{"id":418323,"date":"2023-12-01T14:03:31","date_gmt":"2023-12-01T13:03:31","guid":{"rendered":"https:\/\/highxtar.com\/pj-lobster-se-adentra-en-el-soho-madrileno-con-una-boutique-de-vanguardia\/"},"modified":"2023-12-01T14:07:33","modified_gmt":"2023-12-01T13:07:33","slug":"pj-lobster-enters-madrids-soho-with-an-avant-garde-boutique","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/pj-lobster-enters-madrids-soho-with-an-avant-garde-boutique\/","title":{"rendered":"PJ.Lobster enters Madrid&#8217;s &#8220;soho&#8221; with an avant-garde boutique"},"content":{"rendered":"\n<p><strong>PJ.Lobster, the brand that has revolutionized the optical sector, consolidates its growth in Madrid with the opening of its second boutique in the heart of the capital. Under the creative supervision of<a href=\"https:\/\/www.instagram.com\/oscarvalledor\/\"> \u00d3scar Valledor Perez<\/a>, founder and CEO of PJ.Lobster, and with the help of the architecture studio <a href=\"https:\/\/www.instagram.com\/eldepartamento.estudio\/\">El Departamento<\/a>, the new store follows a design line inspired by the clinical and minimalist atmosphere highlighted by different textures, the extensive use of steel and its predominant maroon color.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"418309\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-1-683x1024.jpg\" alt=\"\" class=\"wp-image-418309\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-1-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-1-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-1-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-1-1025x1536.jpg 1025w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-1-973x1459.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-1-700x1049.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-1-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-1.jpg 1326w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"418311\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-2-683x1024.jpg\" alt=\"\" class=\"wp-image-418311\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-2-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-2-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-2-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-2-1025x1536.jpg 1025w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-2-973x1459.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-2-700x1049.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-2-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-2.jpg 1326w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"679\" height=\"1024\" data-id=\"418313\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-3-679x1024.jpg\" alt=\"\" class=\"wp-image-418313\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-3-679x1024.jpg 679w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-3-199x300.jpg 199w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-3-768x1158.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-3-973x1467.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-3-700x1056.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-3-508x766.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-3.jpg 1000w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"418315\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-4-683x1024.jpg\" alt=\"\" class=\"wp-image-418315\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-4-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-4-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-4-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-4-1025x1536.jpg 1025w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-4-973x1459.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-4-700x1049.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-4-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-4.jpg 1276w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"418317\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-5-683x1024.jpg\" alt=\"\" class=\"wp-image-418317\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-5-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-5-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-5-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-5-1025x1536.jpg 1025w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-5-973x1459.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-5-700x1049.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-5-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-5.jpg 1326w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"841\" height=\"1024\" data-id=\"418319\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-6-841x1024.jpg\" alt=\"\" class=\"wp-image-418319\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-6-841x1024.jpg 841w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-6-246x300.jpg 246w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-6-768x935.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-6-1262x1536.jpg 1262w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-6-1682x2048.jpg 1682w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-6-1440x1753.jpg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-6-973x1185.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-6-700x852.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-6-508x619.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2023\/12\/highxtar-PJ-Lobster-Madrid-6.jpg 1921w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>PJ.Lobster was created to offer high quality and reliable optics, wrapped in a contemporary experience. That is why its boutiques reflect the attributes of the firm while highlighting the characteristics of the environment where they are located. Thus, the new store located at C\/Fernando VI, 2, makes a nod to the architectural history of the Justicia neighborhood, and it is dominated by the color maroon, which refers to the colors that decorate many of the buildings found in this area of the capital.<\/p>\n\n\n\n<p>The brand already has a store in the heart of Madrid located at 21 Ayala Street, completing a total of seven stores distributed throughout the main cities of Spain. The new boutique is another step forward in the brand&#8217;s avant-garde vision of the world of optics and its commitment to design.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/highxtar.com\/en\/these-have-been-the-most-popular-products-trends-and-brands-of-2023\/\">These have been the most popular product trends and brands of 2023.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PJ.Lobster&#8217;s second location in Madrid once again brings the main pillars of its universe to the field of physical spaces.<\/p>\n","protected":false},"author":25,"featured_media":418308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[3275],"class_list":["post-418323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-pj-lobster-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PJ.Lobster enters Madrid&#039;s &quot;soho&quot; 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