Although this year’s first YEEZY<\/strong> product sale generated sales of $441 million and allowed the company to dispose of 20% of its YEEZY inventory, Gulden confirms that the company will continue to gradually sell off current inventory without making assumptions about sales performance.<\/p>\n\n\n\n “The YEEZY product is something [Ye] created, he is the inventor and we have been his partner. Taking his designs and selling them later, something we could technically do legally, is not part of our strategy. Our task now is to limit the damage, get rid of the inventory, use the profits for good\u2026and build a business later without YEEZY,” Gulden said.<\/p>\n\n\n\n North American sales have seen a 16% decline for adidas, and while the sale of YEEZY inventory helped improve gross margin and operating profit in the first quarter, the company took a \u20ac400 million loss from not selling YEEZY merchandise in that period.<\/p>\n","protected":false},"excerpt":{"rendered":" adidas CEO Bj\u00f8rn Gulden rules out selling YEEZY products without the branding, stating that this is not part of their strategy.<\/p>\n","protected":false},"author":39,"featured_media":386986,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[636,785],"class_list":["post-386989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-adidas-en","tag-yeezy-en"],"acf":[],"yoast_head":"\n