{"id":367108,"date":"2023-05-17T18:10:15","date_gmt":"2023-05-17T16:10:15","guid":{"rendered":"https:\/\/highxtar.com\/?p=367108"},"modified":"2023-05-17T18:10:16","modified_gmt":"2023-05-17T16:10:16","slug":"ray-ban-reverse-a-lens-youve-never-seen-before","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/ray-ban-reverse-a-lens-youve-never-seen-before\/","title":{"rendered":"Ray-Ban Reverse: A lens you’ve never seen before"},"content":{"rendered":"\n

Four unisex eyewear styles featuring a new impossible lens, completely inverted and with supermodel Vittoria Ceretti as the star of the campaign.<\/h2>\n\n\n\n
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Driven by an insatiable curiosity, Ray-Ban <\/strong>has once again ventured into the unexplored with the most advanced engineering. The result? A lens that moves from a traditional convex to a concave shape without sacrificing optical precision thanks to innovative production technology. The result is a disruptive design signature that optimises refractive, astigmatic, prismatic and resolving power. In addition, the pantoscopic lens, which features a high-performance anti-reflective coating, has been designed to reduce reflections by 70% in the wavelengths to which the eye is most sensitive.<\/p>\n\n\n\n

Developed with an ergonomic universal frame, the Ray-Ban Reverse Aviator<\/strong>, Wayfarer<\/strong>, Caravan<\/strong> and Boyfriend<\/strong> models gently trace the curves of the cheekbone to adapt to and flatter any type of face. The environmentally responsible collection uses a palette of alternative materials such as nylon, acetate and carbon from eco-friendly sources.<\/p>\n\n\n\n

“Our Ray-Ban reverse collection is a true revolution in the eyewear industry. Its concave aesthetic is made possible by a new patented technology that applies big data analysis to lens design. We are always raising the bar by reinventing what eyecare and eyewear can do for consumers,” <\/em><\/strong>says Federico Buffa <\/strong>of EssilorLuxottica.<\/strong><\/p>\n\n\n\n

The Ray-Ban Reverse <\/strong>collection is now available in all physical shops and also on the brand<\/a><\/strong>‘s website<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Driven by an insatiable curiosity, Ray-Ban is once again diving into the unexplored with the most advanced engineering.<\/p>\n","protected":false},"author":27,"featured_media":367104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2203,2396],"class_list":["post-367108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-paloma-molinos-en","tag-ray-ban-en"],"acf":[],"yoast_head":"\nRay-Ban Reverse: A lens you've never seen before - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Driven by an insatiable curiosity, Ray-Ban is once again diving into the unexplored with the most advanced engineering.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/ray-ban-reverse-a-lens-youve-never-seen-before\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ray-Ban Reverse: A lens you've never seen before\" \/>\n<meta property=\"og:description\" content=\"Driven by an insatiable curiosity, Ray-Ban is once again diving into the unexplored with the most advanced engineering.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/ray-ban-reverse-a-lens-youve-never-seen-before\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-17T16:10:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-17T16:10:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/thumb-ray-ban-reverse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/ray-ban-reverse-a-lens-youve-never-seen-before\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/ray-ban-reverse-a-lens-youve-never-seen-before\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Ray-Ban Reverse: A lens you’ve never seen before\",\"datePublished\":\"2023-05-17T16:10:15+00:00\",\"dateModified\":\"2023-05-17T16:10:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/ray-ban-reverse-a-lens-youve-never-seen-before\/\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/ray-ban-reverse-a-lens-youve-never-seen-before\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/05\/thumb-ray-ban-reverse.jpg\",\"keywords\":[\"Paloma Molinos\",\"Ray-Ban\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/ray-ban-reverse-a-lens-youve-never-seen-before\/\",\"url\":\"https:\/\/highxtar.com\/en\/ray-ban-reverse-a-lens-youve-never-seen-before\/\",\"name\":\"Ray-Ban Reverse: A lens you've never seen before - 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