{"id":335291,"date":"2023-01-23T17:15:44","date_gmt":"2023-01-23T16:15:44","guid":{"rendered":"https:\/\/highxtar.com\/?p=335291"},"modified":"2023-01-23T17:15:44","modified_gmt":"2023-01-23T16:15:44","slug":"to-love-is-to-discover-is-tous-new-creative-concept-for-valentines-day","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/to-love-is-to-discover-is-tous-new-creative-concept-for-valentines-day\/","title":{"rendered":"TO LOVE IS TO DISCOVER&#8217; is TOUS&#8217; new creative concept for Valentine&#8217;s Day"},"content":{"rendered":"<p><strong>TOUS, in keeping with its ambition to make creativity and self-expression shine, now explores love through curiosity.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-335270 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-9.jpg\" alt=\"\" width=\"2800\" height=\"2087\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-9.jpg 2800w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-9-300x224.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-9-1024x763.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-9-768x572.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-9-1536x1145.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-9-2048x1526.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-9-973x725.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-9-508x379.jpg 508w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><\/p>\n<p>At <strong>TOUS<\/strong> they believe that to love is to never stop discovering things about the person we love, making curiosity and discovery the driving force of the relationship. This is how<em><strong> &#8216;TO LOVE IS TO DISCOVER&#8217;<\/strong> <\/em>was born, the new creative concept that<a href=\"https:\/\/highxtar.com\/discover-the-evolution-of-the-iconic-tous-bear\/?lang=en\"><strong> the brand<\/strong><\/a> presents for <strong>Valentine&#8217;s<\/strong> <strong>Day<\/strong>.<\/p>\n<p>The campaign, starring model <strong>Hanne Gaby<\/strong> and her partner<strong> John Yawn<\/strong>, shows their real love story, escaping the romantic clich\u00e9s associated with <strong>Valentine&#8217;s<\/strong> <strong>Day<\/strong>. In the audiovisual piece, the two protagonists ask each other questions and continue to get to know each other a little better with each question. This organic conversation between them captures the essence of the collection and the concept of the campaign: <em><strong>&#8216;TO LOVE IS TO DISCOVER<\/strong><strong>&#8216;<\/strong><\/em> where love is to never stop being curious about the other person and to keep being surprised by them, day after day.<\/p>\n<p>From this approach to universal love and the diversity of couples, stories and questions, <strong>TOUS<\/strong> presents a collection in which it reinterprets the heart, turning it into a metaphor for inclusivity. Based on volume trends, they propose different designs that highlight rounded and abstract shapes. Maxi hearts with volume and matte finish, ex-voto hearts or heart stamps are the backbone of a collection available in sterling silver, sterling silver vermeil and 18-carat yellow gold.<\/p>\n<p>The creative proposal is completed with other collections such as <strong>Tabit<\/strong>, <strong>Iris<\/strong> and <strong>Bold<\/strong> <strong>Motif<\/strong> as well as <strong>Karat<\/strong> watches and <strong>TOUS Carol<\/strong> accessories &#8211; made in quilted fabrics and a variety of colours.<\/p>\n<div id='gallery-1' class='gallery galleryid-335291 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/to-love-is-to-discover-is-tous-new-creative-concept-for-valentines-day\/highxtar-tous-to-love-is-to-share-1-2\/'><img decoding=\"async\" width=\"2087\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-1.jpg 2087w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-1-224x300.jpg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-1-763x1024.jpg 763w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-1-768x1030.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-1-1145x1536.jpg 1145w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-1-1526x2048.jpg 1526w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-1-973x1305.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-1-508x682.jpg 508w\" sizes=\"(max-width: 2087px) 100vw, 2087px\" 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https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-2-1145x1536.jpg 1145w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-2-1526x2048.jpg 1526w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-2-973x1305.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-2-508x682.jpg 508w\" sizes=\"(max-width: 2087px) 100vw, 2087px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/to-love-is-to-discover-is-tous-new-creative-concept-for-valentines-day\/highxtar-tous-to-love-is-to-share-3-2\/'><img decoding=\"async\" width=\"2087\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-3.jpg 2087w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-3-224x300.jpg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-3-763x1024.jpg 763w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-3-768x1030.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-3-1145x1536.jpg 1145w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-3-1526x2048.jpg 1526w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-3-973x1305.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-3-508x682.jpg 508w\" sizes=\"(max-width: 2087px) 100vw, 2087px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/to-love-is-to-discover-is-tous-new-creative-concept-for-valentines-day\/highxtar-tous-to-love-is-to-share-4-2\/'><img decoding=\"async\" width=\"2087\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-4.jpg 2087w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-4-224x300.jpg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-4-763x1024.jpg 763w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-4-768x1030.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-4-1145x1536.jpg 1145w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-4-1526x2048.jpg 1526w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-4-973x1305.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-4-508x682.jpg 508w\" sizes=\"(max-width: 2087px) 100vw, 2087px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/to-love-is-to-discover-is-tous-new-creative-concept-for-valentines-day\/highxtar-tous-to-love-is-to-share-5-2\/'><img decoding=\"async\" width=\"2087\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-5.jpg 2087w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-5-224x300.jpg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-5-763x1024.jpg 763w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-5-768x1030.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-5-1145x1536.jpg 1145w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-5-1526x2048.jpg 1526w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-5-973x1305.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-5-508x682.jpg 508w\" sizes=\"(max-width: 2087px) 100vw, 2087px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/to-love-is-to-discover-is-tous-new-creative-concept-for-valentines-day\/highxtar-tous-to-love-is-to-share-6-2\/'><img decoding=\"async\" width=\"2087\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-6.jpg 2087w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-6-224x300.jpg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-6-763x1024.jpg 763w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-6-768x1030.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-6-1145x1536.jpg 1145w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-6-1526x2048.jpg 1526w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-6-973x1305.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-6-508x682.jpg 508w\" sizes=\"(max-width: 2087px) 100vw, 2087px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/to-love-is-to-discover-is-tous-new-creative-concept-for-valentines-day\/highxtar-tous-to-love-is-to-share-7-2\/'><img decoding=\"async\" width=\"2087\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-7.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-7.jpg 2087w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-7-224x300.jpg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-7-763x1024.jpg 763w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-7-768x1030.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-7-1145x1536.jpg 1145w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-7-1526x2048.jpg 1526w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-7-973x1305.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-7-508x682.jpg 508w\" sizes=\"(max-width: 2087px) 100vw, 2087px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/to-love-is-to-discover-is-tous-new-creative-concept-for-valentines-day\/highxtar-tous-to-love-is-to-share-8-2\/'><img decoding=\"async\" width=\"2087\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-8.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-8.jpg 2087w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-8-224x300.jpg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-8-763x1024.jpg 763w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-8-768x1030.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-8-1145x1536.jpg 1145w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-8-1526x2048.jpg 1526w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-8-973x1305.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-tous-to-love-is-to-share-8-508x682.jpg 508w\" sizes=\"(max-width: 2087px) 100vw, 2087px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Find out all the details about<em><strong> &#8216;TO LOVE IS TO DISCOVER&#8217;<\/strong><\/em> by clicking <a href=\"https:\/\/www.tous.com\/es-es\/\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOUS, in keeping with its ambition to make creativity and self-expression shine, now explores love through curiosity.<\/p>\n","protected":false},"author":27,"featured_media":335289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2203],"class_list":["post-335291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-paloma-molinos-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TO LOVE IS TO DISCOVER&#039; is TOUS&#039; new creative concept for Valentine&#039;s Day - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"TOUS, in keeping with its ambition to make creativity and self-expression shine, now explores love through curiosity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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