{"id":430998,"date":"2024-02-01T14:27:47","date_gmt":"2024-02-01T13:27:47","guid":{"rendered":"https:\/\/highxtar.com\/?p=430998"},"modified":"2024-02-01T14:27:48","modified_gmt":"2024-02-01T13:27:48","slug":"adidas-will-continue-to-sell-surplus-yeezys-for-at-least-cost-price","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/adidas-will-continue-to-sell-surplus-yeezys-for-at-least-cost-price\/","title":{"rendered":"adidas will continue to sell surplus YEEZYs for at least cost price"},"content":{"rendered":"\n

The three stripes giant has just published its financial report for the year 2023 reflecting its revenues and profits.<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

adidas<\/strong> celebrates a positive year end thanks to its decision not to write off most of its remaining YEEZY<\/strong> inventory after severing its relationship with Kanye West<\/a><\/strong>. This has resulted in the brand’s neutral revenues exceeding \u20ac268 million (\u20ac368 million more than the company’s own forecast).<\/p>\n\n\n\n

“The improvement is due to the improvement of the operating business of about 100 million euros and also to the decision not to write off the 268 million euros of YEEZY inventory,” <\/em><\/strong>says Bj\u00f8rn Gulden<\/strong>, CEO of the sports company<\/a><\/strong>.<\/p>\n\n\n\n

Although in August adidas<\/strong> assured that the sale of this product line would cease, the management has changed its mind after evaluating the results: the remaining inventory will be sold for at least cost price. Only damaged models have been written off.<\/p>\n","protected":false},"excerpt":{"rendered":"

In August, adidas announced that the sale of this product line would cease, but the management has changed its mind.<\/p>\n","protected":false},"author":27,"featured_media":430996,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[636,906,785],"class_list":["post-430998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-adidas-en","tag-sneakers-en","tag-yeezy-en"],"acf":[],"yoast_head":"\nadidas will continue to sell surplus YEEZYs for at least cost price - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"In August, adidas announced that the sale of this product line would cease, but the management has changed its mind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/adidas-will-continue-to-sell-surplus-yeezys-for-at-least-cost-price\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adidas will continue to sell surplus YEEZYs for at least cost price\" \/>\n<meta property=\"og:description\" content=\"In August, adidas announced that the sale of this product line would cease, but the management has changed its mind.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/adidas-will-continue-to-sell-surplus-yeezys-for-at-least-cost-price\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-01T13:27:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-01T13:27:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/02\/thumb-adidas-yeezy-silhouettes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/adidas-will-continue-to-sell-surplus-yeezys-for-at-least-cost-price\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/adidas-will-continue-to-sell-surplus-yeezys-for-at-least-cost-price\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"adidas will continue to sell surplus YEEZYs for at least cost price\",\"datePublished\":\"2024-02-01T13:27:47+00:00\",\"dateModified\":\"2024-02-01T13:27:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/adidas-will-continue-to-sell-surplus-yeezys-for-at-least-cost-price\\\/\"},\"wordCount\":157,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/adidas-will-continue-to-sell-surplus-yeezys-for-at-least-cost-price\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/thumb-adidas-yeezy-silhouettes.jpg\",\"keywords\":[\"Adidas\",\"Sneakers\",\"Yeezy\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/adidas-will-continue-to-sell-surplus-yeezys-for-at-least-cost-price\\\/#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/adidas-will-continue-to-sell-surplus-yeezys-for-at-least-cost-price\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/adidas-will-continue-to-sell-surplus-yeezys-for-at-least-cost-price\\\/\",\"name\":\"adidas will continue to sell surplus YEEZYs for at least cost price - 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