{"id":430562,"date":"2024-01-31T11:17:11","date_gmt":"2024-01-31T10:17:11","guid":{"rendered":"https:\/\/highxtar.com\/?p=430562"},"modified":"2024-01-31T11:17:12","modified_gmt":"2024-01-31T10:17:12","slug":"the-choice-is-yours-by-boss-featuring-suki-waterhouse-adwoa-aboah-and-more","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/the-choice-is-yours-by-boss-featuring-suki-waterhouse-adwoa-aboah-and-more\/","title":{"rendered":"&#8216;THE CHOICE IS YOURS&#8217; by BOSS featuring Suki Waterhouse, Adwoa Aboah and more"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-ss24-campaign-continues-the-narrative-started-with-the-beyourownboss-movement-by-focusing-on-self-determination-and-the-power-of-personal-choice\">The SS24 campaign continues the narrative started with the #BeYourOwnBOSS movement by focusing on self-determination and the power of personal choice.<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped is-style-galeria-horizontal wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"430542\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-1.jpeg\" alt=\"\" class=\"wp-image-430542\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-1.jpeg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-1-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-1-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-1-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-1-1536x1024.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-1-1440x960.jpeg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-1-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-1-700x467.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-1-508x339.jpeg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"430543\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-2-1024x682.jpeg\" alt=\"\" class=\"wp-image-430543\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-2-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-2-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-2-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-2-1536x1024.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-2-1440x960.jpeg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-2-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-2-700x467.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-2-508x339.jpeg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-2.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"430545\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-3.jpeg\" alt=\"\" class=\"wp-image-430545\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-3.jpeg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-3-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-3-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-3-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-3-1536x1024.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-3-1440x960.jpeg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-3-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-3-700x467.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-3-508x339.jpeg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"430546\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-4.jpeg\" alt=\"\" class=\"wp-image-430546\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-4.jpeg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-4-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-4-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-4-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-4-1536x1024.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-4-1440x960.jpeg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-4-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-4-700x467.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-4-508x339.jpeg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>A star-studded international cast of <strong>Gisele B\u00fcndchen<\/strong>, <strong>Lee Minho<\/strong>, <strong>Adwoa Aboah<\/strong>, <strong>Suki Waterhouse<\/strong> and <strong>Matteo Berrettini<\/strong> illustrate this touching story that advocates self-confidence by underlining that the power to be your own <strong>BOSS<\/strong> lies within you. In it, the protagonists make their way through a labyrinthine environment as they move towards the light. A poetic way of depicting life choices.<\/p>\n\n\n\n<p>The <strong>SS24<\/strong> collection is inspired by the motifs presented during<strong> <a href=\"https:\/\/highxtar.com\/en\/contrasts-and-fluidity-this-was-the-boss-fashion-show-in-miami\/\">the show held in Miami in March 2023<\/a><\/strong>, where neutral tones and the reinterpretation of some of the most classic garments were the protagonists of the proposal. In this way, we find a versatile and dynamic selection where the pieces stand as everyday essentials with soft colours, light textures and contrasts.<\/p>\n\n\n\n<p>The recurring <strong>Double B<\/strong> motif, present in many of the designs, is a key element of the new collection. Through its interlocking structure, it symbolises the spirit of the true <strong>BOSS<\/strong>: a bold person who is not afraid to be different.<\/p>\n\n\n\n<p>To celebrate the launch, <strong>BOSS<\/strong> will project a 10-metre-high hologram of official ambassadors <strong>Lee Minho<\/strong> and <strong>Gisele B\u00fcndchen<\/strong> in <strong>London&#8217;s Potters<\/strong> <strong>Fields Park<\/strong>. This is the first time a fashion brand has launched a global campaign using a large-scale hologram.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped is-style-galeria-horizontal wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"430549\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-5.jpeg\" alt=\"\" class=\"wp-image-430549\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-5.jpeg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-5-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-5-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-5-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-5-1536x1024.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-5-1440x960.jpeg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-5-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-5-700x467.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-5-508x339.jpeg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"430554\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-6.jpeg\" alt=\"\" class=\"wp-image-430554\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-6.jpeg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-6-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-6-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-6-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-6-1536x1024.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-6-1440x960.jpeg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-6-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-6-700x467.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-6-508x339.jpeg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"430552\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-7.jpeg\" alt=\"\" class=\"wp-image-430552\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-7.jpeg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-7-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-7-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-7-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-7-1536x1024.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-7-1440x960.jpeg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-7-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-7-700x467.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-7-508x339.jpeg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"430557\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-9.jpeg\" alt=\"\" class=\"wp-image-430557\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-9.jpeg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-9-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-9-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-9-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-9-1536x1024.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-9-1440x960.jpeg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-9-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-9-700x467.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-9-508x339.jpeg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"430551\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-8.jpeg\" alt=\"\" class=\"wp-image-430551\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-8.jpeg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-8-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-8-1024x682.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-8-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-8-1536x1024.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-8-1440x960.jpeg 1440w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-8-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-8-700x467.jpeg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/highxtar-boss-ss-24-8-508x339.jpeg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>As of today, 31 January, all pieces from the collection are available in <strong>BOSS<\/strong> boutiques and on the official <strong>BOSS <a href=\"https:\/\/www.hugoboss.com\/es\/hombre\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An international all-star cast illustrates this moving story that advocates self-confidence.<\/p>\n","protected":false},"author":27,"featured_media":430560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[3181],"class_list":["post-430562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-boss-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&#039;THE CHOICE IS YOURS&#039; by BOSS featuring Suki Waterhouse, Adwoa Aboah and more - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"An international all-star cast illustrates this moving story that advocates self-confidence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/the-choice-is-yours-by-boss-featuring-suki-waterhouse-adwoa-aboah-and-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;THE CHOICE IS YOURS&#039; by BOSS featuring Suki Waterhouse, Adwoa Aboah and more\" \/>\n<meta property=\"og:description\" content=\"An international all-star cast illustrates this moving story that advocates self-confidence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/the-choice-is-yours-by-boss-featuring-suki-waterhouse-adwoa-aboah-and-more\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-31T10:17:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-31T10:17:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/01\/thumb-boss-ss-24-campaign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" 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