{"id":412747,"date":"2023-11-03T13:53:25","date_gmt":"2023-11-03T12:53:25","guid":{"rendered":"https:\/\/highxtar.com\/?p=412747"},"modified":"2023-11-03T13:53:28","modified_gmt":"2023-11-03T12:53:28","slug":"awake-ny-x-rockys-matcha-when-fashion-and-matcha-meet","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/awake-ny-x-rockys-matcha-when-fashion-and-matcha-meet\/","title":{"rendered":"Awake NY x Rocky’s Matcha: when fashion and matcha meet"},"content":{"rendered":"\n

Rocky’s Matcha in partnership with Awake NY launches another limited edition matcha by Mr. Kiyoharu Tsuji.<\/h2>\n\n\n\n

Since Awake NY opened its Lower East Side flagship in May, the Angelo Baque-led urban apparel imprint has been serving Rocky’s Matcha to Midtowners with its full-service in-store bar. Now, the fashion brand is expanding its partnership with the premium matcha purveyor.<\/p>\n\n\n\n

Previously, Rocky’s Matcha invented a year-round exclusive flavour for Awake NY: samidori matcha that is shade-grown, hand-picked and stone-ground in Uji, Japan from Mr. Kiyoharu Tsuji. Celebrating this special relationship, Awake NY has created a full range of apparel, a signature cup and a matcha.<\/p>\n\n\n\n

Samidori offers a sweet and creamy taste and is the smoothest of Tsuji-san’s offerings. Like all Tsuji-san matcha, this matcha is shade-grown, hand-picked and stone-ground. This matcha tin is available exclusively online at rockysmatcha.com<\/strong><\/a> and at the Awake NY flagship shop.<\/p>\n\n\n\n

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Awake NY engages the New York community in Drop II Fall 2023.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Rocky’s Matcha in partnership with Awake NY launch another limited edition matcha by Mr. Kiyoharu Tsuji and a fashion collection.<\/p>\n","protected":false},"author":22,"featured_media":412745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[],"class_list":["post-412747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en"],"acf":[],"yoast_head":"\nAwake NY x Rocky's Matcha: when fashion and matcha meet - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Rocky's Matcha in partnership with Awake NY launch another limited edition matcha by Mr. Kiyoharu Tsuji and a fashion collection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/awake-ny-x-rockys-matcha-when-fashion-and-matcha-meet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Awake NY x Rocky's Matcha: when fashion and matcha meet\" \/>\n<meta property=\"og:description\" content=\"Rocky's Matcha in partnership with Awake NY launch another limited edition matcha by Mr. Kiyoharu Tsuji and a fashion collection.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/awake-ny-x-rockys-matcha-when-fashion-and-matcha-meet\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-03T12:53:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T12:53:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/11\/highxtar-awake-ny.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar Piera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar Piera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/awake-ny-x-rockys-matcha-when-fashion-and-matcha-meet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/awake-ny-x-rockys-matcha-when-fashion-and-matcha-meet\/\"},\"author\":{\"name\":\"Mar Piera\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789\"},\"headline\":\"Awake NY x Rocky’s Matcha: when fashion and matcha meet\",\"datePublished\":\"2023-11-03T12:53:25+00:00\",\"dateModified\":\"2023-11-03T12:53:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/awake-ny-x-rockys-matcha-when-fashion-and-matcha-meet\/\"},\"wordCount\":171,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/awake-ny-x-rockys-matcha-when-fashion-and-matcha-meet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/11\/highxtar-awake-ny.jpg\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/awake-ny-x-rockys-matcha-when-fashion-and-matcha-meet\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/awake-ny-x-rockys-matcha-when-fashion-and-matcha-meet\/\",\"url\":\"https:\/\/highxtar.com\/en\/awake-ny-x-rockys-matcha-when-fashion-and-matcha-meet\/\",\"name\":\"Awake NY x Rocky's Matcha: when fashion and matcha meet - 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