{"id":347431,"date":"2023-03-02T17:11:37","date_gmt":"2023-03-02T16:11:37","guid":{"rendered":"https:\/\/highxtar.com\/?p=347431"},"modified":"2023-03-02T17:11:37","modified_gmt":"2023-03-02T16:11:37","slug":"adidas-and-yohji-yamamoto-create-y-3-atelier-to-celebrate-20th-anniversary-of-their-union","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/adidas-and-yohji-yamamoto-create-y-3-atelier-to-celebrate-20th-anniversary-of-their-union\/","title":{"rendered":"adidas and Yohji Yamamoto create Y-3 Atelier to celebrate 20th anniversary of their union"},"content":{"rendered":"<p><strong>Y-3 Atelier focuses on the craftsmanship and state-of-the-art design methods that have made the collaboration between adidas and Yohji Yamamoto so successful.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-347431 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-and-yohji-yamamoto-create-y-3-atelier-to-celebrate-20th-anniversary-of-their-union\/highxtar-adidas-yohji-yamamoto-y-3-atelier-1-2\/'><img decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-1.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-1.jpeg 1318w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-1-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-1-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-1-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-1-973x648.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-1-508x338.jpeg 508w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-and-yohji-yamamoto-create-y-3-atelier-to-celebrate-20th-anniversary-of-their-union\/highxtar-adidas-yohji-yamamoto-y-3-atelier-2-2\/'><img decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-2.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-2.jpeg 1318w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-2-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-2-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-2-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-2-973x648.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-2-508x338.jpeg 508w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-and-yohji-yamamoto-create-y-3-atelier-to-celebrate-20th-anniversary-of-their-union\/highxtar-adidas-yohji-yamamoto-y-3-atelier-3-2\/'><img decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-3.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-3.jpeg 1318w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-3-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-3-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-3-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-3-973x648.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-3-508x338.jpeg 508w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-and-yohji-yamamoto-create-y-3-atelier-to-celebrate-20th-anniversary-of-their-union\/highxtar-adidas-yohji-yamamoto-y-3-atelier-4-2\/'><img decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-4.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-4.jpeg 1318w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-4-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-4-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-4-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-4-973x648.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-4-508x338.jpeg 508w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-and-yohji-yamamoto-create-y-3-atelier-to-celebrate-20th-anniversary-of-their-union\/highxtar-adidas-yohji-yamamoto-y-3-atelier-5-2\/'><img decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-5.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-5.jpeg 1318w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-5-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-5-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-5-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-5-973x648.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-5-508x338.jpeg 508w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/adidas-and-yohji-yamamoto-create-y-3-atelier-to-celebrate-20th-anniversary-of-their-union\/highxtar-adidas-yohji-yamamoto-y-3-atelier-6-2\/'><img decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-6.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-6.jpeg 1318w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-6-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-6-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-6-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-6-973x648.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-adidas-yohji-yamamoto-y-3-atelier-6-508x338.jpeg 508w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>It is a new division that seeks to highlight cutting-edge craftsmanship as well as innovation in design processes, broadening the perspective of the association. It will also continue to explore the meeting of sportswear and high fashion.<\/p>\n<p>Each of the<strong> Y-3 Atelier<\/strong> collections will focus on a unique story of <a href=\"https:\/\/highxtar.com\/yamamoto-y-3-presents-yohji-love\/?lang=en\"><strong>the Japanese<\/strong> <strong>designer<\/strong><\/a>&#8216;s vision. The central axis around which this season&#8217;s collections will be inspired is the word<em><strong> &#8216;Monozukuri&#8217;<\/strong><\/em> which, translated into English, means <em><strong>&#8216;production&#8217;<\/strong><\/em>. Thus, the first line refers to the timeless codes of adidas, materialised in asymmetric dresses, basic suits, loose-fitting trousers and oversize trench coats, among other pieces.<\/p>\n<p>The first <strong>Y-3 Atelier<\/strong> collection will be launched tomorrow through <a href=\"http:\/\/ssense.com\" target=\"_blank\" rel=\"noopener\"><strong>SSENSE<\/strong><\/a> and will also be available at the pop-up store located in <strong>Paris<\/strong> (42 Rue de S\u00e9vign\u00e9).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>adidas and Yohji Yamamoto create Y-3 Atelier, a new line celebrating the 20th anniversary of their exclusive and successful union.<\/p>\n","protected":false},"author":27,"featured_media":347429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[636,2203,1571],"class_list":["post-347431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-adidas-en","tag-paloma-molinos-en","tag-yohji-yamamoto-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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