{"id":344406,"date":"2023-02-24T13:23:16","date_gmt":"2023-02-24T12:23:16","guid":{"rendered":"https:\/\/highxtar.com\/?p=344406"},"modified":"2024-02-01T18:29:16","modified_gmt":"2024-02-01T17:29:16","slug":"we-talk-w-achilles-ion-gabriel-about-his-pink-invasion-at-camper-madrid","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/we-talk-w-achilles-ion-gabriel-about-his-pink-invasion-at-camper-madrid\/","title":{"rendered":"We talk W\/ Achilles Ion Gabriel about his pink invasion at Camper Madrid"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.instagram.com\/achillesiongabriel\/\">Achilles Ion Gabriel<\/a> arrives in Madrid to take over Camper&#8217;s Serrano store with a new look on the occasion of the ARCO Fair. A layer of pink vinyl covers, almost entirely and temporarily, the double height of the store, in honor of the main color of the collection CAMPERLAB SS23. You know: <a href=\"https:\/\/highxtar.com\/think-pink-its-campers-new-proposal-for-ss23\/?lang=en\">&#8220;Think Pink\u201d<\/a>.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-344406 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/we-talk-w-achilles-ion-gabriel-about-his-pink-invasion-at-camper-madrid\/highxtar-achilles-camper-madrid-1-2\/'><img decoding=\"async\" width=\"1560\" height=\"1040\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-1.jpg 1560w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-1-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-1-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-1-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-1-1536x1024.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-1-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-1-508x339.jpg 508w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/we-talk-w-achilles-ion-gabriel-about-his-pink-invasion-at-camper-madrid\/highxtar-achilles-camper-madrid-2-2\/'><img decoding=\"async\" width=\"1560\" height=\"1040\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-2.jpg 1560w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-2-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-2-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-2-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-2-1536x1024.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-2-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-2-508x339.jpg 508w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/we-talk-w-achilles-ion-gabriel-about-his-pink-invasion-at-camper-madrid\/highxtar-achilles-camper-madrid-3-2\/'><img decoding=\"async\" width=\"1560\" height=\"1040\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-3.jpg 1560w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-3-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-3-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-3-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-3-1536x1024.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-3-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-3-508x339.jpg 508w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/we-talk-w-achilles-ion-gabriel-about-his-pink-invasion-at-camper-madrid\/highxtar-achilles-camper-madrid-4-2\/'><img decoding=\"async\" width=\"1560\" height=\"1040\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-4.jpg 1560w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-4-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-4-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-4-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-4-1536x1024.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-4-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-4-508x339.jpg 508w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/we-talk-w-achilles-ion-gabriel-about-his-pink-invasion-at-camper-madrid\/highxtar-achilles-camper-madrid-5-2\/'><img decoding=\"async\" width=\"1560\" height=\"1040\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-5.jpg 1560w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-5-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-5-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-5-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-5-1536x1024.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-5-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-5-508x339.jpg 508w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&#8220;It&#8217;s not because of anything in particular, <strong>I just like pink. Pink is super chic, but at the same time it&#8217;s super tacky, off-putting, disgusting. It&#8217;s probably the only color that gives me those feelings.<\/strong> <strong>It can be high-fashion and 90s Paris Hilton at the same time. It&#8217;s the opposite of natural, like play-doo&#8221;<\/strong>, Achilles jokes. The designer is one of those born provocateurs -always on good terms-. He loves black, extreme humor. He probably finds laughter in things that no one else could. And it&#8217;s his way of seeing the world. A way of seeing the world that he shares with Camper, whose philosophy is to always have fun.<\/p>\n<p>The designer had always wanted to do something on the occasion of ARCO Fair, but didn&#8217;t know how to. &#8220;I wanted to do something at ARCO but I didn&#8217;t know to what extent we should do something related to art so I thought that, since we are a commercial brand, we could do something in the store&#8221; he says. Later, by accident, he came across the vinyl texture that now fills the Madrid store and got down to work. Just a week before seeing the store taken over by pink, Achilles also had the idea to include something disruptive. This would add a little more interest to the concept.<strong> &#8220;I called <a href=\"https:\/\/www.instagram.com\/vonmotz\/\">Mateusz Von Motz <\/a>to paint the windows as graffiti. I&#8217;ve liked his work for a while and thought it would be a good idea to include it in the proposal. It&#8217;s something disruptive and from the outside it can look like pure vandalism but it&#8217;s actually an artistic piece.&#8221; <\/strong>And so it has been. The windows read the mantra<strong> &#8220;Fuck normal I want magic&#8221; <\/strong>by the German-Polish artist.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-344334\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-7.jpg\" alt=\"\" width=\"1080\" height=\"1343\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-7.jpg 1080w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-7-241x300.jpg 241w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-7-823x1024.jpg 823w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-7-768x955.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-7-973x1210.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-7-508x632.jpg 508w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Achilles is a great lover of art, and, as with humor, he has a very particular way of enjoying and admiring it. Surely growing up in an artistic environment has allowed him to develop in a different way. &#8220;My mother is a sculptor and I grew up next to a graveyard, I think that&#8217;s why I have such a black sense of humor,&#8221; he jokes. Laughing, but taking it very seriously, he confesses that he likes to act as a loudspeaker for those artists who are not well known but who he believes truly have something to offer.<strong> &#8220;I like things that are usually overlooked,&#8221; <\/strong>he says as he shows me Anne Truitt&#8217;s &#8216;In the Tower&#8217;. Looking at it, I understand what he means, and interestingly, with Camper&#8217;s designs it&#8217;s a bit of the same thing. <strong>&#8220;From a distance it may look like a simple boot but when you get closer you see that the sole is made in an irregular shape, as if it were cement or concrete. If he had to be a Camper shoe, he would be <\/strong><a href=\"https:\/\/www.camper.com\/es_ES\/hombre\/zapatos\/venga_iconic_lab_men\"><strong>this one<\/strong><\/a>\u201d, explains.<\/p>\n<p>Achilles has taken Camper to another level; the brand is now at the forefront of design in an unprecedented way. Much of the credit goes to him, no doubt about it. &#8220;I used to not believe it so much but now I&#8217;m convinced that I&#8217;m doing a good job. We Finns are very modest in that sense, but as time has gone by and more people talk about my work the more convinced I am,&#8221; he admits. The designer moved to Mallorca shortly after being named Camper&#8217;s creative director. Thus, he is closer to the brand&#8217;s headquarters and has the peace of mind he doesn&#8217;t have when he travels around the world for work. &#8220;I love going places, but I hate the actual traveling part. Half the time I&#8217;m traveling so when I get to Mallorca I&#8217;m literally in the middle of nowhere. It&#8217;s a glass house in the middle of nowhere. If someone came to kill me no one would know,&#8221; he says with a laugh.<\/p>\n<p>The Finnish designer takes his work very seriously. Normally, he never creates at his home in Mallorca, but travels to Camper&#8217;s headquarters. That way he is close to the team. In his creative process, he attaches the same importance to the creative part as to the usability of the product (maybe that&#8217;s why there is no uncomfortable Camper shoe). <strong>&#8220;I believe that there is no part more important than the other, it is a process in which at each stage you have to give 100%.<\/strong> When you start with the moodboards that&#8217;s the important part and when you get to the design and usability part, you have to fix all your senses and work on that goal,&#8221; he says.<\/p>\n<div id='gallery-2' class='gallery galleryid-344406 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/we-talk-w-achilles-ion-gabriel-about-his-pink-invasion-at-camper-madrid\/highxtar-achilles-camper-madrid-8-2\/'><img decoding=\"async\" width=\"1080\" height=\"1349\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-8.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-8.jpg 1080w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-8-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-8-820x1024.jpg 820w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-8-768x959.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-8-973x1215.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-8-508x635.jpg 508w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/we-talk-w-achilles-ion-gabriel-about-his-pink-invasion-at-camper-madrid\/highxtar-achilles-camper-madrid-9-2\/'><img decoding=\"async\" width=\"1080\" height=\"1343\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-9.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-9.jpg 1080w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-9-241x300.jpg 241w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-9-823x1024.jpg 823w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-9-768x955.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-9-973x1210.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-9-508x632.jpg 508w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/we-talk-w-achilles-ion-gabriel-about-his-pink-invasion-at-camper-madrid\/highxtar-achilles-camper-madrid-10-2\/'><img decoding=\"async\" width=\"1080\" height=\"1343\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-10.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-10.jpg 1080w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-10-241x300.jpg 241w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-10-823x1024.jpg 823w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-10-768x955.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-10-973x1210.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/02\/highxtar-achilles-camper-madrid-10-508x632.jpg 508w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Achilles stays a few days in Madrid, before going to Milan and Paris, to enjoy ARCO &amp; URVNT. Also, why not, to see what the Madrid nightlife has to offer. The <strong>HIGHXTAR.<\/strong> team joined the designer, and had the pleasure of enjoying a fun evening with the Camper family and friends. <strong>The Penthouse by WOW<\/strong> hosted numerous well-known industry profiles such as <strong>Samantha Hudson, Alejandro G\u00f3mez Palomo, Alicia Padr\u00f3n, Anna Castillo, Greta Fern\u00e1ndez, Curro Verdugo, Fernando Valdivielso, Evangelina Julia, Roc\u00edo Aguirre, Amanda Portillo and Alex Turri\u00f3n<\/strong>, among many others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Achilles Ion Gabriel meets us at Camper Serrano to tell us all about the pink installation on the occasion of the ARCO International Fair.<\/p>\n","protected":false},"author":25,"featured_media":344402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[599,603,601],"tags":[2586,1428,2155],"class_list":["post-344406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-en","category-fashion-en","category-interviews-en","tag-achilles-ion-gabriel-en","tag-camper-en","tag-sagra-de-manueles-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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