{"id":351120,"date":"2023-03-13T11:51:05","date_gmt":"2023-03-13T10:51:05","guid":{"rendered":"https:\/\/highxtar.com\/?p=351120"},"modified":"2023-03-13T11:51:05","modified_gmt":"2023-03-13T10:51:05","slug":"what-would-our-life-on-mars-be-like-eastpak-has-the-answer","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/what-would-our-life-on-mars-be-like-eastpak-has-the-answer\/","title":{"rendered":"What would our life on Mars be like? Eastpak has the answer"},"content":{"rendered":"<p><strong>Eastpak(<a href=\"http:\/\/instagram.com\/eastpak\/\">@eastpak<\/a>) takes us to Mars in its new campaign, which puts its products to the test in a new world. The new &#8220;Built to resist&#8221; project takes Eastpak&#8217;s positive spirit and creative self-expression to the next level, as well as highlighting the 30-year warranty on its products.<\/strong><\/p>\n<p><iframe title=\"BUILT TO RESIST - Eastpak Campaign 2023\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/AOmVF5G1OsY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>After arriving on the red planet, the protagonists of the story are seen performing a variety of outdoor activities. Together with Eastpak gear, the four young people perform activities ranging from basketball, skateboarding or parkour, to everyday scenes such as walking the dog, going to the beach or interacting on social networks.<\/p>\n<p>Florence Blanckaert, Marketing Director of Eastpak, highlights that the campaign took place in Lanzarote. The island is one of the natural places that most resembles the red planet. &#8220;It was a time when the team was very united; we were back on track after the pandemic,&#8221; she adds. Eastpak&#8217;s spectacular production appeals to the brand&#8217;s fundamental attributes: its connection with young people and leisure time, and, above all, the well-known strength and durability of its products, which are sold with a 30-year guarantee.<\/p>\n<div id='gallery-1' class='gallery galleryid-351120 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/what-would-our-life-on-mars-be-like-eastpak-has-the-answer\/highxtar-eastpak-built-to-resist-ss23-1-2\/'><img decoding=\"async\" width=\"2520\" height=\"3376\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-1.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-1.jpeg 2520w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-1-224x300.jpeg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-1-764x1024.jpeg 764w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-1-768x1029.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-1-1147x1536.jpeg 1147w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-1-1529x2048.jpeg 1529w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-1-973x1304.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-1-508x681.jpeg 508w\" sizes=\"(max-width: 2520px) 100vw, 2520px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/what-would-our-life-on-mars-be-like-eastpak-has-the-answer\/highxtar-eastpak-built-to-resist-ss23-2-2\/'><img decoding=\"async\" width=\"2520\" height=\"3376\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-2.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-2.jpeg 2520w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-2-224x300.jpeg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-2-764x1024.jpeg 764w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-2-768x1029.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-2-1147x1536.jpeg 1147w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-2-1529x2048.jpeg 1529w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-2-973x1304.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-2-508x681.jpeg 508w\" sizes=\"(max-width: 2520px) 100vw, 2520px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/what-would-our-life-on-mars-be-like-eastpak-has-the-answer\/highxtar-eastpak-built-to-resist-ss23-3-2\/'><img decoding=\"async\" width=\"2520\" height=\"3376\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-3.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-3.jpeg 2520w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-3-224x300.jpeg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-3-764x1024.jpeg 764w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-3-768x1029.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-3-1147x1536.jpeg 1147w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-3-1529x2048.jpeg 1529w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-3-973x1304.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-3-508x681.jpeg 508w\" sizes=\"(max-width: 2520px) 100vw, 2520px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/what-would-our-life-on-mars-be-like-eastpak-has-the-answer\/highxtar-eastpak-built-to-resist-ss23-4-2\/'><img decoding=\"async\" width=\"2520\" height=\"3376\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-4.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-4.jpeg 2520w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-4-224x300.jpeg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-4-764x1024.jpeg 764w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-4-768x1029.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-4-1147x1536.jpeg 1147w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-4-1529x2048.jpeg 1529w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-4-973x1304.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-4-508x681.jpeg 508w\" sizes=\"(max-width: 2520px) 100vw, 2520px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/what-would-our-life-on-mars-be-like-eastpak-has-the-answer\/highxtar-eastpak-built-to-resist-ss23-5-2\/'><img decoding=\"async\" width=\"2520\" height=\"3376\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-5-1.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-5-1.jpeg 2520w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-5-1-224x300.jpeg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-5-1-764x1024.jpeg 764w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-5-1-768x1029.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-5-1-1147x1536.jpeg 1147w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-5-1-1529x2048.jpeg 1529w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-5-1-973x1304.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-5-1-508x681.jpeg 508w\" sizes=\"(max-width: 2520px) 100vw, 2520px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/what-would-our-life-on-mars-be-like-eastpak-has-the-answer\/highxtar-eastpak-built-to-resist-ss23-6-2\/'><img decoding=\"async\" width=\"2520\" height=\"3376\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-6-1.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-6-1.jpeg 2520w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-6-1-224x300.jpeg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-6-1-764x1024.jpeg 764w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-6-1-768x1029.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-6-1-1147x1536.jpeg 1147w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-6-1-1529x2048.jpeg 1529w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-6-1-973x1304.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-6-1-508x681.jpeg 508w\" sizes=\"(max-width: 2520px) 100vw, 2520px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/what-would-our-life-on-mars-be-like-eastpak-has-the-answer\/highxtar-eastpak-built-to-resist-ss23-7-2\/'><img decoding=\"async\" width=\"2520\" height=\"3376\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-7.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-7.jpeg 2520w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-7-224x300.jpeg 224w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-7-764x1024.jpeg 764w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-7-768x1029.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-7-1147x1536.jpeg 1147w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-7-1529x2048.jpeg 1529w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-7-973x1304.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/highxtar-EASTPAK-BUILT-TO-RESIST-SS23-7-508x681.jpeg 508w\" sizes=\"(max-width: 2520px) 100vw, 2520px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Eastpak celebrated the launch of this otherworldly campaign with a rooftop party at the <a href=\"https:\/\/www.instagram.com\/wamsterdam\/\"><strong>W Amsterdam hotel<\/strong><\/a>. The brand brought together friends and partners from around the world to celebrate outsider power and freedom of expression.<\/p>\n<p>For yet another season, Eastpak continues to evolve along with its loyal fans, and remains a brand &#8220;Built To Resist&#8221;.<\/p>\n<p>To see more of the brand&#8217;s campaigns, click<a href=\"https:\/\/highxtar.com\/?s=eastpak\"><strong> here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eastpak tests the resistance of its products on the planet Mars in its new global campaign.<\/p>\n","protected":false},"author":25,"featured_media":351115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[928,2155,2481],"class_list":["post-351120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-eastpak-en","tag-sagra-de-manueles-en","tag-ss23-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What would our life on Mars be like? 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Eastpak has the answer\" \/>\n<meta property=\"og:description\" content=\"Eastpak tests the resistance of its products on the planet Mars in its new global campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/what-would-our-life-on-mars-be-like-eastpak-has-the-answer\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-13T10:51:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/03\/Thumb-H-EASTPAK-BUILT-TO-RESIST-SS23.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sagra de Manueles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sagra de Manueles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/what-would-our-life-on-mars-be-like-eastpak-has-the-answer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/what-would-our-life-on-mars-be-like-eastpak-has-the-answer\\\/\"},\"author\":{\"name\":\"Sagra de Manueles\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/a8ecef2e54e3e19ffd47204fae74f975\"},\"headline\":\"What would our life on Mars be like? 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