{"id":363569,"date":"2023-05-04T16:03:49","date_gmt":"2023-05-04T14:03:49","guid":{"rendered":"https:\/\/highxtar.com\/?p=363569"},"modified":"2023-05-04T16:04:19","modified_gmt":"2023-05-04T14:04:19","slug":"tommy-hilfiger-returns-to-formula-1-with-mercedes-amg-f1-and-awake-ny","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/tommy-hilfiger-returns-to-formula-1-with-mercedes-amg-f1-and-awake-ny\/","title":{"rendered":"Tommy Hilfiger returns to Formula 1 with Mercedes-AMG F1 and Awake NY"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Coinciding with the Miami Grand Prix, the collection combines Angelo Baque&#8217;s (Awake NY) street style and TOMMY HILFIGER&#8217;s signature &#8220;prep&#8221; aesthetic to create iconic motoring-inspired garments.<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped is-style-default wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"363520\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-363520\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-1-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-1-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-1-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-1-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-1-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-1-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-1-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-1-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-1-508x339.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"363521\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-8-1024x683.jpg\" alt=\"\" class=\"wp-image-363521\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-8-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-8-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-8-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-8-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-8-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-8-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-8-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-8-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-8-508x339.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"363526\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-6-1024x683.jpg\" alt=\"\" class=\"wp-image-363526\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-6-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-6-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-6-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-6-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-6-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-6-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-6-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-6-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-6-508x339.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"363524\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-7-1024x683.jpg\" alt=\"\" class=\"wp-image-363524\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-7-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-7-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-7-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-7-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-7-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-7-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-7-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-7-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-7-508x339.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"363528\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-3-1024x683.jpg\" alt=\"\" class=\"wp-image-363528\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-3-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-3-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-3-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-3-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-3-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-3-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-3-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-3-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-3-508x339.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"363532\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-4-1024x683.jpg\" alt=\"\" class=\"wp-image-363532\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-4-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-4-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-4-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-4-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-4-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-4-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-4-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-4-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-4-508x339.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"363530\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-10-1024x683.jpg\" alt=\"\" class=\"wp-image-363530\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-10-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-10-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-10-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-10-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-10-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-10-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-10-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-10-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-10-508x339.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"363534\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-5-1024x683.jpg\" alt=\"\" class=\"wp-image-363534\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-5-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-5-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-5-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-5-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-5-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-5-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-5-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-5-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-5-508x339.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"363535\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-2-1024x683.jpg\" alt=\"\" class=\"wp-image-363535\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-2-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-2-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-2-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-2-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-2-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-2-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-2-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-2-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-2-508x339.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"363537\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-9-1024x683.jpg\" alt=\"\" class=\"wp-image-363537\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-9-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-9-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-9-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-9-1536x1025.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-9-2048x1366.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-9-1440x961.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-9-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-9-700x467.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar-tommy-hilfiger-formula-1-9-508x339.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>A total of seven gender-inclusive garments reinvent archival pieces with racing inspirations and <strong><a href=\"https:\/\/highxtar.com\/en\/hip-hop-turns-50-and-this-exhibition-in-new-york-celebrates-it\/\">New York<\/a><\/strong>&#8216;s urban aesthetic. The American essence is brought to Formula 1 through a baseball T-shirt, while another dedicated to the <strong>Miami Grand Prix<\/strong> is available in pink, yellow, electric blue and black. <strong>Tommy<\/strong>, <strong>Awake<\/strong> <strong>NY<\/strong> and <strong>Mercedes-AMG PETRONAS F1 Team<\/strong> logos invade sleeves, polo shirts and rugby shirts while others are decorated with the drivers&#8217; race numbers.<\/p>\n\n\n\n<p>The campaign, photographed by<strong> Adrienne Raquel<\/strong>, reflects the determination and spirit of achievement that inspired seven-time champion and<strong> F1 <\/strong>legend <strong>Lewis<\/strong> <strong>Hamilton<\/strong>; <strong>Grand Prix <\/strong>winner <strong>George<\/strong> <strong>Russell<\/strong> as well as<strong> Angelo Baque<\/strong> and<strong> Tommy Hilfiger<\/strong> himself in their personal careers.<\/p>\n\n\n\n<p><strong><em>&#8220;I&#8217;ve been a fan of F1 since I was a kid and our brand has been breaking conventions with sporting collaborations since the 90s,&#8221;<\/em><\/strong> says <strong>Tommy<\/strong>. <strong><em>&#8220;With this collaboration we are looking to continue to innovate in both design and inclusivity to create a bold new perspective for the next generation of racing fans,&#8221;<\/em><\/strong> he adds.<\/p>\n\n\n\n<p>For his part, <strong>Baque<\/strong> says that his visits to <strong>Tommy<\/strong>&#8216;s archives <strong><em>&#8220;awakened the nostalgia of my youth and inspired much of my vision for this collection. My desire was to interpret streetwear and American style in an authentic way.&#8221;<\/em><\/strong><\/p>\n\n\n\n<p>The collection is available now at <strong><a href=\"https:\/\/es.tommy.com\" target=\"_blank\" rel=\"noreferrer noopener\">es.tommy.com<\/a><\/strong>, <strong><a href=\"https:\/\/shop.mercedesamgf1.com\" target=\"_blank\" rel=\"noreferrer noopener\">mercedesamgf1.com<\/a><\/strong> and selected <strong>TOMMY HILFIGER <\/strong>shops.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Tommy Hilfiger, Awake NY and Mercedes-AMG F1 collection reinvents archival pieces with racing inspirations and New York aesthetics.<\/p>\n","protected":false},"author":27,"featured_media":363546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1698,2203,1051],"class_list":["post-363569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-awake","tag-paloma-molinos-en","tag-tommy-hilfiger-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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