{"id":389741,"date":"2023-08-22T14:28:22","date_gmt":"2023-08-22T12:28:22","guid":{"rendered":"https:\/\/highxtar.com\/?p=389741"},"modified":"2023-08-22T14:29:00","modified_gmt":"2023-08-22T12:29:00","slug":"we-talk-w-biel-and-joan-the-creators-of-twojeys","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/we-talk-w-biel-and-joan-the-creators-of-twojeys\/","title":{"rendered":"We talk w\/ Biel and Joan, the creators of TwoJeys"},"content":{"rendered":"\n

The ‘made in Spain’ jewellery brand updates its brand image and creates its most iconic collection in the midst of its international expansion.<\/h2>\n\n\n\n

TwoJeys<\/strong><\/a> is reborn and takes its universe to another level, reaffirming that it is the brand that is filling a need in men’s jewellery. With its new logo and its new visual communication, TwoJeys shows its true spirit: real, emotional and spontaneous. We talked to its founders, Biel Juste and Joan Margarit, about the evolution of the brand and its community over the last few years.<\/p>\n\n\n\n

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HIGHXTAR (H) –<\/strong><\/mark> Biel and Joan, you have built TwoJeys from scratch, how has the brand changed since you started until now?<\/p>\n\n\n\n

TWOJEYS (T) –<\/strong><\/mark> A lot has changed since we started. We’ve gone from two people trying to do a bit of everything: thinking, designing and creating, to a team of over 30 people. <\/em><\/strong><\/p>\n\n\n\n

(H) –<\/strong><\/mark> Have your roles within the company changed now that the firm has grown so much?<\/p>\n\n\n\n

(T) –<\/strong><\/mark> Since TwoJeys was born, our roles have changed a lot because, as we said, in the beginning we did absolutely everything and now that we have a team it allows us to specialise in where we can have the most impact: leading and leading the way. We have different roles but we share practically everything.: liderando y marcando el camino. Tenemos roles diferentes pero lo compartimos pr\u00e0cticamente todo.\u00a0<\/em><\/strong><\/p>\n\n\n\n

(H) –<\/strong><\/mark> You had both previously worked as content creators in the fashion world\u2026 why did you choose jewellery?<\/p>\n\n\n\n

(T) –<\/strong><\/mark> Basically, the company came about as a solution to a need: to find quality jewellery with a unique design that we liked. There wasn’t any. This is how TwoJeys was born, with a very clear mission from day one: to revolutionise the jewellery sector by offering the solution that many men are looking for but can’t find.<\/em><\/strong><\/p>\n\n\n\n

(H) –<\/strong><\/mark> How have social networks helped you in the consolidation of TwoJeys?<\/p>\n\n\n\n

(T) –<\/strong><\/mark> There are many essential pillars that have made TwoJeys what it is today, but communication through social media has helped us a lot to understand who we are and to capture our audience with our lifestyle, our designs and our free and risky universe.<\/em><\/strong><\/p>\n\n\n\n

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(H) –<\/strong><\/mark> Despite having a very consolidated brand image, you decided to redefine the identity of TwoJeys, why this decision?<\/p>\n\n\n\n

(T) –<\/strong><\/mark> With the rebranding we wanted to take a firm step forward and build a communication more in line with our lifestyle, free, spontaneous and real. We wanted to channel the TwoJeys energy through a visual identity that really represented us. It was essential to have a logo that represented everything we are and that we could unite all the content and product.<\/em><\/strong><\/p>\n\n\n\n

(H) –<\/strong><\/mark> What was the creative process like and what was your inspiration for this new era?<\/p>\n\n\n\n

(T) –<\/strong><\/mark> Our new era is very much influenced by pop and urban culture, art and folk pop icons. Our inspiration comes both from icons we admire and from culture, music and art that we aesthetically identify with.<\/em><\/strong><\/p>\n\n\n\n

(H) –<\/strong><\/mark> New typography and two stars joined together. What does this mean? <\/p>\n\n\n\n

(T) –<\/strong><\/mark> The two stars symbolise strength, the young, brave and free lifestyle of TwoJeys that accepts error and imperfection in all its facets.<\/em><\/strong><\/p>\n\n\n\n

(H) –<\/strong><\/mark> You wanted to build an imaginary more akin to your current lifestyle. Could you define it?<\/p>\n\n\n\n

(T) –<\/strong><\/mark> We could define our lifestyle as free, spontaneous and real.<\/em><\/strong><\/p>\n\n\n\n

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A post shared by TWOJEYS | Jewelry (@twojeys)<\/a><\/p><\/div><\/blockquote>