{"id":413744,"date":"2023-11-08T15:46:19","date_gmt":"2023-11-08T14:46:19","guid":{"rendered":"https:\/\/highxtar.com\/?p=413744"},"modified":"2023-11-08T15:46:22","modified_gmt":"2023-11-08T14:46:22","slug":"bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/","title":{"rendered":"Bershka and Alexa team up to give you the best fashion advice"},"content":{"rendered":"\n

Bershka was the first fashion brand to offer this innovative experience in Spain with Alexa. Try this skill and you will succeed.<\/h2>\n\n\n\n

Bershka has teamed up with Alexa, the virtual assistant developed by Amazon, to start offering fashion advice. Alexa itself will be in charge of providing these recommendations by answering the questions that users ask by voice, providing in response everything from guidance and suggestions to complete images of possible style alternatives.<\/p>\n\n\n\n

To put the skill to use, users simply ask Alexa for advice or a fashion recommendation for an event or situation – “Alexa, what should I wear to the concert tonight?”, for example – and they will receive advice and even images, if they have an Echo Show device. This redirects users to the same clothes available in Bershka’s online shop, or to the “Get the look” section.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

To celebrate the collaboration with Alexa, Bershka has put on sale on its website <\/a>garments inspired by this new skill.<\/p>\n\n\n\n

Discover the new limited edition capsule “Generation Bershka”. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bershka collaborates with Alexa, a virtual assistant, to give you the best fashion tips and recommend looks according to your plans.<\/p>\n","protected":false},"author":22,"featured_media":413742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603,1984],"tags":[2337],"class_list":["post-413744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-tech-en","tag-bershka"],"acf":[],"yoast_head":"\nBershka and Alexa team up to give you the best fashion advice - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Bershka collaborates with Alexa, a virtual assistant, to give you the best fashion tips and recommend looks according to your plans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bershka and Alexa team up to give you the best fashion advice\" \/>\n<meta property=\"og:description\" content=\"Bershka collaborates with Alexa, a virtual assistant, to give you the best fashion tips and recommend looks according to your plans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-08T14:46:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T14:46:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/11\/highxtar-bershka-alexa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar Piera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar Piera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/\"},\"author\":{\"name\":\"Mar Piera\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789\"},\"headline\":\"Bershka and Alexa team up to give you the best fashion advice\",\"datePublished\":\"2023-11-08T14:46:19+00:00\",\"dateModified\":\"2023-11-08T14:46:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/\"},\"wordCount\":182,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/11\/highxtar-bershka-alexa.jpg\",\"keywords\":[\"Bershka\"],\"articleSection\":[\"Fashion\",\"Tech\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/\",\"url\":\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/\",\"name\":\"Bershka and Alexa team up to give you the best fashion advice - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/11\/highxtar-bershka-alexa.jpg\",\"datePublished\":\"2023-11-08T14:46:19+00:00\",\"dateModified\":\"2023-11-08T14:46:22+00:00\",\"description\":\"Bershka collaborates with Alexa, a virtual assistant, to give you the best fashion tips and recommend looks according to your plans.\",\"breadcrumb\":{\"@id\":\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#primaryimage\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/11\/highxtar-bershka-alexa.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/11\/highxtar-bershka-alexa.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highxtar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bershka and Alexa team up to give you the best fashion advice\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highxtar.com\/#website\",\"url\":\"https:\/\/highxtar.com\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highxtar.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highxtar.com\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\/\/highxtar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/highxtar\",\"https:\/\/x.com\/highxtar_\",\"https:\/\/www.instagram.com\/highxtar\",\"https:\/\/www.tiktok.com\/@highxtar\",\"https:\/\/www.youtube.com\/c\/highxtarofficial\",\"https:\/\/open.spotify.com\/user\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789\",\"name\":\"Mar Piera\",\"description\":\"Editor & Project Manager. m.piera@highxtar.com\",\"sameAs\":[\"https:\/\/www.instagram.com\/marpiera\/\"],\"url\":\"https:\/\/highxtar.com\/en\/author\/marpiera\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bershka and Alexa team up to give you the best fashion advice - HIGHXTAR.","description":"Bershka collaborates with Alexa, a virtual assistant, to give you the best fashion tips and recommend looks according to your plans.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/","og_locale":"en_US","og_type":"article","og_title":"Bershka and Alexa team up to give you the best fashion advice","og_description":"Bershka collaborates with Alexa, a virtual assistant, to give you the best fashion tips and recommend looks according to your plans.","og_url":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2023-11-08T14:46:19+00:00","article_modified_time":"2023-11-08T14:46:22+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/11\/highxtar-bershka-alexa.jpg","type":"image\/jpeg"}],"author":"Mar Piera","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Mar Piera","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/"},"author":{"name":"Mar Piera","@id":"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789"},"headline":"Bershka and Alexa team up to give you the best fashion advice","datePublished":"2023-11-08T14:46:19+00:00","dateModified":"2023-11-08T14:46:22+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/"},"wordCount":182,"commentCount":0,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/11\/highxtar-bershka-alexa.jpg","keywords":["Bershka"],"articleSection":["Fashion","Tech"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#respond"]}],"copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/","url":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/","name":"Bershka and Alexa team up to give you the best fashion advice - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/11\/highxtar-bershka-alexa.jpg","datePublished":"2023-11-08T14:46:19+00:00","dateModified":"2023-11-08T14:46:22+00:00","description":"Bershka collaborates with Alexa, a virtual assistant, to give you the best fashion tips and recommend looks according to your plans.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/11\/highxtar-bershka-alexa.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/11\/highxtar-bershka-alexa.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/bershka-and-alexa-team-up-to-give-you-the-best-fashion-advice\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Bershka and Alexa team up to give you the best fashion advice"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789","name":"Mar Piera","description":"Editor & Project Manager. m.piera@highxtar.com","sameAs":["https:\/\/www.instagram.com\/marpiera\/"],"url":"https:\/\/highxtar.com\/en\/author\/marpiera\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/413744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=413744"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/413744\/revisions"}],"predecessor-version":[{"id":413745,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/413744\/revisions\/413745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/413742"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=413744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=413744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=413744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}