

For creative director Matthieu Blazy<\/strong><\/a>, movement is an essential part of the brand’s vision. “Bottega Veneta is essentially pragmatic because it focuses on leather goods. As a handbag specialist, it’s about movement, about going somewhere; there is fundamentally an idea of craftsmanship in movement,”<\/strong><\/em> says Blazy<\/strong>.<\/p>\n

To mark the launch of this new campaign, a train, evoking the brand<\/strong><\/a>‘s iconic green colour, will start a long journey and travel through China for a month with no logo and only one message on both sides: Travelling the roads that lead home. Happy New Year<\/strong><\/em>. From big cities to small mountain villages, Bottega<\/strong> Veneta<\/strong> aims to reach more people with this unconventional action.<\/p>\n

A customisable WeChat<\/strong> e-card with a creative inspired by the concept of ‘Reunion in Motion’<\/strong><\/em> is also being introduced for all households and inhabitants of China<\/strong>. The filter invites users to use their fingers to write a message in the condensation of a moving train window. This digital artwork brings those who may not be able to travel this year to visit family and friends a little closer.<\/p>\n

To celebrate the Lunar New Year<\/strong>, Bottega<\/strong> Veneta<\/strong> embraces this local tradition to share a universal message based on the importance of time and the importance of enjoying it with the people and in the places that hold a special place in our hearts. For Bottega<\/strong> Veneta<\/strong>, this is the ultimate luxury.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Bottega Veneta insists on the importance of enjoying time with the people and in the places that have a special place in our hearts.<\/p>\n","protected":false},"author":27,"featured_media":331906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1825,2203],"class_list":["post-331908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-bottega-veneta-en","tag-paloma-molinos-en"],"acf":[],"yoast_head":"\nBottega Veneta embraces Lunar New Year tradition with a universal message - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Bottega Veneta insists on the importance of enjoying time with the people and in the places that have a special place in our hearts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/bottega-veneta-embraces-lunar-new-year-tradition-with-a-universal-message\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bottega Veneta embraces Lunar New Year tradition with a universal message\" \/>\n<meta property=\"og:description\" content=\"Bottega Veneta insists on the importance of enjoying time with the people and in the places that have a special place in our hearts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/bottega-veneta-embraces-lunar-new-year-tradition-with-a-universal-message\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-12T15:23:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/thumb-bottega-veneta-ano-nuevo-lunar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/bottega-veneta-embraces-lunar-new-year-tradition-with-a-universal-message\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/bottega-veneta-embraces-lunar-new-year-tradition-with-a-universal-message\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Bottega Veneta embraces Lunar New Year tradition with a universal message\",\"datePublished\":\"2023-01-12T15:23:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/bottega-veneta-embraces-lunar-new-year-tradition-with-a-universal-message\\\/\"},\"wordCount\":382,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/bottega-veneta-embraces-lunar-new-year-tradition-with-a-universal-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/thumb-bottega-veneta-ano-nuevo-lunar.jpg\",\"keywords\":[\"Bottega Veneta\",\"Paloma Molinos\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/bottega-veneta-embraces-lunar-new-year-tradition-with-a-universal-message\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/bottega-veneta-embraces-lunar-new-year-tradition-with-a-universal-message\\\/\",\"name\":\"Bottega Veneta embraces Lunar New Year tradition with a universal message - 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