{"id":412061,"date":"2023-10-31T16:59:28","date_gmt":"2023-10-31T15:59:28","guid":{"rendered":"https:\/\/highxtar.com\/?p=412061"},"modified":"2023-10-31T16:59:29","modified_gmt":"2023-10-31T15:59:29","slug":"the-controversial-history-of-the-nipple-bra-from-the-1970s-to-kim-kardashians-iteration","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/the-controversial-history-of-the-nipple-bra-from-the-1970s-to-kim-kardashians-iteration\/","title":{"rendered":"The controversial history of the &#8216;nipple bra&#8217;: from the 1970s to Kim Kardashian&#8217;s iteration"},"content":{"rendered":"\n<p>The <strong>SKIMS<\/strong> founder unveiled her new launch just a few days ago: the brand&#8217;s &#8216;<strong>Ultimate Nipple Bra<\/strong>&#8216; as an innovative &#8216;sign of process&#8217; that sparked a catharsis of opinions on the internet; although perhaps the balance was more towards the negative spectrum.<\/p>\n\n\n\n<p>In the sensual promotional video, <strong>Kim<\/strong> appears to turn up the global temperature, alluding to her product as a tool to &#8216;<strong>fight climate change<\/strong>&#8216;. No matter how hot it is, it will always feel like you&#8217;re cold&#8217;, says the celeb about the bra with which she opens a new disruptive era in the world of lingerie.<\/p>\n\n\n\n<p>La fundadora de <strong>SKIMS <\/strong>present\u00f3 hace apenas unos d\u00edas su nuevo lanzamiento: el &#8216;<strong>Ultimate Nipple Bra<\/strong>&#8216; de la marca como un innovador \u2018signo de proceso\u2019 que desencaden\u00f3 una catarsis de opiniones en internet; aunque quiz\u00e1s la balanza se inclinase m\u00e1s hacia el espectro negativo.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"802\" height=\"1024\" data-id=\"412049\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-2-802x1024.jpg\" alt=\"\" class=\"wp-image-412049\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-2-802x1024.jpg 802w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-2-235x300.jpg 235w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-2-768x981.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-2-973x1242.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-2-700x894.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-2-508x649.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-2.jpg 1076w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"810\" height=\"1024\" data-id=\"412051\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-3-810x1024.jpg\" alt=\"\" class=\"wp-image-412051\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-3-810x1024.jpg 810w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-3-237x300.jpg 237w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-3-768x971.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-3-973x1230.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-3-700x885.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-3-508x642.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-3.jpg 1090w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>In fact,<strong> Kim&#8217;s campaign <\/strong>and narrative around the product advocates a<strong> social purpose<\/strong>, announcing that 10% of profits from sales would go to &#8216;<strong>One Percent for the Planet<\/strong>&#8216;, an international environmental organisation that encourages companies to donate 1% of their annual revenue to globally conscious causes.<\/p>\n\n\n\n<p>The provocative bra with nipple-like protrusions on the cups, which create an illusion to wearers as if they were not wearing a bra, was met with endless criticism related to sexualisation or marketing, as with any product or phrase that verbalises the clan to which it belongs. However, on the opposite side, there were those who saw it as a &#8216;liberating object&#8217;, as one more option to the list of bras, whatever your desire.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cy6Iw4VxKy-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cy6Iw4VxKy-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cy6Iw4VxKy-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by SKIMS (@skims)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>In this sense, those on the positive side, who interpreted it as yet another claim to femininity with which to liberate bodies, affirmed the genius behind the idea for women dissatisfied with their breasts, such as those who have needed surgery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-liberating-the-female-body\">Liberating the female body<\/h2>\n\n\n\n<p>However, the nipple bra silhouette is nothing new. It was first introduced in the <strong>1970s<\/strong> by a brand called <strong>VIVA Lingerie <\/strong>that would make fashion history for incorporating the &#8216;cold weather&#8217; looking nipple into bras. &#8216;It&#8217;s so sexy it will give your figure a new dimension,&#8217; their slogan read, accompanied by a narrative that favoured &#8216;those who needed the support of a bra but wanted to show off the natural look of a built-in hard nipple.&#8217;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-1.jpg.jpg\" alt=\"\" class=\"wp-image-412053\" style=\"aspect-ratio:1;width:1170px;height:auto\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-1.jpg.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-1.jpg-300x300.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-1.jpg-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-1.jpg-48x48.jpg 48w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-1.jpg-700x700.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/10\/highxtar-nipple-bra-1.jpg-508x508.jpg 508w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p>A few decades later, the lingerie industry would again be subverted by <strong>Victoria&#8217;s Secret&#8217;s Bombshell Nipple Bra<\/strong>: a more comfortable, rounded iteration designed to achieve the same goals. An idea that connects little or nothing now with the fashion zeitgeist and\/or zeitgeist with women now choosing to strip down and advocate for nipple liberation -also taking into account online censorship- or breasts directly through see-through pieces, tiny bras or nudity.<\/p>\n\n\n\n<p>Now, that is precisely the effect <strong>SKIMS <\/strong>wants to have: a &#8216;happy bra-less look&#8217; for women with different breast sizes, advocating inclusivity and the evolution of femininity in the context of global warming.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SKIMS&#8217; version of the nipple bra rekindles the flame about the real meaning behind this provocative silhouette that was first designed in the 1970s.<\/p>\n","protected":false},"author":2,"featured_media":412048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[786,783,2380,2381,1590,1589],"class_list":["post-412061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-kim-kardashian-en","tag-kim-kardashian","tag-skims","tag-skims-en","tag-victorias-secret-en","tag-victorias-secret"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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