{"id":426192,"date":"2024-01-17T16:33:58","date_gmt":"2024-01-17T15:33:58","guid":{"rendered":"https:\/\/highxtar.com\/?p=426192"},"modified":"2024-01-17T16:33:59","modified_gmt":"2024-01-17T15:33:59","slug":"beams-future-archive-presents-an-updated-version-of-the-japanese-y2k-aesthetic","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/beams-future-archive-presents-an-updated-version-of-the-japanese-y2k-aesthetic\/","title":{"rendered":"BEAMS FUTURE ARCHIVE presents an updated version of the Japanese Y2K aesthetic"},"content":{"rendered":"\n<p>Launched in 2022, <strong>BEAMS FUTURE ARCHIVE<\/strong> by <strong>BEAMS<\/strong> has positioned itself at the core of the avant-garde in the fashion system. Now, having moved its imagery to its first physical shop in the Harajuku district, it presents its collection for the spring-summer 2024 season.<\/p>\n\n\n\n<p>Centred on the theme of &#8220;<strong>DIRTY HARD BLING<\/strong>&#8220;, the <strong>SS24<\/strong> range glimpses its contemporary take on the chaotic Y2K culture through a style that fuses London streetwear spirit, celeb culture and Japanese gyaru.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped is-style-galeria-normal wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"1200\" data-id=\"426169\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-3.jpg\" alt=\"\" class=\"wp-image-426169\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-3.jpg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-3-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-3-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-3-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-3-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-3-508x762.jpg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"1200\" data-id=\"426177\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-4.jpg\" alt=\"\" class=\"wp-image-426177\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-4.jpg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-4-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-4-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-4-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-4-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-4-508x762.jpg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"1200\" data-id=\"426179\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-8.jpg\" alt=\"\" class=\"wp-image-426179\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-8.jpg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-8-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-8-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-8-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-8-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-8-508x762.jpg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"1200\" data-id=\"426167\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-2.jpg\" alt=\"\" class=\"wp-image-426167\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-2.jpg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-2-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-2-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-2-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-2-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-2-508x762.jpg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"1200\" data-id=\"426165\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-1.jpg\" alt=\"\" class=\"wp-image-426165\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-1.jpg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-1-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-1-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-1-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-1-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-1-508x762.jpg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"1200\" data-id=\"426174\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-6.jpg\" alt=\"\" class=\"wp-image-426174\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-6.jpg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-6-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-6-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-6-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-6-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-6-508x762.jpg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"1200\" data-id=\"426173\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-5.jpg\" alt=\"\" class=\"wp-image-426173\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-5.jpg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-5-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-5-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-5-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-5-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-5-508x762.jpg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"1200\" data-id=\"426181\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-10.jpg\" alt=\"\" class=\"wp-image-426181\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-10.jpg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-10-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-10-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-10-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-10-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-10-508x762.jpg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"1200\" data-id=\"426171\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-7.jpg\" alt=\"\" class=\"wp-image-426171\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-7.jpg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-7-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-7-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-7-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-7-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-7-508x762.jpg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"1200\" data-id=\"426183\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-9.jpg\" alt=\"\" class=\"wp-image-426183\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-9.jpg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-9-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-9-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-9-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-9-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/beams-future-archive-ss24-9-508x762.jpg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The collection features Japanese-made denim with elaborate finishes, marked by wide, low-rise silhouettes and contrasting lengths and slits at the hems. Meanwhile, a mesh zip-up sweatshirt, a soft knitted sweatshirt and a knitted sweatshirt in different shades complete the range, along with accessories such as belts and chains that reinforce the recurring crosses and skulls motifs.<\/p>\n\n\n\n<p>The<strong> BEAMS FUTURE ARCHIVE SS24<\/strong> collection will be available at<strong> BEAMS Harajuku Annex<\/strong> from <strong>19 January<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Japanese brand launches a collection entitled &#8216;DIRTY HARD BLING&#8217; that reflects a contemporary version of Y2K.<\/p>\n","protected":false},"author":2,"featured_media":426163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2299,2983],"class_list":["post-426192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-beams-en","tag-ss24-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BEAMS presents an updated version of Y2K aesthetics<\/title>\n<meta name=\"description\" content=\"The Japanese brand launches a collection entitled &#039;DIRTY HARD BLING&#039; that reflects a contemporary version of Y2K.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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