{"id":408148,"date":"2023-10-13T11:23:14","date_gmt":"2023-10-13T09:23:14","guid":{"rendered":"https:\/\/highxtar.com\/?p=408148"},"modified":"2023-10-13T11:23:15","modified_gmt":"2023-10-13T09:23:15","slug":"more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/","title":{"rendered":"More innovation, new stories and a different purpose for the next generation of Dr. Martens"},"content":{"rendered":"\n

The iconic British brand forges a bold future of resilience and radical self-expression through two new silhouettes.<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

A new generation of stories, future-ready items, an updated visual identity and purposeful initiatives come to life with the launch of Dr. Martens<\/strong> Made Strong<\/strong> and 14XX<\/strong>.<\/p>\n\n\n\n

MADE STRONG<\/strong><\/p>\n\n\n\n

If there is one thing that has characterised Dr. Martens<\/strong> boots since their inception in 1960, it has been their strength and endurance. Paying homage to this reality, a new future is set with Made<\/strong> Strong<\/strong>, where durability and strength are assured with every step. Made for work, dance and play, DM<\/a><\/strong> footwear has been adopted and embraced by all generations, becoming a subcultural heritage built by workers, musicians and activists throughout history, establishing a legacy that has kept the spirit of community alive.<\/p>\n\n\n\n

Made Strong<\/strong> continues to redefine the meaning of strength in today’s changing world. A fluid, creative and inclusive reality that is marked by open communities and relentless optimism where power lies in vulnerability. Rebellion in radical self-expression.<\/p>\n\n\n\n

The new proposal celebrates the resilience at the heart of the brand, infused in the designs and carried by each of the people who wear them. It offers a snapshot of 14 stories that show the meaning of strength and demonstrate the impact that new generations are having on the world around them, shaping it in a completely different way.<\/p>\n\n\n\n

London<\/strong>, New York<\/strong> and Tokyo<\/strong> are the main capitals that will celebrate this collective strength of the Dr. Martens<\/strong> community, giving visibility to the creative potential of a generation whose self-expression is not limited to stereotypes and conventions.<\/p>\n\n\n\n

14XX<\/strong><\/p>\n\n\n\n

El futuro de la marca<\/a><\/strong> tambi\u00e9n llega de la mano de un nuevo concepto de dise\u00f1o: 14XX<\/strong>. Una nueva frontera que establece y redibuja las l\u00edneas de la innovaci\u00f3n, donde surgen nuevos dise\u00f1os progresivos, experimentales y alternativos. <\/p>\n\n\n\n

The future of the brand also comes with a new design concept: 14XX<\/strong>. A new frontier that establishes and redraws the lines of innovation, where new progressive, experimental and alternative designs emerge.<\/p>\n\n\n\n

It is a new platform for expression and translates into the reinterpretation of new classic silhouettes that have been elevated, altered and updated. The message is concise: never fear failure and break with preconceived ideas and expectations. This is why 14XX<\/strong> adopts DM<\/strong>‘s rebellious spirit to create a new language.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new generation of stories, articles for the future, an updated visual identity and initiatives with a new purpose.<\/p>\n","protected":false},"author":27,"featured_media":408146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1273],"class_list":["post-408148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-dr-martens-en"],"acf":[],"yoast_head":"\nMore innovation, new stories and a different purpose for the next generation of Dr. Martens - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"A new generation of stories, articles for the future, an updated visual identity and initiatives with a new purpose.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More innovation, new stories and a different purpose for the next generation of Dr. Martens\" \/>\n<meta property=\"og:description\" content=\"A new generation of stories, articles for the future, an updated visual identity and initiatives with a new purpose.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-13T09:23:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-13T09:23:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/thumb-dr-martens-2023-1024x768.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"More innovation, new stories and a different purpose for the next generation of Dr. Martens\",\"datePublished\":\"2023-10-13T09:23:14+00:00\",\"dateModified\":\"2023-10-13T09:23:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/\"},\"wordCount\":405,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/thumb-dr-martens-2023.jpg\",\"keywords\":[\"Dr. Martens\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/\",\"url\":\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/\",\"name\":\"More innovation, new stories and a different purpose for the next generation of Dr. Martens - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/thumb-dr-martens-2023.jpg\",\"datePublished\":\"2023-10-13T09:23:14+00:00\",\"dateModified\":\"2023-10-13T09:23:15+00:00\",\"description\":\"A new generation of stories, articles for the future, an updated visual identity and initiatives with a new purpose.\",\"breadcrumb\":{\"@id\":\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#primaryimage\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/thumb-dr-martens-2023.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/thumb-dr-martens-2023.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highxtar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"More innovation, new stories and a different purpose for the next generation of Dr. Martens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highxtar.com\/#website\",\"url\":\"https:\/\/highxtar.com\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highxtar.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highxtar.com\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\/\/highxtar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/highxtar\",\"https:\/\/x.com\/highxtar_\",\"https:\/\/www.instagram.com\/highxtar\",\"https:\/\/www.tiktok.com\/@highxtar\",\"https:\/\/www.youtube.com\/c\/highxtarofficial\",\"https:\/\/open.spotify.com\/user\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\",\"name\":\"Paloma Molinos\",\"description\":\"Head of Content & Project Manager p.molinos@highxtar.com\",\"url\":\"https:\/\/highxtar.com\/en\/author\/palomamolinos\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"More innovation, new stories and a different purpose for the next generation of Dr. Martens - HIGHXTAR.","description":"A new generation of stories, articles for the future, an updated visual identity and initiatives with a new purpose.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/","og_locale":"en_US","og_type":"article","og_title":"More innovation, new stories and a different purpose for the next generation of Dr. Martens","og_description":"A new generation of stories, articles for the future, an updated visual identity and initiatives with a new purpose.","og_url":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2023-10-13T09:23:14+00:00","article_modified_time":"2023-10-13T09:23:15+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/thumb-dr-martens-2023-1024x768.jpg","type":"image\/jpeg"}],"author":"Paloma Molinos","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Paloma Molinos","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/"},"author":{"name":"Paloma Molinos","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c"},"headline":"More innovation, new stories and a different purpose for the next generation of Dr. Martens","datePublished":"2023-10-13T09:23:14+00:00","dateModified":"2023-10-13T09:23:15+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/"},"wordCount":405,"commentCount":0,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/thumb-dr-martens-2023.jpg","keywords":["Dr. Martens"],"articleSection":["Fashion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#respond"]}],"copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/","url":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/","name":"More innovation, new stories and a different purpose for the next generation of Dr. Martens - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/thumb-dr-martens-2023.jpg","datePublished":"2023-10-13T09:23:14+00:00","dateModified":"2023-10-13T09:23:15+00:00","description":"A new generation of stories, articles for the future, an updated visual identity and initiatives with a new purpose.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/thumb-dr-martens-2023.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/thumb-dr-martens-2023.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/more-innovation-new-stories-and-a-different-purpose-for-the-next-generation-of-dr-martens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"More innovation, new stories and a different purpose for the next generation of Dr. Martens"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c","name":"Paloma Molinos","description":"Head of Content & Project Manager p.molinos@highxtar.com","url":"https:\/\/highxtar.com\/en\/author\/palomamolinos\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/408148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=408148"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/408148\/revisions"}],"predecessor-version":[{"id":408159,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/408148\/revisions\/408159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/408146"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=408148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=408148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=408148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}