{"id":371992,"date":"2023-06-09T13:56:52","date_gmt":"2023-06-09T11:56:52","guid":{"rendered":"https:\/\/highxtar.com\/?p=371992"},"modified":"2023-06-12T11:28:31","modified_gmt":"2023-06-12T09:28:31","slug":"tous-continues-to-explore-the-musical-universe-through-primavera-sound-and-sonar-barcelona","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/tous-continues-to-explore-the-musical-universe-through-primavera-sound-and-sonar-barcelona\/","title":{"rendered":"TOUS continues to explore the musical universe through Primavera Sound and S\u00f3nar Barcelona"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">TOUS maintains its commitment to the development of new experiences to connect with the consumer and joins the Primavera Sound Madrid and S\u00f3nar Barcelona 2023 music festivals as an official sponsor.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-tous-casa-antillon-pop-up-1440x767-1-1024x545.jpeg\" alt=\"\" class=\"wp-image-372108\" width=\"1201\" height=\"639\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-tous-casa-antillon-pop-up-1440x767-1-1024x545.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-tous-casa-antillon-pop-up-1440x767-1-300x160.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-tous-casa-antillon-pop-up-1440x767-1-768x409.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-tous-casa-antillon-pop-up-1440x767-1-973x518.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-tous-casa-antillon-pop-up-1440x767-1-700x373.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-tous-casa-antillon-pop-up-1440x767-1-508x271.jpeg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-tous-casa-antillon-pop-up-1440x767-1.jpeg 1440w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<p>The jewellery firm will participate on<strong> 8, 9 and 10 June <\/strong>in <strong>Madrid<\/strong> (Primavera Sound) and on<strong> 15, 16 and 17<\/strong> <strong>June<\/strong> in <strong>Barcelona<\/strong> (S\u00f3nar). It will be present at these festivals through an immersive pop-up designed by<strong><a href=\"https:\/\/highxtar.com\/hablamos-w-casa-antillon-diseno-arte-y-arquitectura\/\"> Casa Antill\u00f3n<\/a><\/strong> in which art and architecture merge with the beauty and craftsmanship of <strong>TOUS<\/strong>. There, attendees will be able to enjoy a unique and immersive moment in the various areas created for exclusive experiences. This ephemeral installation is conceived as a multi-sensory space in which art and technology are combined with the aim of immersing visitors in <strong><a href=\"https:\/\/www.tous.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">the brand<\/a><\/strong>&#8216;s unique universe.<\/p>\n\n\n\n<p>As if that wasn&#8217;t enough, at<strong> S\u00f3nar Night<\/strong> the <strong>Barcelona-Berlin<\/strong> techno connection will be established with a five-hour set by<strong> \u00c2me b2b Marcel Dettmann<\/strong> on the <strong>SonarCar by TOUS<\/strong> stage.<\/p>\n\n\n\n<p><strong><em>&#8220;TOUS continues to be committed to innovation and creativity. For this reason, we continue to explore the musical territory to continue offering our audience new experiences. We are very excited to participate for the first time in S\u00f3nar Barcelona and to be present at the premiere of Primavera Sound in Madrid&#8221;<\/em><\/strong> says <strong>Ana\u00efs Durand<\/strong>, marketing and communication director of <strong>TOUS<\/strong>.<\/p>\n\n\n\n<p>So now you know, if you go to <strong>PS Madrid <\/strong>or <strong>S\u00f3nar Barcelona<\/strong>, don&#8217;t forget to visit the <strong>TOUS<\/strong> pop-up. <strong>You won&#8217;t regret it!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOUS will be present at Primavera Sound Madrid and S\u00f3nar Barcelona through an immersive pop-up designed in collaboration with Casa Antill\u00f3n.<\/p>\n","protected":false},"author":27,"featured_media":371990,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603,604],"tags":[],"class_list":["post-371992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-music-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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