{"id":372282,"date":"2023-06-12T15:13:41","date_gmt":"2023-06-12T13:13:41","guid":{"rendered":"https:\/\/highxtar.com\/gcds-y-pepsi-una-colaboracion-inesperada-para-el-lanzamiento-de-pepsi-zero-en-italia\/"},"modified":"2023-06-29T12:18:40","modified_gmt":"2023-06-29T10:18:40","slug":"gcds-y-pepsi-una-colaboracion-inesperada-para-el-lanzamiento-de-pepsi-zero-en-italia","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/gcds-y-pepsi-una-colaboracion-inesperada-para-el-lanzamiento-de-pepsi-zero-en-italia\/","title":{"rendered":"GCDS &amp; PEPSI: an unexpected collaboration for the launch of Pepsi Zero in Italy"},"content":{"rendered":"\n<p><strong>GCDS is an icon of Italian fashion. Pepsi is an icon in the world of mass consumption. The two brands, from two apparently distant sectors, have created a collaboration in Italy that has surprised everyone on the occasion of the launch of the new Pepsi zero.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"GCDS x PEPSI\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OpnVcUYN11U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Campa\u00f1a GCDS x Pepsi<\/figcaption><\/figure>\n\n\n\n<p>The limited edition Pepsi Zero mini can, designed by Giuliano Calza, is the protagonist of a collaboration that has all the elements of pop culture. An ad, a capsule collection and a pop-up store display throughout Italy immerse us in the &#8220;Zero Moment&#8221; that <strong><a href=\"https:\/\/www.instagram.com\/giulianocalza\/\">Giuliano Calza<\/a><\/strong> and the multinational beverage company have genuinely created.<\/p>\n\n\n\n<p>Both brands want to speak to the new generations through a free and unconventional language. This message is made clear through real success stories that are part of the GCDSxPepsi campaign. Shot in Los Angeles, the campaign ad features Sfera Ebbasta alongside Veneda Carter and Dita Von Teese. Three success stories in each of their professional fields and three references around the globe. All three are dressed in pieces from the GCDSxPepsi capsule collection.<\/p>\n\n\n\n<p>The capsule collection designed by Giuliano Calza includes a leather biker jacket, <strong><a href=\"https:\/\/highxtar.com\/en\/gcds-expands-the-size-of-its-morso-heels-making-them-unisex\/\">Morso boots<\/a><\/strong> and heeled sandals, a heart-shaped bag, a bowling shirt, a cap and the brand&#8217;s iconic socks. All characterized with the Pepsi brand colors.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"372275\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI1-819x1024.jpg\" alt=\"\" class=\"wp-image-372275\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI1-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI1-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI1-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI1-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI1-1638x2048.jpg 1638w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI1-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI1-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI1-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI1-508x635.jpg 508w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"372269\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI2-819x1024.jpg\" alt=\"\" class=\"wp-image-372269\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI2-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI2-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI2-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI2-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI2-1639x2048.jpg 1639w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI2-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI2-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI2-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI2-508x635.jpg 508w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"372267\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI3-819x1024.jpg\" alt=\"\" class=\"wp-image-372267\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI3-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI3-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI3-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI3-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI3-1639x2048.jpg 1639w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI3-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI3-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI3-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI3-508x635.jpg 508w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"372273\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI4-819x1024.jpg\" alt=\"\" class=\"wp-image-372273\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI4-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI4-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI4-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI4-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI4-1638x2048.jpg 1638w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI4-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI4-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI4-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI4-508x635.jpg 508w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"372265\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI5-819x1024.jpg\" alt=\"\" class=\"wp-image-372265\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI5-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI5-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI5-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI5-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI5-1639x2048.jpg 1639w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI5-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI5-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI5-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI5-508x635.jpg 508w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"372271\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI6-819x1024.jpg\" alt=\"\" class=\"wp-image-372271\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI6-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI6-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI6-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI6-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI6-1639x2048.jpg 1639w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI6-1440x1800.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI6-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI6-700x875.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/highxtar-GCDSxPEPSI6-508x635.jpg 508w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>In addition, the mini can will travel from the north to the south of Italy. It will make appearances in select Pop-Up stores in Milan, Rome, Naples and Palermo during the month of June. Everyone will have the opportunity to receive the mini gift tin, while stocks last, and launch their own &#8220;ZERO Moment&#8221;.<\/p>\n\n\n\n<p>The GCDS x Pepsi capsule collection is now available on <strong><a href=\"https:\/\/gcds.com\/us-en\">gcds.com<\/a><\/strong> and in all GCDS stores in Italy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Pepsi Zero is the real star of a campaign that unites GCDS and the beverage in a very pop collaboration.<\/p>\n","protected":false},"author":25,"featured_media":372279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1448],"class_list":["post-372282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-gcds-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GCDS &amp; PEPSI: an unexpected collaboration for the launch of Pepsi Zero in Italy - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The new Pepsi Zero is the real star of a campaign that unites GCDS and the beverage in a very pop collaboration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/gcds-y-pepsi-una-colaboracion-inesperada-para-el-lanzamiento-de-pepsi-zero-en-italia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GCDS &amp; PEPSI: an unexpected collaboration for the launch of Pepsi Zero in Italy\" \/>\n<meta property=\"og:description\" content=\"The new Pepsi Zero is the real star of a campaign that unites GCDS and the beverage in a very pop collaboration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/gcds-y-pepsi-una-colaboracion-inesperada-para-el-lanzamiento-de-pepsi-zero-en-italia\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-12T13:13:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-29T10:18:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/06\/Thumb-H-2023-GCDS-Pepsi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sagra de Manueles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sagra de Manueles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/gcds-y-pepsi-una-colaboracion-inesperada-para-el-lanzamiento-de-pepsi-zero-en-italia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/gcds-y-pepsi-una-colaboracion-inesperada-para-el-lanzamiento-de-pepsi-zero-en-italia\/\"},\"author\":{\"name\":\"Sagra de Manueles\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/a8ecef2e54e3e19ffd47204fae74f975\"},\"headline\":\"GCDS &amp; 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