{"id":438860,"date":"2024-03-06T15:30:57","date_gmt":"2024-03-06T14:30:57","guid":{"rendered":"https:\/\/highxtar.com\/?p=438860"},"modified":"2024-03-06T15:30:58","modified_gmt":"2024-03-06T14:30:58","slug":"audemars-piguet-lands-in-the-heart-of-milan","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/audemars-piguet-lands-in-the-heart-of-milan\/","title":{"rendered":"Audemars Piguet lands in the heart of Milan"},"content":{"rendered":"\n

Through a space that combines heritage, technology and design, the watchmaker arrives in the Italian city’s former Garage Traversi to take the experiential retail approach to the next level.<\/h2>\n\n\n\n
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With a total of five completely renovated floors that maintain the aesthetics of the original iconic location, the new AP House <\/strong>in Milan<\/strong> is a sophisticated place where the comfort of home and human relationships are paramount. The first one debuted in the same city seven years ago, on Via Pietro Verri<\/strong>, with the aim of reinforcing the Manufacture’s presence in Italy with some of its most iconic designs such as the Royal Oak<\/strong> and the Royal Oak Offshore<\/strong>.<\/p>\n\n\n\n

With this opening, Audemars Piguet<\/strong> now has 20 locations around the world in major cities such as New York<\/strong>, Shanghai<\/strong>, Tokyo<\/strong>, Barcelona<\/strong>, Munich<\/strong>, Tokyo<\/strong> and London<\/strong>, always located in the most vibrant streets of the cities. In the case of Milan<\/strong>, Via Bagutta <\/strong>has been considered a distinctive enclave, just a few metres from Piazza San Babila<\/strong> and Montenapoleaone<\/strong> street. Here we find the former Traversi Garage<\/strong>, the city’s first multi-storey car park designed by Giuseppe de Min<\/strong> and in operation from 1939 to 2003. After several years of disuse, it underwent a careful refurbishment process that restored its prestige and made it one of Milan<\/strong>‘s most prominent landmarks.<\/p>\n\n\n\n

The new AP House<\/strong>, with over 1,600 sqm of floor space on the fifth to ninth floors, offers a fresh perspective and an unprecedented experience in an original concept that embodies the essence of Milan<\/strong>. It has been designed in collaboration with Lissoni & Partners<\/a><\/strong><\/strong>, a renowned architecture and interior design studio, maintaining the elegance, harmony and coherence of each of its meticulous details, inspired by the natural surroundings of the Vall\u00e9e de Joux<\/a><\/strong>, where Audemars Piguet<\/strong>‘s headquarters are located.<\/p>\n\n\n\n

“Audemars Piguet me facilit\u00f3 el abecedario del proyecto, esbozando sus distintas facetas para imaginar un espacio h\u00edbrido que pudiera ser a la vez un hogar y un club, un lugar donde leer libros y disfrutar de la cultura y la gastronom\u00eda. Un lugar para descubrir relojes, pero no siempre y no s\u00f3lo. Sobre todo, un lugar inspirado en Mil\u00e1n y su historia. Con esta idea en mente empec\u00e9 a dise\u00f1ar este proyecto” <\/em><\/strong>– Piero Lissoni<\/p>\n\n\n\n

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The new AP House is characterised as a sophisticated place where the comfort of home and human relationships are paramount.<\/p>\n","protected":false},"author":27,"featured_media":438858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[3058],"class_list":["post-438860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-audemars-piguet-en"],"acf":[],"yoast_head":"\nAudemars Piguet lands in the heart of Milan - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The new AP House is characterised as a sophisticated place where the comfort of home and human relationships are paramount.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/audemars-piguet-lands-in-the-heart-of-milan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audemars Piguet lands in the heart of Milan\" \/>\n<meta property=\"og:description\" content=\"The new AP House is characterised as a sophisticated place where the comfort of home and human relationships are paramount.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/audemars-piguet-lands-in-the-heart-of-milan\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-06T14:30:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-06T14:30:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/thumb-audemars-piguet-ap-house-milan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/audemars-piguet-lands-in-the-heart-of-milan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/audemars-piguet-lands-in-the-heart-of-milan\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Audemars Piguet lands in the heart of Milan\",\"datePublished\":\"2024-03-06T14:30:57+00:00\",\"dateModified\":\"2024-03-06T14:30:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/audemars-piguet-lands-in-the-heart-of-milan\/\"},\"wordCount\":387,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/audemars-piguet-lands-in-the-heart-of-milan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2024\/03\/thumb-audemars-piguet-ap-house-milan.jpg\",\"keywords\":[\"Audemars Piguet\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/en\/audemars-piguet-lands-in-the-heart-of-milan\/#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/audemars-piguet-lands-in-the-heart-of-milan\/\",\"url\":\"https:\/\/highxtar.com\/en\/audemars-piguet-lands-in-the-heart-of-milan\/\",\"name\":\"Audemars Piguet lands in the heart of Milan - 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