“As a company that has been making 501\u00ae jeans for 150 years, we have the opportunity and responsibility to continually question the process by which these jeans are made,” says Paul Dillinger, VP of Design Innovation at Levi Strauss & Co. “These jeans build on previous efforts to create more circular jeans and, in turn, provide us with a foundation for future innovation.”<\/p>\n\n\n\n
“In our ongoing research and development, we strive to improve our design practices and conserve environmental resources in every way possible,” says Una Murphy, Director of Design Innovation at Levi’s\u00ae. “By incorporating sustainable innovation into both our core and premium products, we learn what is possible and how we can continue to work to solve some of our biggest environmental challenges.”<\/p>\n\n\n\n
The fabric of the Plant-Based 501\u00ae jeans is made from 100 percent organically grown cotton. Instead of leather, the jeans’ back patch is made from MIRUM\u00ae by NFW, a 100% bio-based, plastic-free material that generates no effluents in its production. The inner pocket lining and woven labels and stitching threads in non-critical areas of the garment are also 100% cotton. In addition, each pair contains at least 97% bio-based content based on the weight of the components compared to the total weight of the garment.<\/p>\n\n\n
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