{"id":365556,"date":"2023-05-11T12:04:30","date_gmt":"2023-05-11T10:04:30","guid":{"rendered":"https:\/\/highxtar.com\/?p=365556"},"modified":"2023-05-11T12:04:31","modified_gmt":"2023-05-11T10:04:31","slug":"doja-cat-stars-in-skechers-new-campaign","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/doja-cat-stars-in-skechers-new-campaign\/","title":{"rendered":"Doja Cat stars in Skechers&#8217; new campaign"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Skechers has signed Doja Cat, the company&#8217;s first resident artist, as its image.<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"4985\" height=\"3169\" data-id=\"365551\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar_Skechers_x_Doja_Cat.jpg\" alt=\"\" class=\"wp-image-365551\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar_Skechers_x_Doja_Cat.jpg 4985w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar_Skechers_x_Doja_Cat-300x191.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar_Skechers_x_Doja_Cat-1024x651.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar_Skechers_x_Doja_Cat-768x488.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar_Skechers_x_Doja_Cat-1536x976.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar_Skechers_x_Doja_Cat-2048x1302.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar_Skechers_x_Doja_Cat-1440x915.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar_Skechers_x_Doja_Cat-973x619.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar_Skechers_x_Doja_Cat-700x445.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/highxtar_Skechers_x_Doja_Cat-508x323.jpg 508w\" sizes=\"(max-width: 4985px) 100vw, 4985px\" \/><\/figure>\n<\/div><\/figure>\n\n\n\n<p>The rapper stars in the brand&#8217;s new ad inspired by anime and cyberpunk aesthetics, in which her two opposing identities are pitted against each other in a battle. In both her &#8220;light&#8221; and &#8220;dark&#8221; versions, she appears wearing <strong>Skechers&#8217; UNO <\/strong>neon sneakers with cushioned soles.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Doja Cat vs Doja Cat in Skechers Uno\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3bcexYnXLFw?start=23&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Other celebrities such as Britney Spears, Christina Aguilera, Kim Kardashian or Demi Lovato have collaborated with the footwear brand in the past, and Doja becomes the latest star to sign on as the face of Skechers.<\/p>\n\n\n\n<p>The singer had already worn the sneakers at the Time100 Gala in April, wearing a corset and miniskirt customized by designer Cierra Boyd from a black UNO.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/Cri0ID7rqkN\/?utm_source=ig_embed&#038;ig_rid=74bb5e00-e443-4e38-8f25-972f653f675f\n<\/div><\/figure>\n\n\n\n<p>In other news, <a href=\"https:\/\/highxtar.com\/en\/peter-do-is-the-new-creative-director-of-helmut-lang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peter Do is the new creative director of Helmut Lang.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Footwear brand Skechers signs Doja Cat for a creative campaign inspired by anime and cyberpunk aesthetics.<\/p>\n","protected":false},"author":39,"featured_media":365554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2563,2431,716,906],"class_list":["post-365556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-ana-diez-en","tag-doja-cat-en","tag-skechers-en","tag-sneakers-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Doja Cat stars in Skechers&#039; 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