{"id":337251,"date":"2023-01-26T15:30:54","date_gmt":"2023-01-26T14:30:54","guid":{"rendered":"https:\/\/highxtar.com\/?p=337251"},"modified":"2023-01-26T15:30:54","modified_gmt":"2023-01-26T14:30:54","slug":"boss-ss23-campaign-shows-how-to-be-a-boss","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/","title":{"rendered":"BOSS SS23 campaign shows how to be a BOSS"},"content":{"rendered":"<p><strong>Hot on the heels of a pivotal year and a successful brand refresh, BOSS launches the star-studded Spring\/Summer 2023 campaign to explain what it takes to become a BOSS. The new season explores in depth the pillars that underpin the &#8216;Be Your Own BOSS&#8217; tagline and invites us to unleash our full potential to live our own way with confidence, style and a vision for the future.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-337251 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/highxtar-boss-ss-23-campaign-1-2\/'><img decoding=\"async\" width=\"2800\" height=\"2082\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-1.jpg 2800w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-1-300x223.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-1-1024x761.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-1-768x571.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-1-1536x1142.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-1-2048x1523.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-1-973x723.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-1-508x378.jpg 508w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/highxtar-boss-ss-23-campaign-6-2\/'><img decoding=\"async\" width=\"2800\" height=\"2082\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-6.jpg 2800w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-6-300x223.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-6-1024x761.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-6-768x571.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-6-1536x1142.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-6-2048x1523.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-6-973x723.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-6-508x378.jpg 508w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/highxtar-boss-ss-23-campaign-3-2\/'><img decoding=\"async\" width=\"2800\" height=\"2082\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-3.jpg 2800w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-3-300x223.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-3-1024x761.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-3-768x571.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-3-1536x1142.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-3-2048x1523.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-3-973x723.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-3-508x378.jpg 508w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/highxtar-boss-ss-23-campaign-5-2\/'><img decoding=\"async\" width=\"2800\" height=\"2082\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-5.jpg 2800w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-5-300x223.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-5-1024x761.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-5-768x571.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-5-1536x1142.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-5-2048x1523.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-5-973x723.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-5-508x378.jpg 508w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/highxtar-boss-ss-23-campaign-2-2\/'><img decoding=\"async\" width=\"2800\" height=\"2082\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-2.jpg 2800w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-2-300x223.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-2-1024x761.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-2-768x571.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-2-1536x1142.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-2-2048x1523.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-2-973x723.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-2-508x378.jpg 508w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>The centrepiece of the campaign features five leading talents from different spheres who will share their personal stories to inspire us to reach our full potential: British supermodel <strong>Naomi Campbell<\/strong>, Colombian singer <strong>Maluma<\/strong>, American supermodel <a href=\"https:\/\/highxtar.com\/gigi-hadid-now-has-her-own-videogame\/?lang=en\"><strong>Gigi Hadid<\/strong><\/a>, South Korean actor <strong>Lee Minho<\/strong> and Italian tennis player <strong>Matteo<\/strong> <strong>Berrettini<\/strong>.<\/p>\n<p>Each of these renowned stars has overcome obstacles and personal hardships to become their own <strong>BOSS<\/strong>. The stories of their path to triumph, captured by photographer <strong>Mikael<\/strong> <strong>Jansson<\/strong>, are conveyed in emotionally charged words. These <strong>BOSS<\/strong> stars were always clear about what they wanted and achieved their goals through a series of personal decisions. Although they were destined to reach the top, they are the perfect embodiment of the fact that <strong>BOSS<\/strong> is not born, it is made.<\/p>\n<p>It is a new opportunity to tell stories while connecting with the <strong>BOSS<\/strong> community. The fundamental aim of the campaign is to drive personal ambition while showcasing the new collection in a way that motivates and reminds us that any path we take in life can present countless twists and turns of fate. However, the journey to becoming who we are meant to be begins within.<\/p>\n<p>The <strong>BOSS Spring\/Summer 2023<\/strong> collection campaign reflects a bold aesthetic that combines an urban spirit with a summery, casual vibe in the brand&#8217;s signature colour palette of black, white and camel. The result is a sophisticated yet relaxed collection where <strong>BOSS<\/strong> codes blend seamlessly, creating an elegant fusion of lightweight tailoring and cutting-edge sportswear.<\/p>\n<div id='gallery-2' class='gallery galleryid-337251 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/highxtar-boss-ss-23-campaign-7-2\/'><img decoding=\"async\" width=\"2070\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-7.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-7.jpg 2070w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-7-222x300.jpg 222w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-7-757x1024.jpg 757w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-7-768x1039.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-7-1136x1536.jpg 1136w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-7-1514x2048.jpg 1514w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-7-973x1316.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-7-508x687.jpg 508w\" sizes=\"(max-width: 2070px) 100vw, 2070px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/highxtar-boss-ss-23-campaign-8-2\/'><img decoding=\"async\" width=\"2070\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-8.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-8.jpg 2070w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-8-222x300.jpg 222w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-8-757x1024.jpg 757w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-8-768x1039.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-8-1136x1536.jpg 1136w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-8-1514x2048.jpg 1514w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-8-973x1316.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-8-508x687.jpg 508w\" sizes=\"(max-width: 2070px) 100vw, 2070px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/highxtar-boss-ss-23-campaign-9-2\/'><img decoding=\"async\" width=\"2070\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-9.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-9.jpg 2070w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-9-222x300.jpg 222w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-9-757x1024.jpg 757w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-9-768x1039.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-9-1136x1536.jpg 1136w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-9-1514x2048.jpg 1514w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-9-973x1316.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-9-508x687.jpg 508w\" sizes=\"(max-width: 2070px) 100vw, 2070px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/highxtar-boss-ss-23-campaign-11-2\/'><img decoding=\"async\" width=\"2070\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-11.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-11.jpg 2070w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-11-222x300.jpg 222w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-11-757x1024.jpg 757w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-11-768x1039.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-11-1136x1536.jpg 1136w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-11-1514x2048.jpg 1514w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-11-973x1316.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-11-508x687.jpg 508w\" sizes=\"(max-width: 2070px) 100vw, 2070px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/highxtar-boss-ss-23-campaign-10-2\/'><img decoding=\"async\" width=\"2070\" height=\"2800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-10.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-10.jpg 2070w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-10-222x300.jpg 222w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-10-757x1024.jpg 757w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-10-768x1039.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-10-1136x1536.jpg 1136w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-10-1514x2048.jpg 1514w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-10-973x1316.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/01\/highxtar-boss-ss-23-campaign-10-508x687.jpg 508w\" sizes=\"(max-width: 2070px) 100vw, 2070px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Click <a href=\"https:\/\/www.hugoboss.com\/es\/hombre\/\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a> and find out all the details.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOSS launches a star-studded Spring\/Summer 2023 campaign to explain what it takes to become a BOSS.<\/p>\n","protected":false},"author":27,"featured_media":337246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2203],"class_list":["post-337251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-paloma-molinos-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BOSS SS23 campaign shows how to be a BOSS - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"BOSS launches a star-studded Spring\/Summer 2023 campaign to explain what it takes to become a BOSS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BOSS SS23 campaign shows how to be a BOSS\" \/>\n<meta property=\"og:description\" content=\"BOSS launches a star-studded Spring\/Summer 2023 campaign to explain what it takes to become a BOSS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/boss-ss23-campaign-shows-how-to-be-a-boss\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" 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