{"id":423579,"date":"2024-01-09T11:37:24","date_gmt":"2024-01-09T10:37:24","guid":{"rendered":"https:\/\/highxtar.com\/burberry-se-va-a-chengdu-a-celebrar-el-ano-nuevo-chino\/"},"modified":"2024-01-09T11:44:30","modified_gmt":"2024-01-09T10:44:30","slug":"burberry-goes-to-chengdu-to-celebrate-the-chinese-new-year","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/burberry-goes-to-chengdu-to-celebrate-the-chinese-new-year\/","title":{"rendered":"Burberry goes to Chengdu to celebrate the Chinese New Year"},"content":{"rendered":"\n

If Burberry’s SS24 campaign<\/a> took stars from around the globe on a stroll through the streets of London, the British brand’s new campaign has its Asian ambassadors, including Tang Wei and Chen Kun, taking to the streets of Chengdu, China’s fourth largest city.<\/strong><\/p>\n\n\n\n

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With signature Burberry design details such as houndstooth checks, trench coats and rose motifs, the collection arrives in a vivid red hue, associated with good luck and prosperity in the Chinese imagination. Accompanying this colour, the garments are flooded with rose and checked prints. Although the trench coat, the quintessential piece of the British house, takes centre stage in the collection, we can also see other pieces such as the classic Burberry knitwear and accessories and glasses.<\/p>\n\n\n\n

Through the eyes of Ryan McGinley<\/a><\/strong>, in charge of photographing and documenting this campaign that celebrates the Year of the Dragon, Burberry takes its English codes to the Chinese streets, through its main brand ambassadors: Tang Wei, Chen Kun, He Cong, Wang Xiangguo and Alex Schlab. As we’ve become accustomed to seeing since Daniel Lee took over as creative director of the British brand, the Burberry Knight features prominently in every image of the campaign.<\/p>\n\n\n\n

For more information on Burberry, head to the brand’s website<\/a><\/strong> or take a look at what’s new in our news section.<\/p>\n","protected":false},"excerpt":{"rendered":"

To celebrate the Year of the Dragon, Burberry’s Asian ambassadors stroll the streets of Chengdu wearing classic British wardrobe pieces.<\/p>\n","protected":false},"author":25,"featured_media":423574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[892],"class_list":["post-423579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-burberry-en"],"acf":[],"yoast_head":"\nBurberry goes to Chengdu to celebrate the Chinese New Year - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"To celebrate the Year of the Dragon, Burberry's Asian ambassadors stroll the streets of Chengdu wearing classic British wardrobe pieces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/burberry-goes-to-chengdu-to-celebrate-the-chinese-new-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burberry goes to Chengdu to celebrate the Chinese New Year\" \/>\n<meta property=\"og:description\" content=\"To celebrate the Year of the Dragon, Burberry's Asian ambassadors stroll the streets of Chengdu wearing classic British wardrobe pieces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/burberry-goes-to-chengdu-to-celebrate-the-chinese-new-year\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-09T10:37:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T10:44:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/Thumb-H-Burberry-Lunar-Ano-Nuevo-Dragon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sagra de Manueles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sagra de Manueles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/burberry-goes-to-chengdu-to-celebrate-the-chinese-new-year\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/burberry-goes-to-chengdu-to-celebrate-the-chinese-new-year\/\"},\"author\":{\"name\":\"Sagra de Manueles\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/a8ecef2e54e3e19ffd47204fae74f975\"},\"headline\":\"Burberry goes to Chengdu to celebrate the Chinese New Year\",\"datePublished\":\"2024-01-09T10:37:24+00:00\",\"dateModified\":\"2024-01-09T10:44:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/burberry-goes-to-chengdu-to-celebrate-the-chinese-new-year\/\"},\"wordCount\":232,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/burberry-goes-to-chengdu-to-celebrate-the-chinese-new-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/Thumb-H-Burberry-Lunar-Ano-Nuevo-Dragon.jpg\",\"keywords\":[\"Burberry\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/burberry-goes-to-chengdu-to-celebrate-the-chinese-new-year\/#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/burberry-goes-to-chengdu-to-celebrate-the-chinese-new-year\/\",\"url\":\"https:\/\/highxtar.com\/en\/burberry-goes-to-chengdu-to-celebrate-the-chinese-new-year\/\",\"name\":\"Burberry goes to Chengdu to celebrate the Chinese New Year - 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