{"id":336168,"date":"2023-01-24T13:38:12","date_gmt":"2023-01-24T12:38:12","guid":{"rendered":"https:\/\/highxtar.com\/?p=336168"},"modified":"2023-01-24T13:38:12","modified_gmt":"2023-01-24T12:38:12","slug":"diesel-takes-over-la-rinascente-department-store-in-milan","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/diesel-takes-over-la-rinascente-department-store-in-milan\/","title":{"rendered":"Diesel takes over La Rinascente department store in Milan"},"content":{"rendered":"<p><strong>Diesel(<a href=\"https:\/\/www.instagram.com\/diesel\/\">@diesel<\/a>) and the Milanese department store Rinascente(<a href=\"https:\/\/www.instagram.com\/Rinascente\/\">@rinascente<\/a>) team up for a bold takeover of the Milanese store with the explosive Diesel Biscotto logo.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-336168 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/diesel-takes-over-la-rinascente-department-store-in-milan\/highxtar-diesel-rinascente-pop-up-1-2\/'><img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-1.jpg 1080w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-1-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-1-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-1-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-1-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-1-508x635.jpg 508w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/diesel-takes-over-la-rinascente-department-store-in-milan\/highxtar-diesel-rinascente-pop-up-2-2\/'><img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-2.jpg 1080w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-2-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-2-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-2-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-2-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-2-508x635.jpg 508w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/diesel-takes-over-la-rinascente-department-store-in-milan\/highxtar-diesel-rinascente-pop-up-3-2\/'><img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-3.jpg 1080w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-3-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-3-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-3-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-3-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-3-508x635.jpg 508w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/diesel-takes-over-la-rinascente-department-store-in-milan\/highxtar-diesel-rinascente-pop-up-4-2\/'><img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-4.jpg 1080w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-4-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-4-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-4-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-4-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-4-508x635.jpg 508w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/diesel-takes-over-la-rinascente-department-store-in-milan\/highxtar-diesel-rinascente-pop-up-5-2\/'><img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-5.jpg 1080w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-5-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-5-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-5-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-5-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-Diesel-Rinascente-pop-up-5-508x635.jpg 508w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Diesel&#8217;s red and white iconography will cover the store&#8217;s exterior and its famous arched windows. Inside, the first floor and escalators will be transformed into an SS23 pop-up store replete with a full brand logo treatment.<\/p>\n<p>This Diesel x Rinascente collaboration also includes two exclusive items: limited editions of the <a href=\"https:\/\/highxtar.com\/the-it-piece-from-diesel-by-glenn-martens-arrives-in-new-shades\/?lang=en\"><strong>Classic 1DR <\/strong><\/a>&amp; <strong>1DR Pod bags<\/strong>, crafted in raw-edged denim. The pop-up and window displays are dedicated to the second installment of the SS23 collection, focusing on Tiger Breaks artfully slashed denim, our responsibly crafted Diesel Rehab Denim and Jacron patches.<\/p>\n<p>In addition to the pop-up, Diesel and Rinascente have co-designed a caf\u00e9 area, where customers can hang out and enjoy the Diesel vibe while shopping. The whole experience is conceived <strong>#ForSuccessfulLiving.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diesel takes over Rinascente department store in Milan and installs a pop-up until February 6 that celebrates the brand&#8217;s logo and colors.<\/p>\n","protected":false},"author":25,"featured_media":336170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1433,2155],"class_list":["post-336168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-diesel-en","tag-sagra-de-manueles-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Diesel takes over La Rinascente department store in Milan - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Diesel takes over Rinascente department store in Milan and installs a pop-up until February 6 that celebrates the brand&#039;s logo and colors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/diesel-takes-over-la-rinascente-department-store-in-milan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diesel takes over La Rinascente department store in Milan\" \/>\n<meta property=\"og:description\" content=\"Diesel takes over Rinascente department store in Milan and installs a pop-up until February 6 that celebrates the brand&#039;s logo and colors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/diesel-takes-over-la-rinascente-department-store-in-milan\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-24T12:38:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/Thumb-H-Diesel-Rinascente-pop-up.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sagra de Manueles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sagra de Manueles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/diesel-takes-over-la-rinascente-department-store-in-milan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/diesel-takes-over-la-rinascente-department-store-in-milan\\\/\"},\"author\":{\"name\":\"Sagra de Manueles\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/a8ecef2e54e3e19ffd47204fae74f975\"},\"headline\":\"Diesel takes over La Rinascente department store in Milan\",\"datePublished\":\"2023-01-24T12:38:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/diesel-takes-over-la-rinascente-department-store-in-milan\\\/\"},\"wordCount\":163,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/diesel-takes-over-la-rinascente-department-store-in-milan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Thumb-H-Diesel-Rinascente-pop-up.jpg\",\"keywords\":[\"Diesel\",\"Sagra de Manueles\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/diesel-takes-over-la-rinascente-department-store-in-milan\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/diesel-takes-over-la-rinascente-department-store-in-milan\\\/\",\"name\":\"Diesel takes over La Rinascente department store in Milan - 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